When Tidal made its big media push at the end of March... The result was the ultimate mixed message: You should feel sorry about how little money Nicki makes.
To make matters worse for Tidal, its main rivals are now surging. On April 20th, Pandora and Spotify occupied positions No. 3 and No. 4 on the U.S. iPhone revenue chart, respectively. This was the first time two music streaming services have hit the top 4 in sales simultaneously. In order to achieve the feat, Pandora and Spotify had to push Candy Crush Saga out of U.S. iPhone top 4 revenue chart, which is a remarkable achievement.
It looks like Tidals attacks on Spotify and Pandora actually managed to increase public awareness of the services, boosting Spotifys download performance in particular at the end of March.
Tidal is now facing no fewer than three deep-pocketed rival music apps and theyre all minting money and riding strong momentum. The new CEO must somehow find a way to mop up after the ill-advised March launch and find a way to reposition Tidal in a crowded market
preferably by not trying to make consumers feel bad for multimillionaires. Or giving its rivals extra attention.
