Tiktaalik said:
Clearly there's a lot of money to be made on the iPhone/iPod and now iPad platform and developers are noticing.
Western developers have been busy diverging into two opposite directions for going on ten years now: Hollywood-blockbuster-style audiovisual spectacles with lavish production values and huge budgets, and tiny no-budget games for housewives and people with ten minutes to kill.
That's why the Wii, PSP, and DS are getting left in the empty middle. If you want to hitch your cart to an unsustainable business model in pursuit of becoming the James Cameron of Games, you might as well go (almost) all the way and develop for PS360; if you want to make incremental money off of a minor initial investment the markets built around < $10 games (iPhone, Facebook, browser games, etc.) are the obvious way to go.
Kilrogg said:
Besides, I can understand (sorta) ignoring the Wii, but why ignore the DS with its continued record-shattering sales?
Because you have to take an outside-the-box approach to succeed on it.
If you look at 5th Cell, which I think everyone agrees is the
only Western developer to succeed even twice on DS, their games are all built to be sold in a very specific way:
here's the (easily describable in a sentence) high concept,
here's the unique way they work with the DS' features,
here's why you want to get hyped about them. They are custom-built to answer the question "well, I just got a DS... now what?"
Publishers, by and large,
hate answering that question because it's difficult to automate or duplicate. They prefer to answer a different question: "out of all the disposable and fungible products that came out this week, which one is the best at doing the same thing as all the others?" Both the PS360 and iPhone platforms are better suited to selling products on this basis -- the former with its core purchasers and their seemingly insatiable desire for even mediocre entries in certain genres, the latter with its vast array of casual purchasers who are more likely to try whatever's on this week's top 10 list than actually hunt down something that very precisely meets some specific need.
Mario said:
However, it is extremely difficult or requiring of a lot of luck to get any kind of significant returns for it.
Yeah, I think a lot of developers are going to get bitten in the ass on this, and eventually you'll see these giant lists of enthusiastic developers filtered down to a much smaller list of companies that have actually found a way to stand out from the crowd on the platform. The App Store is a classic gold-rush scenario and there's no reason to believe this one is going to be any more sustainable than those that have come before.
mugurumakensei said:
Someone mentioned a theory where publishers see Activision's success with MW2 and assume they can reach that. On the Wii and DS, publishers see Nintendo's uber-dominance and assume that success is unreachable cause they are not Nintendo. Moreover, the publishers' prophecies have come to pass since the publishers tainted the pool.
While you are correct that this is irrational, there
is at least an underlying reason behind it: Nintendo make games targeted at a different audience than the vast majority of Western publishers, and the skillset to identify what is appealing to that audience is almost entirely lacking at said publishers as a result.
You've seen a lot of publishers "try" to serve the "Wii market" by releasing obviously garbage shovelware crap that then did not sell because
no sane living person could possibly want it. Because they lack the understanding to discern what separates these products from Nintendo's popular successes like Wii Sports, the reaction is to assume that they've been "beaten" by "competition" from Nintendo (despite no logical basis for such a determination) rather than stop and realize that they fundamentally misunderstood the nature of Nintendo's successful products.