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SCEA's new Vita campaign is a #gamechanger
- Thread starter Leona Lewis
- Start date
D
Deleted member 80556
Unconfirmed Member
This is pretty desperate. I dunno what will happen to Sony if this doesn't work. But if they market this well (doubt it) it might just work.
I hope it does. Because we love our Vitas. And it would be damn shame for the industry.
I hope it does. Because we love our Vitas. And it would be damn shame for the industry.
Opus Angelorum
Member
Sony:
Q: We need to find a new marketing tactic for the PSVita, it just isn't selling. What can we do?
A : Give up, pay people to market it for us.
Q: We need to find a new marketing tactic for the PSVita, it just isn't selling. What can we do?
A : Give up, pay people to market it for us.
BibiMaghoo
Member
But...
How do they know?
If it's done via registering the device, then that leaves many consoles already purchased eligable.
like mine.
How do they know?
If it's done via registering the device, then that leaves many consoles already purchased eligable.
like mine.
fluffydelusions
Member
This is just sad....
How many friends can you lose?
Agent Ironside
Member
Goobypls.
it's sad, they clearly don't know what to do with Vita, they don't know the target audience or what they should to sell the system to people, this only mean that they just gave up trying.
I'm pretty sure they said that the lack of marketing over Xmas was because they wanted to sell to the hardcore and then have word of mouth draw in the rest.
I've certainly read that in more than one sales topic.
Smiles and Cries
Member
they could have dropped the Price by $40
you don't really get $20 here you know if you are forced to spend it on PSN
Well it's not very different from what many companies already do, and they're not on the brink of failure. Like Sky (UK TV service, available here in Italy too) or phone and DSL companies, at least over here, not sure about the US.
It's sad that this is the most creative way of promoting Vita I've seen these last few months, but it's not nearly as ridiculous as you guys make it sound.
Also, I think Sony Rewards is a completely different company than SCEA?
It's sad that this is the most creative way of promoting Vita I've seen these last few months, but it's not nearly as ridiculous as you guys make it sound.
Also, I think Sony Rewards is a completely different company than SCEA?
Opus Angelorum
Member
It really does take added value to a new level.
Dear Friends,
My name is Jack Tretton. Recently, I have fallen on hard times due to the release of the Playstation Vita. I need your help. Buy a Playstation Vita, and then send this letter to 5 friends. You will receive $20 in PSN credit. They will also buy Playstation Vitas, and send them to 5 friends. Then they will get $20 in PSN credit. Anyone who doesn't buy a Vita and send this letter to 5 friends will receive bad luck for one year. Seriously, I need some help here guys. I'm in big trouble.
Sincerely,
Jack Tretton.
My name is Jack Tretton. Recently, I have fallen on hard times due to the release of the Playstation Vita. I need your help. Buy a Playstation Vita, and then send this letter to 5 friends. You will receive $20 in PSN credit. They will also buy Playstation Vitas, and send them to 5 friends. Then they will get $20 in PSN credit. Anyone who doesn't buy a Vita and send this letter to 5 friends will receive bad luck for one year. Seriously, I need some help here guys. I'm in big trouble.
Sincerely,
Jack Tretton.
ThatStupidLion
Member
sony's marketing team really needs a kick in the @$$.
theres gotta be people who are overly qualified and out of work to fill that role.
I feel like they are trying to squeeze every last ounce of their 250-300$ price tags before they drop it... we all know a price drop is coming, so this might be a last effort, before the finale!
theres gotta be people who are overly qualified and out of work to fill that role.
I feel like they are trying to squeeze every last ounce of their 250-300$ price tags before they drop it... we all know a price drop is coming, so this might be a last effort, before the finale!
I do wonder how long Sony will go without a much needed price cut. Coming up on one year outside of Japan.
Mushroomer25
Member
There's desperation, and then there's this. They have NO idea how to sell this damn machine, and have resorted to just paying the existing userbase to do it for them.
Also, how easy would it be to exploit this system?
Also, how easy would it be to exploit this system?
darkside31337
Tomodachi wa Mahou
I'm not sure what the big deal is? These types of promotions are popular all the time, its smart marketing - although this is the kind of thing Sony should have done eons ago.
Aquamarine
Member
"Your mission, should you choose to accept it, is to convince your friends to buy a PS Vita. I'm not saying it will be easy, and I can't guarantee you'll make it out alive."
jaundicejuice
Member
Your choice of Satoru Iwata, Shigeru Miyamoto or any other NCL employee will personally come to your door, hand you twenty cold hard dollars and apologise to you personally for the lack of Nintendo software (until March!).
Er, that sounds quite different than sending out an email practically begging Vita owners to market the system for them in exchange for a gift card.
I really like the Vita, but holy hell is it a clusterfuck of a vision via Sony.
metareferential
Member
Should have been: "buy a Vita, get another free".
ThatStupidLion
Member
can you team up with someone, buy a vita claim the money on your current vitas.. and tehn return the purchased vita?
haha a bogo for a came console!
haha a bogo for a came console!
wait what? Is there any reward around for convincing a friend to buy a WiiU??
darkside31337
Tomodachi wa Mahou
Yes and it's not any different than companies who use Facebook / Twitter referral counts for sweepstakes, its good word of mouth for minimal cost.
Do you guys think it's embarassing for Hulu to give me a month of free Hulu Plus to any referral I get? I've seen countless other companies do this, too. This is coming from Sony Rewards (Read: getting rewards for doing something), not from Sony Computer Entertainment to everyone with a PSN ID.
michaelius
Banned
Sony get's (i'm guessing) 30% of each purchase on PSN, if you buy first party game they get 100%.
Sounds much better than dropping price (for Sony finances)
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