No bundles for other territories? Seems shady to me.
Did you read the quote? Shu had to push the the other Sony guy to even admit there would be a bundle at all.
The PR people want a clear message of cost.
The HMD costs $399. That's the headline figure they want reported on. That gives a clear message and number for people to remember.
What they don't want to do is complicate that message with:
HMD set + camera
HMD set + camera + Move
HMD set + camera + Move + games
Aside from message clarity, they might not have finished negotiating with retail partners on bundle costs, and so can't announce prices yet as they aren't confirmed.