• Hey, guest user. Hope you're enjoying NeoGAF! Have you considered registering for an account? Come join us and add your take to the daily discourse.

New Xbox One X Commercial Dropping October 22

L

LordOfLore

Banned
Link to the Feel The Power teaser.

This is truly an exciting time. Not only for Xbox, but for gamers everywhere. With the launch of Xbox One X just a few weeks away on November 7, the world’s most powerful console is positioned to welcome the True 4K gaming era in style and we’re celebrating in a big way with the start of our “Feel True Power” campaign.

Please join Xbox on Sunday, October 22 at 4 p.m. PT on our official Xbox YouTube channel for an exclusive preview of our anthem “Feel True Power” TV commercial before it airs on “The Walking Dead” season premiere at 9 p.m. PT and also during the Atlanta Falcons vs. New England Patriots NFL game; kick-off is 5:30 p.m. PT. You can get a sneak peek at the top of this post.

The campaign is designed to appeal to all gamers, taking the audience on an emotional roller coaster to elicit emotions like awe, excitement, fear, and passion; a call for gamers to feel the emotions gaming in a way they may never have felt before. “Feel True Power” represents that the experience isn’t just about what you see, but also what you feel.

Xbox One X is not only the most powerful console we’ve ever created, it’s also the smallest. It includes a 4K UHD Blu-ray player, built-in power supply, and three USB 3.0 ports and can be placed both horizontally or vertically with an optional stand. And as part of the Xbox family of devices, all your Xbox One games will play better on Xbox One X.
Click to expand...
 
O

oti

Banned
This is truly an exciting time. Not only for Xbox, but for gamers everywhere. With the launch of Xbox One X just a few weeks away on November 7, the world’s most powerful console is positioned to welcome the True 4K gaming era in style and we’re celebrating in a big way with the start of our “Feel True Power” campaign.
Click to expand...

The campaign is designed to appeal to all gamers, taking the audience on an emotional roller coaster to elicit emotions like awe, excitement, fear, and passion; a call for gamers to feel the emotions gaming in a way they may never have felt before. “Feel True Power” represents that the experience isn’t just about what you see, but also what you feel.
Click to expand...

Thank god for marketing.
 
D

Deadly Cyclone

Pride of Iowa State
Greatest Ever said:
What if I've Felt True Power with my PC?
Click to expand...

fp9rpf.gif


I mean, I have a PC too, but this troll is getting old.
 
K

kubev

Member
This ad kind of gives me the sort of vibes that ads in the 90s gave off. I'm thinking that there were similar Dreamcast, PlayStation (1) and Saturn ads for some reason. Heck, it may even go back further than that. I like it, though. Short and to the point. In either case, I'm curious: What's with the sudden hey-let's-end-the-trailer-with-these-soft-tones thing? Another recent example: https://youtu.be/dtwpjnuaVTE?t=2m22s
 
J

Jumeira

Banned
BOOM! I knew it! The things going to be on fire for the next few weeks now. Along with Shadows of War, PuBG and Forza imo
 
J

Jumeira

Banned
Greatest Ever said:
What if I've Felt True Power with my PC?
Click to expand...

Whats that got to do with consoles? This has always been the case, every generation, yet we still get hyped for console power. I mean, do you sit there saying that as they released PS4 specs? God lord at the insecurity.
 
H

hiim_haz

Banned
A commercial showing the new product with a games montage seems like a thing you would do for a new product launch.
 
dugdug

dugdug

Banned
The campaign is designed to appeal to all gamers, taking the audience on an emotional roller coaster to elicit emotions like awe, excitement, fear, and passion; a call for gamers to feel the emotions gaming in a way they may never have felt before. “Feel True Power” represents that the experience isn’t just about what you see, but also what you feel.
Click to expand...

"Here, let us explain to you how marketing works and is meant to manipulate you into feeling a certain way."

What a strange thing to put in this blog post.
 
ToxicPhantom

ToxicPhantom

Member
What sucks for me. When the X launches, I'm planning to "work" from home. However, the 7th is the only day I have to get any play.

The next morning, I'm going on a trip with the family for seven days. Just when I have it in my hands, I have to wait another seven days.

: LOL Oh well. Going to Disney World, so I'm going to have some fun.
 
F

FluxWaveZ

Member
sixteen-bit said:
What's next, teaser trailers?
Click to expand...

At least teaser trailers have some kind of substance. They reveal something about the product being publicized, and leave us wanting to know more (when executed properly).

Pretty sure we know what the Xbox One X is at this point. This is an ad for an ad.
 
K

KodaRuss

Member
I hope they change up the messaging of the console a little because I don think they have done a good job so far.

"I have witnessed the most powerful gaming commercial"
 
F

Floody

Member
So more Anthem gameplay soon? Or have MS actually made a Xbox One X anthem?
The lowercase "a" makes me think that latter, which might just be amazing.
 
Pegasus Actual

Pegasus Actual

Member
Feel True Power... sounds like more of a slogan for Emperor Palpatine than a video game console. I hope the actual commercial is better than that teaser.
 
O

oti

Banned
Kayant said:
Indeed sensiblechuckle.gif
Click to expand...

I'm imagining the person writing this thinking: "This is nonsense, should I really go that far? No. LETS GO FURTHER!"

Reminds me of EA's line about Madden not just transforming video games but the sport itself.

It's so bad.
And yet so good.
 
K

Kayant

Member
oti said:
I'm imagining the person writing this thinking: "This is nonsense, should I really go that far? No. LETS GO FURTHER!"

Reminds me of EA's line about Madden not just transforming video games but the sport itself.

It's so bad.
And yet so good.
Click to expand...
Hehe it always makes me wonder if these kinds of marketing truly work on "casuals".
 
You must log in or register to reply here.

Similar threads

An Xbox VR headset is on the way, but it’s a ‘limited edition’ Meta Quest
40
2K
SmokedMeat replied
Digital Foundry: Palworld is VERY Early Access - Every Xbox Console Tested: Series X, Series S, One X and One S
2
65
4K
StereoVsn replied
[Windows Central]This one exclusive game almost made me buy a PlayStation, but it's finally been rated for Xbox
News 2
76
5K
sono replied
Visions of Mana maybe coming to Xbox Game Pass Day One
Rumor
36
2K
tmlDan replied
Xbox is the "number one platform for Diablo 4 players", says Xbox president
News 2 3
109
6K
Shake Your Rump replied
Top Bottom