Few thoughts after digesting the news today:
I think the most compelling piece of info that translates into a biggest boon for the platform is the 610/tango and opening up to 23 new markets, adding a 60% increase in potential users. While it's a little irrelevant to me, business wise, I think its a savvy move. They will be able to increase marketshare on the low end, and gain mind share for the high end. Plus, that 95% of all apps will still be able to run on a tango device is pretty impressive. I think they've handled fragmentation really well so far. Having that middle ground between one device ala Apple, and opening up the flood gates for specs ala Android makes for more consistent experience. It also has some fallout still though, carriers holding back smaller readied updates to fling out a larger update still blows. They've got to hammer out the wrinkles there and make it possible for people to get updates if they want them earlier. What'll be interesting is seeing how big Apollo's line in the sand ends up being when the platform is split into high end and low end. I'm starting to be more and more resolute in waiting for an Apollo Nokia PureView phone, waiting it out with my Focus. I'm becoming more interested in seeing what Nokia does building a Windows Phone from square one instead of retrofitting a current design to fit 7.5 specs.
Speaking of PureView, I doubt we see that tech in anything until later next year, but
damn. Its rare the platform has anything to crow about in spec wars, so its nice to see the promise of some high end tech coming and cause some gadget lust from the general techsphere.
Nokia Drive sounds like a definite step up from Bing Maps, not sure if I've heard or not officially, but I hope they are integrating Nokia's into either Bing Maps or we get to use it instead.
Verizon. If they aren't announcing it now, when? Pretty shameful if they can't manage to get at least one phone at big red by the end of the year that is LTE enabled since that is the prerequisite. Seems AT&T has an exclusive? Is that the rumor? Either way, it's a big big hole for the platform till they get competitive phones on all the carriers.
Finally, very interested in seeing Nokia's "rolling thunder" ad campaign here in the US now that we're within spitting distance to the 900 being available here. From what I've seen so far,
Nokia seems to get marketing, its stylish, shows functions well, and is thematically in sync with the OS. MS...they still can't pull it together. I actually like the Smoked by Windows campaign, the idea behind it really works in showing how the OS manages to differentiate itself as well as showing why it matters. But Smoked it just an online ad campaign, wish they'd put it on TV or really spread it out in retail because they don't have near the prevalent reach in retail compared to say, Apple. Needs to be in various non MS stores across the US/World if possible.
Edit: oh yah, nice to see SKYPE show up finally, a little late and not quite ready, but better late than never.