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Sales-Age Italy: Playstation family numbers (SOLD) and Forbes-like Power List 2007

D

Dash Kappei

Not actually that important
TIM Trade Interactive Media, the official b2b dedicated videogames magazine, recently published the latest official numbers for Sony Playstation family installed base (not shipped numbers) in Italy.

Playstation 3: 150k
Playstation 2: 4.5 m
Playstation Portable: 900k


Previous numbers as of Sept. 21 2007:
Playstation 3: 110k,
Playstation 2: 4.1 m
PSOne: 3.8 m
Playstation Portable: 780k [updated June 29 2007]



They've also published the (un)interesting Videogames personalities Power List 2007:

01 Andrea Persegati, general manager, Nintendo Italia
02 Gaetano Ruvolo, general manager, Sony Computer Entertainment Italia
03 Abramo e Raphael Galante, amministratori delegati di Digital Bros e Halifax
04 François Storelli, general manager, Electronic Arts Italia
05 Maurizio Zazzaro, country manager H&E; Microsoft Italia
06 Paolo Chisari, general manager, Activision Italia
07 Riccardo Cones, general manager, Ubisoft Italia
08 Joe Victor Behar, managing director, EB Games
09 Virgilio Bixio, CEO, Leader
10 Benoit Boutte, general manager, Vivendi Games Italia
11 Marco Davoli, Logitech Italia
12 Pietro Vago, CEO, DDE
13 John Holder, general manager, THQ Italia
14 Andrea Colombo, general manager, Atari Italia
15 Stephan Unser, CEO, Koch Media Italia
16 Umberto Bettini, marketing game specialist, Gamerush (BlockBuster's vg subsidiary)
17 Carole Degoulet, country manager, Buena Vista Games
18 Elena Morlacchi, general manager, Take Two Interactive Italia
[..]
 
D

Danthrax

Batteries the CRISIS!
Yeah, these numbers aren't very interesting without context -- how many Wiis, 360s and DSes have they sold in Italy?
 
J

JoshuaJSlone

Member
Dash Kappei said:
TIM Trade Interactive Media, the official b2b dedicated videogames magazine, recently published the latest official numbers for Sony Playstation family installed base (not shipped numbers) in Italy.

Playstation 3: 150k
Playstation 2: 4.5 m
Playstation Portable: 900k


Previous numbers as of Sept. 21 2007:
Playstation 3: 110k,
Playstation 2: 4.1 m
PSOne: 3.8 m
Playstation Portable: 780k [updated June 29 2007]
Click to expand...
That seems hard to believe. PS2 increasing by 10 percent in the last 2-3 months?
 
D

Dash Kappei

Not actually that important
super funk said:
How did they leave Umberto Bettini out of the top 10? wtf
Click to expand...

..and who's this nice fella?
super funk=Umberto Bettin total I guess then :p

JoshuaJSlone said:
That seems hard to believe. PS2 increasing by 10 percent in the last 2-3 months?
Click to expand...

Aside the fact that those are official numbers, even if we want to take everything with a grain of salt (and I'm not questioning that's not the right attitude), I don't find it hard to believe at all that Italy's leading console, a smashing success that eclipsed even that of PSOne and that (Ps2) received a price cut in all the main outlets from €129 to €99 in the last few months, managed to outsell Ps3 roughly 9 to 1.
 
J

JoshuaJSlone

Member
Dash Kappei said:
Aside the fact that those are official numbers, even if we want to take everything with a grain of salt (and I'm not questioning that's not the right attitude), I don't find it hard to believe at all that Italy's leading console, a smashing success that eclipsed even that of PSOne and that (Ps2) received a price cut in all the main outlets from €129 to €99 in the last few months, managed to outsell Ps3 roughly 9 to 1.
Click to expand...
It's not the outselling of other systems, just that it seems a huge jump in a very short time for a system that's already been around so long. Price cut bump goes a long way to explaining it.
 
D

Dash Kappei

Not actually that important
Phife Dawg said:
Thx Dash.

Holy shit @ PS2 :lol . Too bad we don't have any Wii, 360 numbers to compare.
Click to expand...

