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Eurogamer: G2A rep roasted by developers during live Q&A

I advice you to check the full article for tweets and videos. It's worth it.

Controversial PC game key reseller has endured a PR nightmare in recent weeks. Today, the nightmare got worse.

During a session at the Reboot conference in Croatia today, a representative of G2A - which has been accused of operating a protection racket - defended the company's divisive policies, and faced tough questions from an audience made up largely of developers.

The session, chaired by Dan Pearson of Eurogamer sister site Gamesindustry.biz, began in combative mood, with G2A senior account manager Mario Mirek insisting his company did not operate within a grey market. This, as you'd expect, did not go down well.

The tough line of questioning continued, with Mirek reiterating many of the points his company made in a recent statement issued after Borderlands company Gearbox broke off a business partnership with G2A following a public complaint by YouTuber Total Biscuit about a G2A-exclusive edition of the Bulletstorm remaster.

The session went downhill as the audience was given the opportunity to ask questions. It's fair to say Thomas Was Alone creator Mike Bithell got stuck in.

But the standout moment of the panel was a question from Bithell that crystallised the general feeling that G2A simply does not have the interests of developers at heart. Here's his question (we've captured the exchange in the video, below):

"You charge the customers who want to avoid fraudulent stuff with the Shield system. You ask us to contribute our time and energy to detect fraud on your system in exchange for 10 per cent. I'm interested what the 750 people - 40 per cent of whom are women - are doing to earn the 90 per cent of the transaction?"

"There are people working in marketing...," was Mirek's response.

"Is it mainly marketing?"

"No. IT and security."

"Good job."

Although Mirek doesn't commit to any new policy on the part of G2A in response to questions, or explain existing policies in any meaningful way, it's worth watching the session to get a sense of the animosity many within the development community hold for the company. Clearly, G2A still has much work to do.

Lock if old.
 

Kalor

Member
I wonder who thought it was a good idea to do a Q&A at a conference where most of the people are devs. Surely you don't plan that and expect it to go well.
 

Armaros

Member
I wonder who thought it was a good idea to do a Q&A at a conference where most of the people are devs. Surely you don't plan that and expect it to go well.

They actually believe their own PR that they are not doing anything wrong.
 
Man that delusion G2A has. "Come one devs you get 10% of sales isn't that good" "We're sorry for any problems but our workforce is 40% so it's slow"
wish that was fake but I guess that's how a company prides itself for having 40% of their employees female. "It's their fault"
 
UPDATE:
G2A has sent Eurogamer a statement in response to the disastrous Q&A session one of its reps held with a room full of developers earlier today, clarifying some of the more controversial comments made.

G2A's head of PR, Maciej Kuc, clearly unimpressed with today's events, addressed the comments made around the controversial PC game key reseller's status as operating in a "grey market", fees and the fact 40 per cent of the company's employees are women, the latter of which was "announced" during the session. For context, check out the original story, below.

Over to Kuc:

"Grey market, despite the Wiki definition, works as a negative label and people who throw this name against us just want to damage our business - we cannot agree to that. Resale of keys is perfectly legal, it brings a lot of benefits to the gamers community as it introduces competition and prevents raising prices to unreasonable levels.

"Those who want to stop it act against free market and property rights that are essential to modern economy. If something is to be called grey or shady, these are the practices of making 'suggestions' aimed at hurting legally operating marketplace. If you call G2A gray, try doing the same with respect to eBay, Amazon and basically all the marketplaces - it is obvious that today we are simply a part of normal, legal market.

"Fees. We want to quickly explain our fees regarding developers and sellers, since there seems to have been a misunderstanding during the Q&A. There are two separate revenue streams for developers on our marketplace. The first revenue stream is from regular sales made directly by the developers. G2A only takes a General commission of 10.8 per cent from these sales - the remaining 89.2 per cent of the sale goes directly into the developer's pocket (which is way above the industry standard of 70 per cent).

"However, thanks to G2A Direct, developers are given a second revenue stream - they can make an additional up to 10 per cent on all third-party sales. This is an extremely attractive offer as no other marketplace gives developers a chance to make any money on third-party re-sales. Imagine that someone purchased a LG TV, and then went to re-sell it on eBay - eBay does not offer LG, or any other company, any percentage of this sale. We are the only marketplace in the world that offers this to developers.

"Neither our number of employees, nor what gender these employees are, are any reason to treat our company any differently. We are proud of our employees - especially since we work as one team despite that we come from over 30 different countries and have vastly different areas of expertise - but again, this is not a reason to treat our company any better or any worse."
 

