Baconsammy
Banned
Meh. The original method of having several accounts on one card and having to reformat the system each time you wanted to switch was clearly not ideal, and probably not even intended. I don't even know why someone would willingly jump through those hoops. I had to do so the first few weeks of Vita ownership (imported so I was switching between Japanese and US) but once the US Store opened up, I haven't bothered with the Japanese account again. Too much of a pain in the ass to reformat, and lose certain information in the process (like unsynced trophies from ToM blitz, medal progress in Uncharted, etc.).
Because they really love games, and really hate the idea of buying more than one over-priced proprietary memory card. Maybe?