Yeah, I know, just to give an idea I can give the numbers that are going around in the b2b magazines, they're not official per se so I preferred to not mention it in a thread with official numbers and also I didn't want some fellow italian gaffer pointing at me as the son of vgchrrtzz :lol

Wii: 170k
360: 200k
DS: 1.3 m

They're just here to make a comparison IF YOU WANT, they're not official in any way they're only (less or more accurate) guesses based on b2b magazines and the words of Francois Storelli (EA Italy, general manager) and John Holder (THQ Italia, general manager).

JoshuaJSlone said:
It's not the outselling of other systems, just that it seems a huge jump in a very short time for a system that's already been around so long. Price cut bump goes a long way to explaining it.
Click to expand...

Well, I'm sorry but I'm no analyst so I can't help you there.
And along with the data there was just the usual PR blurb from Sony but no "explanation" of the sort.
 
G

gofreak

GAF's Bob Woodward
JoshuaJSlone said:
That seems hard to believe. PS2 increasing by 10 percent in the last 2-3 months?
Click to expand...

Sort of a side note, but apparently Sony expects to sell more PS2s this year than last.
 
I

ichigo kurosaki

Member
Wow, these numbers are pretty low. I reckon in Spain (roughly 10 million inhabitants less than Italy) PS3 was already close to the 350-400k mark 2 months ago.
 
S

spwolf

Member
ichigo kurosaki said:
Wow, these numbers are pretty low. I reckon in Spain (roughly 10 million inhabitants less than Italy) PS3 was already close to the 350-400k mark 2 months ago.
Click to expand...

those numbers were before price drop - but keep in mind that people buy consoles in Italy, just at price - shit load of PS2's, PSP's and NDS's are being sold.

Something like 40k PSP's and 60k NDS's in slow months, as well as around 50k PS2's if I remember correctly. Thats freakin September in Italy.
 
P

Psychotext

Member
Visualante said:
With those numbers I'd say much of mainland Europe is irrelevant.
Click to expand...
Well... Italy certainly wasn't irrelevant for the PS2 if those numbers are right. Not great figures for any next gen console though.
 
A

Anerythristic

Member
Visualante said:
With those numbers I'd say much of mainland Europe is irrelevant.
Click to expand...

Mainland Europe isn't irrelevant with those DS/PSP/PS2 numbers for Italy but I would have do agree that those nations won't move enough consoles to outright save a system or help it downright dominate.
 
D

donny2112

Member
RubberJohnny said:
I thought PS3 was leading in every European territory on the Iberian peninsula?
Click to expand...

Fixed, and (now) it's right!

ichigo kurosaki said:
I reckon in Spain (roughly 10 million inhabitants less than Italy) PS3 was already close to the 350-400k mark 2 months ago.
Click to expand...

SCE Spain put out a press release saying 250K at the end of September or sometime in October.
 
P

Phife Dawg

Member
Dash Kappei said:
Yeah, I know, just to give an idea I can give the numbers that are going around in the b2b magazines, they're not official per se so I preferred to not mention it in a thread with official numbers and also I didn't want some fellow italian gaffer pointing at me as the son of vgchrrtzz :lol

Wii: 170k
360: 200k
DS: 1.3 m

They're just here to make a comparison IF YOU WANT, they're not official in any way they're only (less or more accurate) guesses based on b2b magazines and the words of Francois Storelli (EA Italy, general manager) and John Holder (THQ Italia, general manager).
Click to expand...
No problemo. Thx for your effort.

Visualante said:
With those numbers I'd say much of mainland Europe is irrelevant.
Click to expand...
Wii did break 700k sold in France alone a couple of months back.
 
I

ItAintEasyBeinCheesy

it's 4th of July in my asshole
Azzurri said:
Italy is the only place I've seen Wii's on shelfs.
Click to expand...

........... do you tavel the globe checking consoles stock? :D

jks, there dozens of them in Aus, WOW Sight and Sound just has them sitting in the middle of the floor piled on top of each other.
 
Z

zallaaa

Member
01 Andrea Persegati, general manager, Nintendo Italia
02 Gaetano Ruvolo, general manager, Sony Computer Entertainment Italia
Click to expand...
well, that's a nice change. for years the director of SCEI was considered the most influential person in the italian sector (...), it seems the things changed even here, finally :D
 
L

Lobster

Banned
Looking at those sales makes me shocked about game sales in Aus..Isn't Italy a much bigger gaming market then Aus or are we just about equal?

