Translation: "We would like to take your money up front and give you no royalties."
and this nails it...
i don't really like the kickstarter exacltly for this reason..
say you develop a game...
you have a producer that invests in you, he gets part of the dough, you get the rest, so say after all expenses are covered 40% of the net goes to the publisher, rest to the team..
you get gamers to invest into your project, and basically you get after all expense are covered 100% of the net gain..
Basically gamers become a ZERO RETURN investors for the game development...
whilst in the normal development lifecycle a producer invest and get the return, while gamers are just the end-chain source of money (you decide later to buy or not to buy a game, depending on the demo and similar stuff.. in-game trailer/vids, etc)..
For kickstarter.. well you get the names involved, a concept art, some description and that's that, you are asked to contribute.. Sure you say yourself "big names are involved" or "the project seems interesting", but in the end you're being nothing short of a producer saying "hey dudes i like your work, so i'll pay upfront and ask nothing save 'publish the game sooner or later'"..
Personally i don't like how widespread the kickstarter phenomena is growing, but then again if gamers are ok... Abusing kickstarter for my will sooner or later make it a phenomena as bad as the (now) abused dlc...
Some will accept/like it anyway, some won't...