entremet
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https://www.theverge.com/2017/7/20/...nt-interior-design-photo-friendly-media-noche
Interesting. Kinda nuts really.
When it came time to design their first restaurant, Media Noche, San Francisco entrepreneurs Madelyn Markoe and Jessie Barker found themselves lacking inspiration. Their designer had asked them for ideas and they felt like ”deer in headlights." Ultimately, Markoe says, they came up with a single instruction: ”We wanted to be Instagrammable."
For years now, Instagram has sat at the center of trends in food and beverages. Rainbow-colored ”unicorn foods" are often designed with Instagram in mind, and entrepreneurs responsible for popular treats like the galaxy donut and Sugar Factory milkshake often see lines around the block after images of their products go viral. Firms like Paperwhite Studio specialize in turning restaurants into Instagram bait by designing twee sugar packets, menus, and coasters bearing slogans like ”hello, my sweet" and ”hug more."
Now some entrepreneurs are taking the idea a step further, designing their physical spaces in the hopes of inspiring the maximum number of photos. They're commissioning neon signs bearing modestly sly double entendres, painting elaborate murals of tropical wildlife, and embedding floor tiles with branded greetings — all in the hopes that their guests will post them.
”That's how you know millennials are starting to open restaurants," says Hannah Collins, the San Francisco designer charged with bringing Media Noche to life. Collins' firm has been responsible for some of the city's most Instagram-friendly designs in recent years, including Roman-style pizzeria Delarosa (featuring striking pendant lights), airy pasta bar Barzotto (bathroom wallpaper that recalls an Italian village), and local burger chain Super Duper (bright-white interiors punctuated with neon).
Interesting. Kinda nuts really.