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[Falchion]

Can't wait to get my hands on Horizon: It's Going to be Cold!

 

[ParadigmGamer]

Horizon: This Place is Cool

 

[Khoryos]

Well the people in charge of approving trademarks disagree with you.

Brb opening a new restaurant called The Burger King then I'm going to launch The iPhone (the 'The' is part of the name so I'd say the risk of confusion is minimal).

PS the 'meaning' of Wilds is irrelavant. It's the same word.

Arguably, it isn't the same word - it's almost a homograph, sure, but you can't have a single wild, only the wilds.

Also, the people in charge of approving trademarks haven't heard the appeal yet, so maybe hold the sarcasm until they do?

 

[psynergylover]

Horizon Zerp Dawn: Damn is cold out here!

 

[marmoka]

Meh, nothing a little rebranding can't fix:

Hahahaha

 

[c0Zm1c]

Horizon Zero Dawn: The Frozaen Wilds

 

[#sorrynotsorry]

They may still be able to use it even if they can't trademark it. Officially, you can't copyright or trademark a title, at least when it comes to books and movies -- only a brand.

So, for example I could write a book and title it The Chamber of Secrets ... But not use the Harry Potter branding. I wouldn't be able to sell toys under the Chamber of Secrets trademark, either.

I'm sure their lawyers will get it sorted -- but, you may see them use the title but see no merchandise with The Frozen Wilds on it.

You can trademark a video game title. Video games are considered software by the USPTO, not art.

 

[Baroquemantic]

Horizon 2: The Dark Ice World

Horizon Zero Dawn: Theraflu

 

[Wiped89]

Arguably, it isn't the same word - it's almost a homograph, sure, but you can't have a single wild, only the wilds.

Also, the people in charge of approving trademarks haven't heard the appeal yet, so maybe hold the sarcasm until they do?

You can't have a single wild? What? It's called 'the wild'.

They do disagree otherwise they wouldn't have rejected the trademark application. Sony has a right to appeal, doesn't mean much.

 

[HStallion]

Horizon Zero Dawn: Shrinkage Factor

 

[Hobbes211]

Incoming reveal for Horizon: The Chilly Woods

If this was a vote, I'd vote for this one.

 

[MTC100]

i imagine this could have been an absolute nightmare if they had a physical release.

It could yes but then again, I don't think that Huuuge will win this.

 

[LumpOfCole]

Horizon: Zero Degrees

 

[Reptars Revenge]

I'm sure the USPTO has been constantly watching out for the highly eminent game Slots: Frozen Wild in case of trademark infringement. They should be proud to have prevented this without any intervention from the highly regarded casino gaming company Huuuge.

I dont understand what you are getting at. The USPTO looks at trademarks in the federal register and finds any that could cause a likelihood of confusion. A company can object and file a registration to cancel or file an opposition but that isn't the case here. All this means is that the USPTO is going to see if the other trademark gets accepted or rejected then make a ruling on this trademark. Sony may then respond.

 

[markshneider]

I'll just leave this here:

Edit: Seem's my image won't show up.
So I'll say the winter is coming: imgur.com/mvq4rKp

 

[malfcn]

I thought Horizon Zero Dawn was a prequel to Forza.

 

[Shao Kahn Brewing a Stew]

Horizon: Frozen Dawn.

 

[friskykillface]

Horizon brrrrrrr dawn

 

[WeaseL-]

Horizon Zero Dawn: Frozen Capades

 

[Arkeband]

Horizon Zero Dawn: Frozen Facial Animations

 

[Ahasverus]

Horizon: Zero Dawn: Summer in Canada.

 

[Shazz_rulez19]

No BS i legit thought that this expansion was called The Frozen Wastelands, oh well they'll find a way.

 

[NullPointer]

Horizon Zero Dawn: Witch's Tits

 

[Slackbladder]

Horizon Zero Dawn: Edge of The Frozen Wilds (Langdell's not still around is he?)

 

[CharminUltra]

Horizon Zero Dawn: Ice Climber

 

[JimiNutz]

Horizon: Erect Nipple Experience

 

[Jeronimo Jones]

Horizon: Zero Dawn: Cooler Than A Polar Bear's Toenails: Oh Hell, There He Go Again Talking That Sh*t... might still be available.

 

[Briarios]

You can trademark a video game title. Video games are considered software by the USPTO, not art.

That's just not true.

However, it was not until the landmark case of Brown v
Entertainment Merchants Assn (131 S Ct 2729 (2011)) that the US
Supreme Court definitively extended the full protection of the
First Amendment to video games as expressive speech on a par
with plays, films and literature. Specifically, the court stated: “Like
the protected books, plays and movies that preceded them, video
games communicate ideas – and even social messages – through
many familiar literary devices (such as characters, dialogue, plot and
music) and through features distinctive to the medium (such as the
player’s interaction with the virtual world).”

Full protection of the 1st Amendment extends to titles, regardless of what the trademark office wants to be true. It's a complicated issue, but when it's just common words it's definitely something you can fight.

 

[adamsapple]

Horizon: Cool Runnings

Spoiler

Please tell me this hasn't already been used.

 

[CarlisleDavid1979]

Horizon: It's a bit chilly outside.

 

[yamo]

Horizon Zero Dawn: Absolute Zero Dawngrees
Verizon Zero Dawn: Carrier Freeze

 

[Alienous]

Horzion Zero Dawn: Shadow Moses Island

 

[SmoothRunningGun]

Everybody got jokes until it gets delayed because of this nonsense. Just call it DLC1 for all I care.