Reizo Ryuu
Member
After capcom cup, capcom actually revealed all 6 characters for the upcoming season 3 character pass.
As you can see, it has 4 fan favourites returning and 2 newcomers.
Starting with Sakura with the launch of Arcade Edition on 16 January
The new characters are in the SFV:AE intro, so maybe that was their reasoning to just reveal all of them at once this time.
Sakura reveal
AE cinematic intro (with everyone)
Capcom Unity Blog post:
Sakura Is Coming to Street Fighter V: Arcade Edition on January 16! Entire Season 3 Roster Announced!
After our huge announcements during Capcom Cup 2017, we're certain you need a recap! We revealed all six characters coming to Season 3 of Street Fighter V by showing the beautiful cinematic opening of the upcoming Street Fighter V: Arcade Edition. There's no more gym class for Sakura, who will join the cast as the first character of Season 3, which starts on January 16, the same day Street Fighter V: Arcade Edition launches. Continue reading for more information on Sakura, as well as a few important notices about Season 3.