They're paying them because they like exactly this kind of humor.
It's like saying you can see why people who paid for HBO to watch Game of Thrones would be mad if they had whole stories in it about dragons. If you can see it you don't really know what you're looking at.
they're milking it like they've milked it every time there is negative backlash against something they've done. And people getting angry is what makes it delicious and funny. Maybe they'll come out and say it's something to do with Michael Bay, but for now I'll pretend it's trolling.