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New PS4 Commercial During Monday Night Football (ESPN)
- Thread starter Deadly Cyclone
- Start date
ButchCat
Member
dat editing continuity.
Target render by the end of the PS4 cycle confirmed.
Ew. All that ad says to me is "we're enablers of sickos".
Was waiting to see the Knack section.
Knack is going to be sent to die.
Fine, I'll walk you through the logic.
It's showing friends being social and playing their games together. It's showing that the PS4 is aiming at a social, interactive, compelling experience that's varied and exciting.
The hypothetical "you" then finds out about the console, and over the next month sees more ads, previews, videos, and information on it. You see games that remind you of the social, fun, connected experience of the ad, like that one driving and shooting part.
You are now sold on the console.
You are approaching this from a message board gamer's perspective with the baggage and information you currently have on the console and its content.
It's not aimed at you.
It's not aimed at directly informing over its contents.
I really liked it. Not quite as much as the original "Greatness Awaits" spot, but it was still a lot of fun. The bromantic (can I even use that as a word?) idea of the two dudes just having fun playing games together was quite sweet.
However, I realise a lot of men instinctively recoil from anything that even remotely resembles a musical, so this probably won't work for a lot of people.
As for all the people screaming for gameplay, I'm sure glad you don't work in advertising. Imagine how wonderful it'd be if every commercial was just footage of the product or service in question being used. Informative for sure, but a hell of a lot less fun.
However, I realise a lot of men instinctively recoil from anything that even remotely resembles a musical, so this probably won't work for a lot of people.
As for all the people screaming for gameplay, I'm sure glad you don't work in advertising. Imagine how wonderful it'd be if every commercial was just footage of the product or service in question being used. Informative for sure, but a hell of a lot less fun.
It was how commercials were back in the 50's. Strictly informative, if often misleading.
And then, you know, people actually started studying the field.
The MS ads are cringeworthy though because they seem to exhibit no idea why people continue to buy iPads over the Surface.
Yea Knack is gonna flop harder than a fish on the beach. Tis sad really...
ThisWreckage
Banned
Those ads are the worst because it's essentially free marketing for Apple. It's never wise to directly mention the competition in ads. Apple and Microsoft were both stupid for doing this.
lol i guaranteed knack sells better than the w101.
Cirekiller
Member
Honestly I think some people just don't get a light hearted commercial, they just want a infomercial. I would love to see these naysayers opinion of any XBone commercials in the future.
No I don't.
Good. I'm tired of its white supremacy agenda. Ever notice how all the good characters in that game are white? The only people of colored skin are the goblins, the bad guys. It's even in the name, too: if C is 3, and the prefix a- means not as in atypical, then NAC is N minus C, or K. Thus Knack is KKK. (I'm kidding, Mark Cerny I <3 U)
LiquidMetal14
hide your water-based mammals
Was ok. I got the message they were going for. At least there's something there.
Knack is bundled in with Japanese PS4s at launch, so if this was actually a question, it'd be interesting. Too bad comparing it to one of the worst selling new IPs to come around recently is no way to determine whether or not it's gonna be a bomba.
This reminds me of the Half Life 3 things. Knack has three letters if you take away the letter K. HL3!
Mihael Mello Keehl
Banned
? Wut
Jokes how do they work?
shinra-bansho
Member
I don't get the whole "show gameplay" "show what it does" complaints. I'm sure there will be ads that do do that.
But the best console commercials in recent memory that I can think of are:
PS's Double Life.
PS2's Mountain.
360's Water Balloons.
But the best console commercials in recent memory that I can think of are:
PS's Double Life.
PS2's Mountain.
360's Water Balloons.
Ya. This impresses me compared to PS3 launch ads. I like it but it leaves a lot of room for Microsoft to come in and outdo them like what happened with Gears of War.
ButchCat
Member
It won't. Post launch the drought will force people to go back and pick up the discounted games they had missed. Sony's first party games always had long legs.
Loved it.
Probably because it reminded me of one of my favorite film scenes ever (from Trainspotting).
Here's the scene from Trainspotting (spoiler alert):
Probably because it reminded me of one of my favorite film scenes ever (from Trainspotting).
Here's the scene from Trainspotting (spoiler alert):
dat editing continuity.
That stupid grin on his face reminds me of the 360 kid.
Overall I thought it was a decent commercial.
You mean the commercials I completely ignore when they come on the TV? I'm trained to ignore commercials like that. Compare this with similar commercials that air during the super bowl. It's about being different and original; If it leaves you asking questions or talking about it (good or bad) then it is getting the word out. It's even better if people post about it being bad on twitter. That is sure to get people to respond (and defend) Sony.... thus getting more people to talk about it.
Elder Scrolls Online.
hey_it's_that_dog
benevolent sexism
The opening scene was basically LARP nerds being big nerds. Is that really what's appealing to casuals and MNF watchers?
Elder Scrolls Online
hey_it's_that_dog
benevolent sexism
Well, they're supposed to be funny, for starters.
professor_t
Member
In isolation, that was not very good. As part of a larger campaign it might work reasonably well, but I just don't see how this commercial effectively conveys any of the PS4's many selling points.
polyh3dron
Banned
Epic commercial, saw it during the game. Sony wins the launch war with that.
Video game controls are supposed to be good, but that didn't stop you from liking Resident Evil 4 now did it? Take a chill pill and relax bruh.
Kssio_Aug
Member
social aspect ... its a ad targeted at mainstream they dont care about tflops and ddrr5 etc etc ... they are trying to see the social aspect of consoles ... and well it worked on me made me think fuck it will be fun just playing fifa with 3 of my friends again ... eh but I guess im kind of an exception . i read up and post on boards ign but i also only but 1 2 games a year (tlou, uncharted, fifa those types) + use pc for cs and dota ... so i guess casual for consoles and more hardcore competitive for pcs ... and this ad worked for me.
Well it highlights 2 PS4 exclusives: Killzone and Drive Club. Games that will appeal to casuals and MNF viewers.
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