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New PS3 model: PlayStation 3 Chocolate [tasty marketing stunt from Sony Italy]

TTP

Have a fun! Enjoy!
Just got an email from SCE Italy documenting a marketing stunt occured today in Perugia, Italy, during "Eurochocolate", a kermesse dedicated to everything chocolate.

For the occasion, Sony arranged a pile of 150 PlayStation 3 made of chocolate and a huge Sixaxis made of chocolate as well.

Here are some pics from the show

What could it be?
5yu449.jpg


OMG a chocolate cube made of chocolate PS3!
2e3bwis.jpg


People smashing the cube
f24jd2.jpg


A chocolate SIXAXIS
nv9lwh.jpg


This is eating
5bbigk.jpg


On behalf of italian videogame players: I'm sorry. :/
 
Oh God. If anyone's in the philadelphia area, there's an "escort" who frequently has ads in the back of Citypaper that bills herself as "Chocolate Playstation."

That's all I can think about when I see these photos for some reason..."Hey look a chocolate playst...oh god!!"
 

chubigans

y'all should be ashamed
Wait a minute, for a second there I thought Sony randomly held a chocolate press party. :lol

But if it's for a chocolate fair, then that's pretty cool. And delicious.
 
i'm italian!
this is eurochocolate in Perugia(center italy).
Sony have a stand, and Perugini peoples can play ratchet uncharted lair and other sony's games demos.
I want buy a ps3 chocolate version i search it on ebay.
 
ok, im sure someone will make a joke about a certain person at Valve, I will not touch that one.

I want a Chocolate Gameboy Micro, that would be delicious.
 
Oh dear... oh dear god the Photoshops... the Photoshops to come, I'm not ready.

At least fat reviewers will be giving PS3 games better scores
 

Wollan

Member
Not a big fan of chocolate but after seeing the Chocholate factory movie I have had a secret desire to just take a handful of it and devour it.
 
brandonh83 said:
Oh dear... oh dear god the Photoshops... the Photoshops to come, I'm not ready.

At least fat reviewers will be giving PS3 games better scores

I fully expect a photoshop of a chocolate 360 melting.
 

maxmars

Member
LOL @ Perugia being in "southern Italy". Someone was sleeping during geography lessons, huh?

EDIT: Oh and TTP, Perugia is actually a tad more south than that. Your bullet is right over Città di Castello. :lol
 

[Nintex]

Member
First the BC is gone, and now the plastic?

I just don't understand the connection between the PS3 and chocolate. . This won't have alot of attention, neither will it move systems. They just flushed their marketing budget down the toilet.
 

Speevy

Banned
[Nintex] said:
First the BC is gone, and now the plastic?

I just don't understand the connection between the PS3 and chocolate. . This won't have alot of attention, neither will it move systems. They just flushed their marketing budget down the toilet.


They really fudged this opportunity.
 

AlphaSnake

...and that, kids, was the first time I sucked a dick for crack
Is this the budget SKU everyone's been talking about? The $99 Chocolate version?

Will the PS3 made out of truffles cost $599?
 
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