But the dongle has the potential to be sold in much larger quantities, I think that's a positive for logitech.
The number of people with existing wheels that would be willing to pay 30-50 dollars to keep their wheel instead of shelling out a whopping 300dollars all the while when owning a perfectly working wheel could be several times more than the number of people in the same category that would agree to buying a 300 usd product.
Edit:
Oh, well then. I'm probably wrong, customers that already have a logitech wheel and are OK with the new wheel and the pricing is bordering on stupid. But we should be accustomed to this, the phone user crowd that "upgrade" their phone with a slightly better phone every year is already conditioned to accept such practices.