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PLayStation VR listed on three swiss site for price between 450-500
- Thread starter kensama
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ChronotriggerJM
Member
Well I personally think the HMD only would be $299
and I anticipate bundles to include the HMD, camera, and two moves for $399. But I'm more than prepared to be wrong, I just think that's easily realistic.Oculus makes no money on the hardware. They sell at cost and profit from the software sold through their store. We're not sure what HTCs plan is but they're in less of a position to follow that same model.
gamechanger87
Member
You are really giving the licensing fees from games sold too much credit. The install base will be too small to make up for any initial losses on the HW. They take in like $7 per game sold so each $100 off the top would need to be made up by 10 game sales. With this small of an install base plus the R&D baked into the HW they are not going to take a bath on the HW. Sony is playing by the same rules as their competitors in regards to the components of their hardware. Its small production runs for this stuff which will be expensive.
Lowest it will be out of the gate is $350, there is just no way they are going to take such a huge hit on hardware. To think otherwise is crazy.
I wonder if people that are laughing at the $299 suggestion, would you guys have paid $600 or $700 for the PS4 when it came out? I just see so many of you so eager to shell out $400+ for a new gadget that has not yet been proven as a successful commercial technology that I wonder if you would have paid more for a better spec'ed console.
Memorabilia
Member
$399 or bust. If they launch at $500 this thing is gonna flop hard.
Darryl M R
Member
It will probably be $399 just to have a "nice" number, but I can see how ideally Sony would want to shell it out at $450.
InsaneTiger
Member
LOL. The best your gonna get is maybe $399. That's a maybe. Plus those are placehorders. No price has been officially announced.
As someone with a decent gaming pc, your argument is kind of weird to me. My Pc is now well over $1400 after all my upgrades. But i didnt have to spend all that initially. Gradually upgrading my PC didnt force me to break the bank. Same concept can be applied to this. Also this is an enthusiast product right now. Enthusiast tend to pay a premium to get technology early (Oled Tvs). If the price is what is scaring you then you arent the target market for VR at this moment.
You are also forgetting people paid $600 for a ps3 when it first came out, which til this very day is considered one the best bluray players.
-Plasma Reus-
Service guarantees member status
Does the PS VR support VR movies?
You talking porn, right?
AmuroChan
Member
People are laughing because it's an unrealistic price point. Not because they want to shell out the money. It's like if someone says a brand new Tesla should be no more than $20K. That comment is going to be laughed at by anyone who knows anything about cars.
ChronotriggerJM
Member
But no one can seem to explain why it would be more than $299. You just get "it's new technology", when at the sum of it's parts, it's really not. Yes some additional R&D is required to bind them all together into a cohesive package, but Sony as a company is already invested into almost all of the components, and they've been working on this stuff for a very long time. Something more concrete would be excellent to explain why $299 is an unrealistic price point.
Because Sony want to make money?
Profit should enough of an explanation. Sony is now profitable again an im sure they want to continue that trend.
Edit: beaten
I think $299 is still too much. At $599 or $499 this has super fail written all over it.
ChronotriggerJM
Member
Sony typically doesn't sell platforms for a huge profit regarding hardware. They make the profit on software sales. I doubt anyone's buying a PSVR to look at it, and there's only one place to buy the software.
They're profitable by selling games. The hardware doesn't have to be that profitable initially. He's right. Nobody has come up with a compelling reason why it should cost more than $300 other than "NEW TECH," even though the tech isn't really that new. It's just a combination of existing tech.
PS Vita all over again. You'd think after the Vita and PS4, people would understand how Sony prices its hardware.
gamechanger87
Member
They also said that they won't be pricing HW at below cost anymore and hoping to make it up on the backend.
Besides the BOM there is all the R&D that needs to recouped on this. Its not like the BOM is the only thing on the cost side.
Then you dont understand the difference between mainstream and enthusiast consumers and which one VR is currently marketing to. You do realize Oculous, even after the price controversy, sold out of their initial preorder allocations?
If by "a tough reality check for many" you mean "a complete sales failure" then yes.
