A larger sticking point, however, was PlayStation branding. SCEA hated the name and wanted to change it to PSX, a contraction of the projects codename. This was actually a huge internal battle, to the point where there was research done among consumer groups, says Harrison, who, having seen various youth groups reacting badly to the name PlayStation, had his own fears about it. I remember thinking, Oh my God, the name is bombing and everyone is going to hate it. I shared the information with Tokunaka-san, and he said, Oh, thats nothing, you should have heard what people said about Walkman. And that pretty much ended the debate. In Europe, at least: the US nevertheless went ahead with early trade promotion, calling it PSX, and had even come up with its own mascot, Polygon Man.