For 90 years since establishment, the name of the company was always topped with "松下" ("Matsushita"). The company's name before 1 October 2008 had been "Matsushita Electric Industrial Co., Ltd.", used since 1935.[5][6]
In 1927, the company founder adopted a brand name "National" (ナショナル Nashonaru?) for a new lamp product, knowing "national" meant "of or relating to a people, a nation."[7] In 1955, the company labeled its export audio speakers and lamps "PanaSonic", which was the first time it used its "Panasonic" brand name.[8] The company began to use a brand name "Technics" in 1965.[8] The use of multiple brands lasted for some decades.[8]