If the PS VR costs more than the PS4 it will be a complete flop, no matter how good it is.
Oculus Rift's audience is the super high-end PC market, which is a niche market. We don't know what those allocations are.
Sony's audience is mainstream consumers, the majority of whom have chosen console gaming over PC gaming because of ease of use and lower cost. $299-349 is the sweet spot for this audience. Don't believe me? Look at console sales over the last year.
People like you like in their own world.... far far away from reality.
ChronotriggerJM
Member
Agreed, but I doubt the BOM would even exceed $200, and as I mentioned earlier, the R&D has been in development since the PS2. Sony's been doing camera interfacing since the Eye Toy. They've been working on camera optics for decades, same with panels.
The people who want PSVR to be <$300 are the people who want Sony to die.
Like, you guys realize that would be selling at an extreme loss?
And you realize that if the price point makes the device super popular they're going to sell tons of them and that means even more loss?
And you realize that they're going to have to pray that tons of different software comes out and that it has to be a huge attach rate ratio to recoup the costs?
If Sony had a stupid amount of money just laying around I could see them doing it to gain an extreme early foothold on the market and dominate the VR scene for the foreseeable future. But they don't.
Like, you guys realize that would be selling at an extreme loss?
And you realize that if the price point makes the device super popular they're going to sell tons of them and that means even more loss?
And you realize that they're going to have to pray that tons of different software comes out and that it has to be a huge attach rate ratio to recoup the costs?
If Sony had a stupid amount of money just laying around I could see them doing it to gain an extreme early foothold on the market and dominate the VR scene for the foreseeable future. But they don't.
I'm not saying return your camera you already have, I'm saying the camera packaging you'd find on shelves is inside the PSVR box and that piece you could return as a possibility. The camera is cheap though so it probably wouldn't raise costs including it in the bundle. Think like this. MSRP is $60, Sony probably sells it to stores for $50 a piece, and it probably costs $20 to build the things. Eating $20 on including it in the box isn't a huge deal. Keep in mind also that I'm all for a cameraless SKU, but online only. Just to make a retail consumer experience that much less confusing. Sony sold dualshock 4s before the PS4 was out, but they included one with the PS4, you don't even need a dualshock 4 if you have a vita. I'd be interested to know how many camera owners there are, but it can't be that many compared to the number of PS4s out in the wild.
ChronotriggerJM
Member
What's the expensive part of PSVR?
Kabuki Quantum Lover
Member
While I don't think PSVR will cost as much as the Rift, I think many people in this thread are going to lose their shit (in the bad way) when Sony eventually releases this. I'm expecting $449 US.
Sony is already on record saying they dont expect one million in sales for the first year of PSVR. That should be some indication on where they are pricing this.
The price should be based on what people are willing to pay, not what it costs to build it. That's marketing 101.
If $299 is what it takes to to get a sustainable install base, you either figure out a way to sell it for that or just don't sell it at all.
At $299, I envision a product with less support than Kinect, because the install base will be tiny.
I own a $1,000+ gaming PC and all three consoles and a high five figure income, and I would pay maybe $150 for it. I was literally more excited for Kinect (and we know how that worked out).
This is how most game consoles have been sold since the 80s. At a loss, with the real money coming from software sales made over a period of years.
FantasticMrSnake
Member
The screen and the "box" are the most expensives.
Same question could apply to oculus, it looks like a phone screen in plastic wrappers if you say it in that way.
ChronotriggerJM
Member
I can see it being more than anticipated, but I'm just not sure where the cost is coming from. The only real wild card that I can see, is the optics. That seems like a component that could have some serious variability. But beyond that, I just don't see where these huge costs come from.
Anuson.Phan
Banned
nvm
Yeah I get that I also have a decent PC that I've built in parts, slowly upgrading the stuff from time to time. What I mean by my post is that many people seem onboard with the $400+ price point. That exactly as much as the PS4 costs at launch. People paid $600 for the Ps3 and complained. People paid $400 for the Ps4 and were happy about itbut now complain it is not hitting those technical sweet spots they expected. SOme of those people are totally onboard with a $400+ VR set. So I wonder if the same people or some one like you or I would have paid $600+ for a better spec'ed PS4 console that would last 5+ years.
