Revelations like this kind of make me wish that Nintendo had a presence of any kind on iOS/mobile devices.
I understand Nintendo not bringing franchises like Mario and whatnot to iOS. But imagine if some small, simple and quirky titles created by a Nintendo employees levering no existing IP had a simultaneous release on the 3DS, Wii U and IOS? If a fun, smale scale like this gained any market traction outside of Nintendo platforms, any sequels/full fledged efforts could be then developed exclusively on Nintendo platforms to bring in the newly found audience onto the platform.
I feel like this is a low-risk approach to raising Nintendo's brand-awareness to the younger demographics that are getting into gaming exclusively on touch-devices. Nintendo having no presence on these devices means that the newest generations of gamers are not familiar with the brand, and I feel like this is an easy way to dip their toes into the water.