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[adj_noun]

I always wonder what the brainstorming sessions are like when this was the best idea they had. I mean, what did they reject?

"We could stand in the street, firing a shotgun into the air and screaming WATCHDAAAAWGS!"

"Damn it, Danny! Use your head! We don't have the budget for a shotgun!"

 

[Fried Food]

Thanks man, I needed that

 

[down 2 orth]

Does this mean ubisoft gets stuck with the bill for deploying the bomb squad? Its a funny story but it would have been funnier if there was a fancy new phone inside the safe.

 

[yatesl]

Yeah, it was obviously delivered to the wrong address.

 

[Malreyn]

Does this mean ubisoft gets stuck with the bill for deploying the bomb squad? Its a funny story but it would have been funnier if there was a fancy new phone inside the safe.

If they decide to pursue this like the 2007 Boston Bridge Bomb Scare Ubisoft would likely pay a large fine and whoever sent the device would probably get arrested, but not actually charged for anything...

 

[grosvenor_92]

Man that's quite the PR stunt but it must of been sent to the wrong place. At least I hope it was

 

[Wishmaster92]

Perfect

 

[esterk]

What does this even have to do with the game?

 

[jerry1594]

That's hilarious

 

[NotoriousPUG]

This is not something that is "a little fun", this is a strange package being sent to a building with no explanation as to why (and that started beeping) - this is far from a little fun, its bloody idiotic and very dangerous.

The terrorists have won.

 

[JayEH]

PR firms and their grand plans...

 

[PairOfFilthySocks]

Fucking despicable. Literally a big company inducing fear and terror in innocent people for profits. Someone really ought to be arrested/sued to kingdom come.

 

[Kerned]

Ah. That should've been a but more clear as its a extremely important detail in the overall story.

However, the reporter did not have a voicemail

Seems super clear to me. You wouldn't refer to having voicemail service as having "a voicemail."

 

[stufte]

Fucking despicable. Literally a big company inducing fear and terror in innocent people for profits. Someone really ought to be arrested/sued to kingdom come.

The terrorists have won.

Seriously though, this is the world we live in and it's sad that something like this can't go down without someone thinking it's a bomb.

It's not criminal, just naive.

 

[PdotMichael]

 

[AdmiralSnackbar]

They couldn't even put the Ubisoft logo on the box. Did they think making it look like a bomb was really worth it. Sure it got them publicity but somebody should know that someone will lose their jobs over this.

 

[plasmawave]

People are so afraid of a little fun anymore.

 

[Palette Swap]

And this is why you should always wait for the drugs to wear off before you agree on moving on whatever genius idea you had.

 

[nssdigitalchumps]

What idiot at Ubi's PR thought this would be a good idea?

Hate to say this because in this day and age this isn't the best PR stunt, BUT it worked because Watch Dogs got free advertising.

Good or bad, it worked.

 

[Kinsei]

The terrorists have won.

Something like this would have been considered incredibly fucking stupid and dangerous pre-9/11.

I'm guessing you never had to deal with a bomb threat at school when you were a kid.

 

[PeakPointMatrix]

If ever there was a better reason to have BOMBA in a thread title...

 

[Claneko]

Not cool at all....not with the kinds of things that have happened in recent times.

 

[TheBaronOfNA]

Something like this would have been considered incredibly fucking stupid and dangerous pre-9/11.

I'm guessing you never had to deal with a bomb threat at school when you were a kid.

I want to believe that most people don't...

 

[Freakinchair]

Something like this would have been considered incredibly fucking stupid and dangerous pre-9/11.

I'm guessing you never had to deal with a bomb threat at school when you were a kid.

Bombs don't "beep". Hollywood has won.

 

[Haunted]

Ninemsn does not cover video games.

So clearly a mistake by the PR team/marketing agency then.

 

[Zee-Row]

Didn't something like this happen years ago with another video game?

 

[thiscoldblack]

Did Ubisoft hired the Acclaim Entertainment PR group?

 

[AkuMifune]

Didn't something like this happen years ago with another video game?

I found this gem...

Patrons outside the Degree bar in Auckland, New Zealand got a bit of a shock when a man with bandaged hands showed up, pulled a gun and started threatening people with it. People were shouting, diving behind tables and were "pretty terrified," according to manager Steph Kurtovich.

But he was only kidding! The whole thing was just a stunt to promote Ubisoft's new Splinter Cell: Conviction. Unfortunately, the gun apparently looked pretty real, according to Senior Sergeant Ben Offner, who said the police couldn't tell it was a fake until they'd taken it from the guy. As you might guess, he was not amused.

"We consider these types of stunts to be very ill-advised and have real concerns a similar one may one day end in tragedy," he said.

 

[jimi_dini]

Someone send a bomb squad to Hudson soft

 

[cosmicblizzard]

Something like this would have been considered incredibly fucking stupid and dangerous pre-9/11.

I'm guessing you never had to deal with a bomb threat at school when you were a kid.

Is that actually common? Never heard about one around here. Though there was one at the post office a few weeks ago.

 

[VariantX]

There are just things you don't do in this climate. Sending strange, unidentified, black boxes to office buildings is one of them. Whoever signed off on this needs to be fired, and the company fined to hell and back. This kind of marketing is not OK for any reason.

 

[Kinsei]

Is that actually common? Never heard about one around here. Though there was one at the post office a few weeks ago.

No clue if it's common or not, but it did happen at my middle school. It annoys me whenever people say it's all in good fun when "pranks" and PR stunts like this pop up. You don't joke about that shit.

 

[MCN]

I love it when PR stunts backfire. They should have sent the safe to IGN instead, I'm sure they'd appreciate the freebie. Might have added a point or two to the score.

 

[FantasticMrFoxdie]

Ya blew it!

 

[CurlySaysX]

I guess you could say this PR stunt...
Backfired.

 

[NotoriousPUG]

Something like this would have been considered incredibly fucking stupid and dangerous pre-9/11.

I'm guessing you never had to deal with a bomb threat at school when you were a kid.

You are right, I do not recall any bomb threats at my school.

I don't feel that old, but it sure does feel like times have changed.

 

[MastaKilla]

LOL somebody is definitely getting fired for this

 

[Siegcram]

Man Ubi's PR squad is totally going nuts with this whole hacking thing, aren't they?
Who thought this would be a good idea?