SlipperySlope
Banned
AndyD said:They could have said they need to win Bluray vs. HDDVD at all costs. Maybe their other divisions had too much riding on Bluray to fail.
So they said look we realize we will make losses in the game department because we have not yet brought down the chip costs to cheaper levels, but we will likely win the overall battle of formats. Then in a year or two the chips will come down and we will have a comptetitive console as well as a winning format.
So what happened? They came out with an expensive as hell console. Sold relatively few of them at first but enough to secure the Bluray win. Within 3 years they are at half price and doing very well with a very competitive console. And they won the Bluray format war on top of that.
Its far better for them in the long run this way than to wait a year and risk losing both the Bluray war and have a dead console only because they wanted to wait until they could sell it cheaper.
But the console market for Sony is still losing considerable money. They wiped out every cent of profit they made in this industry, if my memory is correct, losing more than even the XBox 1 did. And lost, what? 30% of their market share?
I highly doubt that the Blu-Ray win will offset these losses. After all, Kutaragi (sp?) was given the boot for a reason.
I just don't agree with the "doing very well" part. They could have easily played this generation far differently, retained #1 position in the market, and saved themselves untold billions.