Marvelous just shot themselves in the foot.
I don't know how much the rest of you know about Wii fans (I'm an expert), but honor and shame are huge parts of it. It's not like it is with PS360 where you can become successful by delivering shovelwares. If you screw Wii fans, you bring shame to yourself, and the only way to get rid of that shame is repentance.
What this means is Wii fans, after hearing about this, are not going to want to purchase No More Heroes 2, nor will they purchase any of Marvelous's games. This is HUGE. You can laugh all you want, but Marvelous has alienated an entire market with this move.
Marvelous, publicly apologize and cancel No More Heroes for PS360 or you can kiss your business goodbye.