Spukc

always chasing the next thrill
i never get keys on g2a or kinguin

fuck those shits
i can't believe how people actually get keys on a site that tries to sell you a protection for being scammed before you buy your product.
HAHAHAHAHAHAHA
 

Ouren

Member
If you don't want your keys sold on G2A, don't generate tens of thousands of them for bundle sites. It's really that simple. As a developer, you have to ask Valve to give you keys, and then you send them off to whoever. Resellers owes you nothing if you screwed up.

I don't understand why people are mad at G2A when IndieGala, BundleStars, and whatever else site actually sold the keys you gave them to G2A. You gave them to a reseller, and then that reseller sold them in bulk to G2A.

Don't participate in bundles.
 

MUnited83

For you.
I love how they try to compare themselves to eBay and the like over and over, yet continue to ignore not a single one of those services run a protection racket where you fucking have to subscribe to monthly fees to get some actual fucking costumer service if things go south when they are fucking required to provide it for free by law.
If you don't want your keys sold on G2A, don't generate tens of thousands of them for bundle sites. It's really that simple. As a developer, you have to ask Valve to give you keys, and then you send them off to whoever. Resellers owes you nothing if you screwed up.

I don't understand why people are mad at G2A when IndieGala, BundleStars, and whatever else site actually sold the keys you gave them to G2A. You gave them to a reseller, and then that reseller sold them in bulk to G2A.

Don't participate in bundles.
Bullshit. G2A fuckery is much more than bundle keys.
 

Wereroku

Member
I love how they try to compare themselves to eBay and the like over and over, yet continue to ignore not a single one of those services run a protection racket where you fucking have to subscribe to monthly fees to get some actual fucking costumer service if things go south when they are fucking required to provide it for free by law.

Bullshit. G2A fuckery is much more than bundle keys.
Also eBay constantly pulls down stolen goods and blacklists sellers.
 
If you don't want your keys sold on G2A, don't generate tens of thousands of them for bundle sites. It's really that simple. As a developer, you have to ask Valve to give you keys, and then you send them off to whoever. Resellers owes you nothing if you screwed up.

I don't understand why people are mad at G2A when IndieGala, BundleStars, and whatever else site actually sold the keys you gave them to G2A. You gave them to a reseller, and then that reseller sold them in bulk to G2A.

Don't participate in bundles.
Sorry, but this is one of the most dumb reasoning i've ever seen. What kind of logic is that, bundles are bad because some small portion of buyers are reselling keys? Yeah, let's punish everyone, including legit buyers, just because some people reselling keys on G2A! Bundles sites already have protection from keys hoarders, i can say for sure that BundleStars have 2 bundles per payment method limit, so you can't just buy a lot bundles from them and then resell them. Main problem are not bundles, but keys that were stolen or fraudulently received and then revoked by devs and publishers from G2A buyers.
Also, saying "bundles are bad" means that you also think that bundles from Humble Bundle are bad too and devs are dumb because they generating keys for charity purposes. Again, it's not bundles fault that some people are trying to make profits from their keys.
 

yatesl

Member
Why on earth did they ever think to go on a Q&A panel?

I've not watched the video, but I'm not sure whether I should feel sorry for the guy tasked with answering the questions, or question his sanity.
 

NeoRaider

Member
All this is starting to look like a witch hunt to me.

As long as they are selling cheap keys, ppl won't stop buying there. And developers can't do much about it.
Just look at their 2 bundles, ppl that were criticizing them for years were among the first to buy these bundles. I am not sure why is G2A doing these imo. random Q&As, what are they trying to prove? Ppl won't change their opinion just like that.
 

Linkark07

Banned
If you don't want your keys sold on G2A, don't generate tens of thousands of them for bundle sites. It's really that simple. As a developer, you have to ask Valve to give you keys, and then you send them off to whoever. Resellers owes you nothing if you screwed up.

I don't understand why people are mad at G2A when IndieGala, BundleStars, and whatever else site actually sold the keys you gave them to G2A. You gave them to a reseller, and then that reseller sold them in bulk to G2A.

Don't participate in bundles.

If memory serves me well, many of the keys that are sold through G2A are gotten by using fraudulent cards. That is why some developers said they would prefer people to pirate their games rather than "buy" them using G2A.
 
If you don't want your keys sold on G2A, don't generate tens of thousands of them for bundle sites. It's really that simple. As a developer, you have to ask Valve to give you keys, and then you send them off to whoever. Resellers owes you nothing if you screwed up.

I don't understand why people are mad at G2A when IndieGala, BundleStars, and whatever else site actually sold the keys you gave them to G2A. You gave them to a reseller, and then that reseller sold them in bulk to G2A.

Don't participate in bundles.

I don't think you understand the situation. It's not bundle keys that are the issue. The main issue comes from fraudulently acquired keys. These tend to be keys bought with stolen credit cards, which then issue chargebacks against the purchase (and rightly so.) When a chargeback is issued, the seller is actually given a fine, and in a lot of cases the seller is the developer. This means by only does the developer not see any money from that sale, but they actually lose money due to the fines associated with chargebacks.

