If E3 isn't the right place, I asked, then what is?
"Well they do these huge world championship events and they fill up arenas," he said. "I do think there could be a space there.
"For us, E3 is a console show and an Xbox show, and for us as Microsoft, Xbox is our gaming brand, and it's the thing we can fill an arena like this, we get millions of people to watch us on TV and we show our games and it's a brand that people care about."