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[GuessMyUserName]

"... although the Kevin Butler character remains the property of Sony and Lambert is barred from playing the character without Sony’s permission.”

... This is just ridiculous and doesn't make any sense. Kevin Butler wasn't used. Lambert =/= Butler. Ugh.

 

[Littlegator]

2014 360 commercial:
Hi, I'm Bevan Kutler, President of Awesome here at Microsoft Game Studios.

 

[CrunchinJelly]

2014 360 commercial:
Hi, I'm Bevan Kutler, President of Awesome here at Microsoft Game Studios.

You know, if it was still 1992 this probably would have happened.

 

[canedaddy]

Those were some of Sony's best ads, great stuff, but they had run their course before the legal brouhaha. Too bad it ended so badly.

 

[Mononoke]

Well I for one loved Kevin Butler. Was hoping his ads would be back for PS4

 

[jetsetfluken]

It's just really a shame not only due to the character and likability that was built up, but seeing the big E3 showing from him communicating with big SCEA execs, playing buddy-buddy...to the giant Kevin Butler banners at E3 covering...to acting with Jack Tretton on the Modnation featurette/commercial. To see it all end like this, so negatively, is a shame.

The biggest shame though is that they didn't get Kevin Butler PSN Avatars out while the opportunity was there.

 

[YoungHav]

Kevin Butler bit the hands that fed him. No sympathy.

 

[Blablurn]

Too bad it had to end like this.

 

[dragonbane]

The biggest shame though is that they didn't get Kevin Butler PSN Avatars out while the opportunity was there.

Fuck. Now you reminded me that I wanted a Kevin Butler dynamic theme pretty bad. It even was on his "ToDo" list :/

 

[Agent X]

Everyone with any taste loved the commercials. I'm sad to see there's never a chance of them returning. Would have been perfect marketing for the PS4.

Are you sure there isn't a chance of the commercials returning? Reading the article makes it seems like the two-year ban only applies to commercials for competing video game systems. Sony could bring Lambert back in the Kevin Butler role if they wanted to, at any time.

 

[gabbo]

Can they take the PSP kid out too?

 

[Psychological Intellect]

Can they take the PSP kid out too?

step ya game up

marcus is the best

 

[metalslimer]

Everyone with any taste loved the commercials. I'm sad to see there's never a chance of them returning. Would have been perfect marketing for the PS4.

Also, his epic E3 speech was just awesome.

Everyone who already loved Sony loved the commercials. I liked them for the first few, but they were annoying by the end. Also, Sony the kings of wasteful lawsuits.

 

[SmithnCo]

Can they take the PSP kid out too?

They did when they launched Vita.

 

[BeEatNU]

He was great in Scare Tactics. He can always go back to that show...

haha I love scare tactics

 

[vg260]

Sony was the best thing to ever happen to his career. Having a company build their entire marketing strategy around you for years is about the single greatest thing that can happen to a commercial actor.

Yes, pretty much.

This is not as bad for him as people make it out to be all things considered. Coulda been worse.

 

[mm04]

haha I love scare tactics

Agreed. First place I ever saw him on TV. Back when Shannen Doherty was the host.

 

[GDGF]

I feel kinda bad for the guy. If this is his bread and Butler, that kinda sucks for him.

Indeed.

The guy should try to get a job as a correspondent for The Daily Show. He's funny. He would probably fit right in.

 

[antitrop]

Good luck coming up with something better for your marketing, Sony.

 

[udivision]

Good luck coming up with something better for your marketing, Sony.

Marcus is getting a promotion.

 

[Takuan]

Even though it was his fault, I can't help but feel bad for the guy. That probably put a significant dent in his bottom line.

Guess I have to put up with more awful PlayStation commercials for the next little while.

 

[Takao]

... This is just ridiculous and doesn't make any sense. Kevin Butler wasn't used. Lambert =/= Butler. Ugh.

Things like the OP's title are exactly why Sony sued Jerry Lambert. We were jokingly associating Lambert with Butler in the Game On ad, but lawyers don't have a sense of humor. : /

 

[Nibel]

One of the best marketing tools of this generations; loved every single Butler commercial

 

[DXB-KNIGHT]

He'll return as Bevin Kutler to promote the 720.

 

[shira]

Haha unrelated, but saw this for PSN maintenance.

 

[TheClimaxan]

Never cared about the dudes adds at all. Sony just needs better marketing people.

Well apparently they agree. The Playstation account is under review right now and they are bringing in other agencies to pitch.

http://www.adweek.com/news/advertising-branding/four-shops-vie-sony-playstation-146467

 

[Seda]

So he's still allowed to be on Sony ads if Sony wanted him to? (not that I think they do) Just can't do it for any other video game company. Seems reasonable. He could still do tires or whatever, just as long as there no video game promotion.