There's no denying that Nintendo is killing it with these promotions in the UK. Not only did (a lot of) UK Ambassadors receive their New 3DS within one day after ordering (ridiculously fast), they're now also getting the offer to get a free Skull Kid statue regardless of where they buy the game. The UK's New 3DS bundles on the Official Nintendo Store have been amazing too. You literally had every combination of New 3DS system and Skull Kid statue to choose from, and they also had the deal where you got the Mario 3DS Holder and a couple of Cover Plates at a discount iirc.
But that's where the fun ends. Once you look outside the UK, I'd even say NoA got the better deal.
For example, the Skull Kid statue is only available through selected retailers in other European countries. Here in the Netherlands, there are only three stores where you can get one: bolcom, Nedgame and Game Mania. The first two both offer the "Buy a New 3DS (XL) and the Majora's Mask game, get the Skull Kid statue for free" deal, just like in the UK. But the difference is that the Majora's Mask 3DS XL is disqualified for this promotion. Yes, you read that right. You don't get the Skull Kid statue if you buy a Majora's Mask 3DS XL. It's ridiculous. Luckily the third store, Game Mania, does include the Majora's Mask 3DS XL in the promotion, but their stock is limited to like two units per store. It sold out within hours. So there are now people here who are "forced" to buy two New 3DS systems to get both the limited edition 3DS, as well as the Skull Kid statue. Of course, they'll be able to sell one of the handhelds once they get their statue but that's a lot of unnecessary hoops to jump through just to get a collector's item that should've been included with their Zelda 3DS from the start.
Then there's the fact that the Majora's Mask 3DS XL includes the game, which is being touted as another win for NoE as opposed to NoA. Wrong. What's wrong with choice? I don't want a digital copy of the game. I'm buying the Majora's Mask 3DS XL because I love the series, I love the game and I'm a Zelda fan. Is it that strange to imagine that I would also want the Limited Edition of the game? So yeah, now I have the Majora's Mask 3DS XL pre-ordered as well as the LE of the game. Meaning I'll end up with two copies of the game, and I can't sell the digital copy. Great.
It's true that overall Europe is being treated better than America with regards to loyalty promotions, but outside the UK it's not that great.