I personally would have done that and then I wouldn't have issue with shelling out a similar price for the VR set.
Yeah sure I get that it just amazes me seeing a decent amount of people saying the price of $400+ is alright and they will buy it when similar conversation before the launch of the PS4/Xbox one were around how cheap they could get it and how MS screwed up by going $500. Now we see game not performing as good as they should or could nad it makes me wonder why wasn't a similar attitude adopted at that time.
I don't know if my sentiment is clear, but people are now laughing because people expect the VR set to be $299 with what it does. Why weren't they laughing when they expected everything they promised (technical wise) from the PS4 at a $400 price point.
Anuson.Phan
Banned
How much is they Note 5 again without GearVR?
How much is a Note 5 and GearVR combined?
This is true, but their HMD/whole package is probably quite a bit more expensive to build than Sony's (e.g. 2 displays, much larger FoV on the camera (custom?), etc.). And they might be paying more to source the components than Sony will.
I do expect the PSVR HMD to be significantly cheaper than the Rift (and the Vive to be significantly more expensive -- of course the whole package with that isn't comparable).
In what way? Who's going to develop for a console peripheral that sells 400K units?
You need to sell millions to get this to a sustainable install base.
ChronotriggerJM
Member
I think Oculus has said on record that premium materials have been quite expensive. And I imagine selling 2 panels vs the single that Sony is using could add up. PSVR looks to have neither of those.
And the "box" is going to be extremely basic hardware, not costly in the slightest.
You also need a $900 PC capable of running it.
The headset itself and the accessories required.
Obviously, but when the PS3 came out at $600, they were selling at a loss of ~$250. They had a lot more money back then AND they had a lot more confidence on the PS3 than they do of PSVR.
Why in the world would they sell the device at a loss larger than $300?
Perhaps I worded it wrong. I think Sony will target the current userbase because PSVR is a significantly more difficult sell to a person without a console. This is assuming the unit will cost $299.99 at the very least. I think Sony will also target people who have expressed and shown intent to purchase a PS4 because a PS4+PSVR bundle is a very effective way to move units.
I agree that this is new display tech so it's not realistic to expect it to be affordable. With that said, I like to dream. In my dream, PSVR is $299.99.
Hypothetically: Is there really a difference between $199 and $399?
I'm of the belief that anything launched in that window will still produce similar results. We're still talking about an expensive add-on with limited software support. Sony will launch at/near cost just like everyone else. IMO PSVR2 is the loss lead. That's when manufacturing kicks into overdrive because they'll have a better sense of market size.
Sony has blown people away on price before, but that alone isn't going to win any awards.
Heck the HMZ was so affordable that they raised the price several times and it was still a bargain.
I'm of the belief that anything launched in that window will still produce similar results. We're still talking about an expensive add-on with limited software support. Sony will launch at/near cost just like everyone else. IMO PSVR2 is the loss lead. That's when manufacturing kicks into overdrive because they'll have a better sense of market size.
Sony has blown people away on price before, but that alone isn't going to win any awards.
Heck the HMZ was so affordable that they raised the price several times and it was still a bargain.
Goose_Se7en
Banned
In terms of optics Sony is battling in two fronts. It clearly needs to come in cheaper than $599.99 in order to come under the Oculus.
And because its success is so intrinsically tied to PS4 as a peripheral it also need to come at or below $399. Although even I think that's pushing it.
I'm sticking to my prediction of a premium bundle including Move/PS camera comes it at $449.99 and a bare bones just the headset bundle comes in at $349.99
And because its success is so intrinsically tied to PS4 as a peripheral it also need to come at or below $399. Although even I think that's pushing it.
I'm sticking to my prediction of a premium bundle including Move/PS camera comes it at $449.99 and a bare bones just the headset bundle comes in at $349.99
TrAcEr_x90
Member
if they hit 400, they are gonna get a big head start over the other two.
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