I would actually argue the roots of this started way back when iwata introduced nintendo directs, the first year was a tad shaky but after that it became one of the strongest marketing strategies nintendo ever employed constantly getting millions of views for their games.
And it was all iwata's idea.
This is true. Nintendo Directs (as well as Iwata Asks) were and still are strokes of genius in terms of presenting and marketing as well. It's one of the few things Nintendo did right in marketing towards the end of the Wii era and throughout the Wii U era.
It also brings balance.
Nintendo: Red
Microsoft: Green
Sony: Blue
The three primary colours.
edit: maybe not
It also brings balance.
Nintendo: Red
Microsoft: Green
Sony: Blue
Nintendo's marketing in the Wii and DS era was brilliant though. Wii U and 3DS era, they had a new marketing VP (Scott Moffitt) who's now gone and there is no VP position anymore IIRC.
It also brings balance.
Nintendo: Red
Microsoft: Green
Sony: Blue
The three primary colours.
edit: maybe not
Sure, but when he's literally saying Reggie's marketing lines before Reggie even says them.
The thing is, harder drugs doesn't make you more knowledgable of facts. Jimmy knew more about the Switch than he knew of the Wii U one year after the Wii U was unveiled.
It also brings balance.
Nintendo: Red
Microsoft: Green
Sony: Blue
The three primary colours.
edit: maybe not
Too soon manSo Nintendo removed some cancer.
That can't be right. Nintendo has Power and Sony Wisdom? MS having Courage makes sense but what does that make Apple?
Courage. Wisdom. Power. I'll let you pick who's which...
:3c
Microsoft doesn't belong confirmed.
Sega to return from the grave with Yellow
hard to saying anything has worked when they've sold 0 units so far
Well not all directs are just people standing infront of a camera, hell that 3 minute video could easily just been called a direct aswellI feel like the Switch presentation would've been far more tepid if it were revealed using the standard Direct format. Showcasing people using it in pseudo-realistic situations was a stroke of genius and had a far greater impact on people's awareness and excitement than somebody standing there and explaining the different features and how to detach the Joy-Cons, etc. Additionally, unveiling the NX with a video at first seemed like such a questionable move, but in retrospect, I feel like even a first showing via a stage event--although giving Nintendo a lot of attention--wouldn't be able to demonstrate the capabilities of the Switch effectively enough and sell consumers on the idea. Just like in literature, show, don't tell...
It's also telling that Nintendo has decided to do a full blowout with an actual stage presentation and not a Direct. I don't think they've fully retired the format, just yet, but the evidence may suggest that they have realized what are the proper and improper ways to handle announcements. I'm interested in seeing how they'll handle E3 2017 and whether or not they'll continue relying on this medium for future announcements.
Last year Doug Bowser was made VP of Sales and Marketing.
Coincidence?
I'll never stop loving this! 😂Last year Doug Bowser was made VP of Sales and Marketing.
Coincidence?
green is a secondary color, lol
I guess you never saw the gif of Fallon clearly describing the Switch in hand motions at a Cavs game? You don't get paid for thatI don't think Fallon was being super genuine about that.
It seemed like he got paid to act all hyped about it to me like everything else.
I don't think Fallon was being super genuine about that.
It seemed like he got paid to act all hyped about it to me like everything else.
I guess you never saw the gif of Fallon clearly describing the Switch in hand motions at a Cavs game? You don't get paid for that
Yup lol
Yup lol
Holy god damn shit!Look at him with his Miyamoto nametag, so pure.
Nintendo's marketing in the Wii and DS era was brilliant though. Wii U and 3DS era, they had a new marketing VP (Scott Moffitt) who's now gone and there is no VP position anymore IIRC.
It also brings balance.
Nintendo: Red
Microsoft: Green
Sony: Blue
The three primary colours.
edit: maybe not