ItAintEasyBeinCheesy said:
........... do you tavel the globe checking consoles stock?

jks, there dozens of them in Aus, WOW Sight and Sound just has them sitting in the middle of the floor piled on top of each other.
Click to expand...

Haha but thats in Aus. We literally COULD walk in and leave with a Wii on launch day:lol
 
S

spwolf

Member
Anerythristic said:
Mainland Europe isn't irrelevant with those DS/PSP/PS2 numbers for Italy but I would have do agree that those nations won't move enough consoles to outright save a system or help it downright dominate.
Click to expand...

thats just wrong. We have PS2 selling 50k in Italy in September. Italy is AT BEST the 5th biggest European market.

Do your calculations, Europe should easily, easily outsell US's PS2 sales, which are good anyway. Same goes for PSP as well.

At this point (September) those ppl are not buying PS3/360/Wii at large quantities, probably due to pricing in September.
 
P

Panajev2001a

GAF's Pleasant Genius
spwolf said:
thats just wrong. We have PS2 selling 50k in Italy in September. Italy is AT BEST the 5th biggest European market.

Do your calculations, Europe should easily, easily outsell US's PS2 sales, which are good anyway. Same goes for PSP as well.

At this point (September) those ppl are not buying PS3/360/Wii at large quantities, probably due to pricing in September.
Click to expand...

Interestingly enough SCEE is helping things out... a lot of retailers are charging about 69.90 Euros for Uncharted (a first party developed title they publish themselves)... it is almost as if they do not want to sell their games...
 
A

AdventureRacing

Member
Panajev2001a said:
Interestingly enough SCEE is helping things out... a lot of retailers are charging about 69.90 Euros for Uncharted (a first party developed title they publish themselves)... it is almost as if they do not want to sell their games...
Click to expand...

Well i'd say there wish is about to be granted, which pisses me off because uncharted deserves alot more.
 
P

Panajev2001a

GAF's Pleasant Genius
AdventureRacing said:
Well i'd say there wish is about to be granted, which pisses me off because uncharted deserves alot more.
Click to expand...

Well, just because the EU is so good against cartels... the stores which are seing SCEE's first party developed games increase well over the 59.90 Euros barrier are seeing MS's first party published games rise over that barrier too, joining Sony at 64-69 Euros games.
 
M

Moor-Angol

Banned
JoshuaJSlone said:
That seems hard to believe. PS2 increasing by 10 percent in the last 2-3 months?
Click to expand...


PS2 is still popular here, yesterday i watched a comic show and for 2 times i saw commercial for PS2 games, not PS3... meanwhile i remember after Scotland - Italy match for Euro Cup, i saw SMG commercial and Wii Sports was showed many times in the latest week after the evening news.
PS3 is not selling so good due to high price and HDTV not so high popularity.



Another point for PS2 is piracy... PS3 will become popular in Italy when backup will be available. This is the rule in my country, it happened with PS1, with PS2, with Xbox, it will happen with PS3...
 
R

RBH

Member
Visualante said:
With those numbers I'd say much of mainland Europe is irrelevant.
Click to expand...

Exactly what I've been saying as well, yet some people continue to put too much stock into certain countries helping out systems significantly.
 
I

iidesuyo

Member
RBH said:
Exactly what I've been saying as well, yet some people continue to put too much stock into certain countries helping out systems significantly.
Click to expand...

Whenever someone posts numbers of a certain European country, everyone is like "whoah they are irrelevant"... of course they alone are irrelevant, but as a whole they're not irrelevant at all. Italy + Germany + France + Spain have probably bought more PS2 than Japan.
 
I

iidesuyo

Member
donny2112 said:
LTD, I find that unlikely. In September? Sure.
Click to expand...

Germany has >5m PS2, France is supposed to be an even larger market when it comes to consoles, Italy has 4.5m, Spain is still Sonyland.

Well... 45m PS2 in Europe have to come from somewhere.

PS3 - 270,000
Click to expand...

Wasn't there some news that PS3 sold 100k in France in one week recently?
 
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