You're just repeating the same thing you said earlier like it makes more sense now.
You don't pull ads for your product just because there's a similar product on the market at the same time. That doesn't even make any sense. It doesn't happen. It's weird to suggest that not only does it, but that it's good strategy.
Films consistently have commercials out at the same time as other films have their commercials out. Because they're just commercials. They're not events unto themselves. They're advertisements for events. The whole point is to be out there as often as possible, to be seen by as many people as possible, so they have recognition/anticipation for your product when it's finally made available to them.
In order for your strategy to work, you'd have to suggest people are either going to avoid, or turn down the opportunity to watch the Wonder Woman commercial because they'd rather watch the Guardians commercial instead, so you have to wait until people are willing to give other commercials a chance.
That doesn't make any sense. It only even starts to maybe make sense if you're thinking of commercials as occupying the same level of importance as the product they're advertising.
That doesn't take into account, of course, the purpose of the ad, and the fact the ad is delivered to you, for free, as opposed to the product it is advertising being something you have to seek out and pay for.