However, by the time this has all gone through, the key can already have been resold on G2A, meaning the thief has made a profit. G2A is unwilling to prevent this kind of activity on their platform, hence why a lot of developers really don't like them.

Perhaps someone else can go into further detail as I'm afraid I don't have time right now
 

Dynamic3

Member
Putting aside how the keys are acquired for a moment, is my understanding correct that G2A gives devs a 10% cut on the resell of a key that the devs themselves have already sold once before to a distributor? (Again, putting aside the acquisition method; I'm aware of how chargebacks can result in negative revenue for a dev).
 

xch1n

Member
Putting aside how the keys are acquired for a moment, is my understanding correct that G2A gives devs a 10% cut on the resell of a key that the devs themselves have already sold once before to a distributor?

Not of the key, of the fraud protection service. But it requires a lot of effort on the part of the dev to track and source inquiries about keys. That's why they're pissed.

Edit: It's ambiguously worded, but if it's on the entire sale then Bithell made a misleading argument (the 90% doesn't go to G2A, some portion goes to the reseller?!), but I'd assume it's 10% on whatever G2A keeps. So I guess that's theoretically double dipping, sure.
 

FlyinJ

Douchebag. Yes, me.
Wait, the G2A guy said that they couldn't change their policies quickly because the company was 40% women? Was that supposed to be a "You know how women are! They are impossible!" kind of thing?

What the fuck!?!
 

xch1n

Member
Wow lots of people in that YouTube videos comments say they like G2A

If G2A had been around when I was a teenager and didn't have/get money to spend on games, I would have been all about it. For young people who don't have the same ability as adults to engage with their hobby on it's economic realities, G2A seems wonderful. The fact that crime enables it is secondary to getting the games, especially if the crime is so far removed from their experience (they're paying for the games, it's obviously more ethical than pirating, right?)
 

WarRock

Member
G2A response is insane. How come Randy Pitchford doesn't want to work with them? I'm seeing lots of similarities.
 

Aroll

Member
The guy's responses are laughable. I mean, yes, you operate in a grey market. Own it. It's not illegal to do so. You won't suffer any reputation hits you don't already have.

The only thing is interesting to me. We live in a world where we expect hardware to be region free right? You want a switch cheaper than say, it costs in Australia? Import one. Etc.

Yet, if a game is purchase in say, france during a sale or something, and then resold in the United States - I don't really see the correlation to the negative impact on developers/publishers. They already received the money from the sale of that game. Isn't this akin to someone buying a game and reselling it at their leisure? (at least, that's the idea). It's a secondary market, no?

I mean, the final question was literally about region locking games - why is this deemed okay but region locking hardware isn't?

Seems all counter productive. Who cares what a customer does with the game after buying it. They want to resell it, oh well? I understand dealing with real fraud (people stealing credit cards, etc)

But I dunno. G2A's base system of customers reselling digital keys they purchased doesn't seem that shady to me?
 

gofreak

GAF's Bob Woodward
Silly question perhaps, but if devs know a key was bought fraudulently and resold on G2A - or wherever - can they not revoke the key? Or is it a matter of the overhead involved in chasing that up, tracking and revoking?

The root problem seems to be the fraudulent transactions. I guess devs might view G2A as offering incentive to fraudsters by providing a easy resell outlet for them, but I'm guessing if G2A wasn't, someone else would, now that the genie is out of the bottle. It might be a bit naive to think that if G2A changes, fraudulent activity aimed at profiting from resale outlets will go away.
 

MUnited83

For you.
Silly question perhaps, but if devs know a key was bought fraudulently and resold on G2A - or wherever - can they not revoke the key? Or is it a matter of the overhead involved in chasing that up, tracking and revoking?

The root problem seems to be the fraudulent transactions. I guess devs might view G2A as offering incentive to fraudsters by providing a easy resell outlet for them, but I'm guessing if G2A wasn't, someone else would, now that the genie is out of the bottle. It might be a bit naive to think that if G2A changes, fraudulent activity aimed at profiting from resale outlets will go away.

The costs involved when you get a chargeback are huge. Like, you can put people out of business with that.
 

Mattenth

Member
Silly question perhaps, but if devs know a key was bought fraudulently and resold on G2A - or wherever - can they not revoke the key? Or is it a matter of the overhead involved in chasing that up, tracking and revoking?

They can, but it's​ painful. Consumers often end up blaming the developer instead of the seller.

What I don't understand is... if not fraud or hacking, where do all these keys come from?

My core gripe with G2A is that they're frequently dishonest right from the start. It's not like an average gamer can easily buy a CD key.

They try to spin this pro-consumer brand, but I don't think selling CD keys is a normal consumer activity.
 
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