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Sega nears deal to acquire Angry Birds maker Rovio for $1 billion
- Thread starter ManaByte
- Start date
Grildon Tundy
Gold Member
Sega, nooooooo! Don't do ittttt!
Rykan
Member
I'm curious about how you arrived at that conclusion because, to me, the opposite seems to be true: Sega is buying Rovio more for their expertise and knowledge than for their actual games/franchises.
Rovio has had significantly more success with mobile games than Sega, and the difference is quite substantial. Rovio has an enormous amount of experience and expertise in developing mobile games and launching cross-media franchises.
FalsettoVibe
Member
Oh snap...I read that 100% backwards ($317 profit). lol
My bad.
Poltz
Member
Sega would be an awful publisher buy.
Shubh_C63
Member
I figured Sega has had been making mobile games since so long compared to Rovio. I really don't know how Sega fared in modern mobile platform though.
If it's the other way around than it makes sense.
Alexios
Cores, shaders and BIOS oh my!
If EA and Spielberg managed to market Boom Blox better things would have been very different as they were first to market (to the point I could see Angry Birds made as just Boom Blox ripped off for mobile 1.5+ year later, months after the sequel even).
They definitely saw the future, just didn't quite manage to capitalize on it effectively on a mainstream platform. Maybe they didn't focus the marketing on the animal things enough past the first trailer even though it's themed around them? I have no idea.
It's a shame as they were actually very well produced games from the start and probably with the creativity of the whole Angry Birds series already laid out within just two games rather than withhold and trickle out new concepts and themes so very slowly.
They definitely saw the future, just didn't quite manage to capitalize on it effectively on a mainstream platform. Maybe they didn't focus the marketing on the animal things enough past the first trailer even though it's themed around them? I have no idea.
It's a shame as they were actually very well produced games from the start and probably with the creativity of the whole Angry Birds series already laid out within just two games rather than withhold and trickle out new concepts and themes so very slowly.
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poppabk
Cheeks Spread for Digital Only Future
I'm pretty sure the angry birds style game was around for a looong time. It's basically a one sided Worms. And Worms was an evolution of the game type, it was the sort of thing you would see in public domain on the amiga.
Alexios
Cores, shaders and BIOS oh my!
I didn't say it was the first physics based block/structure breaking game or any super vague concept like that. But it's basically Angry Birds before Angry Birds to a T. All in the same trying to appeal to the casual user age of Wii & browser & mobile era. Before Crush the Castle even.
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nush
Member
Perfect for Sega Toys.
Spitfire098
Member
Thebonehead
Banned
Clever of Sega to purchase a mobile developer when they know that's the market Microsoft is targeting.
Like a turkey being fattened up forslaughter acquisition.
In reality, it's possibly a good thing for Sega with another revenue stream, and another dev with market specific knowledge capable of porting some more classics to mobile.
Like a turkey being fattened up for
In reality, it's possibly a good thing for Sega with another revenue stream, and another dev with market specific knowledge capable of porting some more classics to mobile.
Fat Frog
I advertised for Google Stadia
Good or bad deal. I'm not worried for Sega:
During and after the pandemic, most mid or major publishers did a crazy amount of money (Sega greatly limited the arcade programmed losses, for instance).
Plus, video games is a growing market.
If you're an old legendary company like Sega you will make a lot of profits by only selling classics remasters...somehow, companies like Sega will be able to survive debatable decisions.(according to financial reports back catalog is selling more and more...that's why publishers are double dipping on remasters, remakes)
Overall, Sega will do fine in the future anyway.
DenchDeckard
Moderated wildly
So Microsoft gets Sega to buy angry birds so when they buy Sega they get more mobile devs as well......
RJMacready73
Simps for Amouranth
When I see figures bandied about for a company worth imo a quarter of it's price it's gotta be the underlying technology/patents that sega is buying which has gotta be where the value is, then again isn't Angry Birds a fairly recognizable name? I know the two movies where never off in my house for a while, the first one being actually really good and I've seen plenty of merch about the place
winjer
Gold Member
But their profit margin is around 12%.
It's going to take decades to pay off that 1Billion cost.
Look at the Adjusted operating profit margin. % for 2022.
Key financials
Rovio Entertainment Corporation is a global mobile-first games company that creates, develops, and publishes mobile games.
investors.rovio.com
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Patrick S.
Banned
Angry Birds was a huge fad back in like 2010, when I was still on Android 2.0. I didn't even know people still played this. How can a mobile game IP be worth a quarter of Star Wars? It's quite incredible I think.
AREYOUOKAY?
Member
existensmaximum
Member
Oh I remember when I first heard about Angry Birds. It must have been around 2010 or so and I met some hipster guy at a party. We started talking about video games and he told me he had an app on his iPhone, which was the best game he had ever played.
"I'm not kidding, I've been a gamer all my life and this game is as good and revolutionary as Super Mario Bros. Seriously! Probably even better!"
It was called Angry Birds.
Whoah, that sounded almost too good to be true!? Boy was I ever disappointed when I finally tried the game myself the next day. I think that was actually the moment when I started hating smartphone games
Anyway, I'm sure Sega knows what they're doing.
"I'm not kidding, I've been a gamer all my life and this game is as good and revolutionary as Super Mario Bros. Seriously! Probably even better!"
It was called Angry Birds.
Whoah, that sounded almost too good to be true!? Boy was I ever disappointed when I finally tried the game myself the next day. I think that was actually the moment when I started hating smartphone games
Anyway, I'm sure Sega knows what they're doing.
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cireza
Member
Profits aren't that hot.
feynoob
Banned
That is the limitation of having 1 ip,
With Sega content, that profit could soar higher.
cireza
Member
Great for SEGA I guess. But as a guy playing on home/handheld consoles, this is close to least interesting way they could spend their money.
I guess I will reading more news of mobile games starting and ending service.
MadPanda
Banned
But I thought Microsoft was buying Sega.
They are. This is Sega preparing for that. They need some mobile presence so Microsoft can claim it's actually about mobile not about consoles
ricardo_sousa11
Member
Revenue =/= Profit
Sega's MC is around 4B$, so they literally just spent 1/4th of their whole business aquiring Rovio which profits around 40M$ a year, which means, it would take them over 25 years to break even, and this is not taking into account how relevant angry birds will be in 5 years time.
Yup, such a good deal for Sega
Edit : "In 2022, Rovio Entertainment generated an annual net income of 22.87 million euros, down from 30.14 million euros of profit for the period in the previous year." Its actually way worse than I expected, at this pace it would take over 50 years. Stop the madness!
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Dirk Benedict
Gold Member
Sega is out of control.
Woopah
Member
Sega's mobile efforts have done pretty badly. I think they are acquiring Rovio to get mobile expertise, similar to how Sony acquired Bungie for GAAS expertise
They are looking at other mobile companies. Take 2 has acquired Zinga, EA got Glu Mobile and Playdemic, and Microsoft is in the process of getting King.
Rockondevil
Member
Definitely seems like a waste of a Billion, but what would I know I’m poor.
It blows my mind to this day. Lucas might as well have given it away.
drotahorror
Member
Does King still make a load of money off candy crush? Seems strange to swoop up mobile devs like a decade after their prime. Or maybe I just don’t know shit and that’s most likely the case.
Crew511A
Member
They're loaded with classic IPs. They just don't seem to know what to do with them. For instance, they own the Thunder Force series, but what have they done with that?
Fat Frog
I advertised for Google Stadia
Pawl... I'm doubtful about the deal but Shenmue ? Seriously ? The serie had a window in the early 2010's at best.
In 2023, 90% of the people that could have loved Shenmue are more attracted by the Yakuza serie.
I know that's a different type of game but otakus, weebs, japan geeks often prefer the Yakuza settings in Japan (modern and medieval) over the chinese areas of Shenmue.(1986 Yokosuka in japan isn't enough for them...In Yakuza you have Yokohama, Osaka, Sapporo, Hiroshima, Okinawa...).
I know it's an unfair comparison (Yakuza has much more episodes) but it is what is.
Shenmue had a window. This window has been closed by Kiryu.Yakuza is finally more popular than Shenmue.
Sorry. (A shenmue fan)
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Fat Frog
I advertised for Google Stadia
Sega makes a lot of money with Sonic movies, TV Shows, dolls, goods, mobile games, new contract for Streets of Rage, Comix Zone, Space Channel 5 movies, remasters, funds from Nexon etc.
PS: Sonic movies grossed combined almost $750 million with Pandemic for the first one, and Paramount+ deal for the second (it was still popular but they stopped it in theaters to cast it on Paramount +.)
Add more stars for the third episode and more Sonic Friends, it will pass $500 million easy.
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Fat Frog
I advertised for Google Stadia
Angry Nugget ! Cannot wait
Patrick S.
Banned
I think that is kinda what he did. After all the backlash for the prequel trilogy you could tell he was hurt and disappointed, and because of that he went „fuck Star Wars, fuck you all, I’m out“ and sold it to the first bidder.
lyan
Member
The whole Sega group's biggest earner is the Miku mobile game....
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