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Captain Smoker · Apr 12, 2008

Hy, I´ve merged all data I´ve found with 2007 annual market values for every [a lot of ^^] country, to have a nice comparison.

2007 total market value:

Code:

	[B]        Avg Spend	Population	Market Value[/B]
USA		$62,04		303.833.000	18.850.700.000 $
Japan		$53,44		127.790.000	6.828.463.769 $
United Kingdom	$106,47		60.587.300	6.450.888.000 $
France		$60,87		64.473.140	3.924.290.200 $
Germany		$47,27		82.210.000	3.886.343.800 $
Spain		$50,86		45.200.737	2.298.919.400 $
Italy		$27,66		59.337.888	1.641.181.800 $
Canada		$33,40		33.233.700	1.500.000.000 $
Australia	$62,47		21.263.170	1.328.300.000 $
Netherlands	$48,82		16.421.126	801.617.700 $
Sweden		$59,37		9.187.630	545.479.500 $
Belgium		$48,10		10.584.534	509.114.200 $
Switzerland	$55,30		7.603.500	420.462.420 $
Portugal	$24,11		10.623.000	256.138.200 $
Finland		$24,07  	5.307.220	127.752.880 $

[B]Total           $57,56          857.655.945     49.369.651.869 $[/B]

Sources: NPD, Famitsu, GfK/Media Control, FIGMA

currency rate I´ve used:
1 Euro = 1.5811 U.S. dollars
1 U.S. dollars = 100.94892 Japanese yen
1 Swiss franc = 1.001101 U.S. dollars

If you have more data, post it here, to complete this chart, e.g. Austria, Denmark, canadian December figures, etc.

monkeylite · Apr 12, 2008

You would think that they would stop treating Europe like shit with data like this...

Shao Kahn Brewing a Stew · Apr 12, 2008

GO CANADA!!!

Wait a min...

Aeris130 · Apr 12, 2008

Does this include PC as well?

GarthVaderUK · Apr 12, 2008

Impressive work Captain Smoker! I didn't realise the UK and Japan were so close in terms of market value.

Prime crotch · Apr 12, 2008

Woohooo go Portugal! We've beat Finland!

cws · Apr 12, 2008

Nice work@smoker

@monkeylite

that`s why they treat europe like shit.... they`ll buy the games anyway....

Chairman Yang · Apr 12, 2008

I wonder what the stats for Eastern Europe/Russia are (in both dollar value and pieces of software sold). Game development from there has been kicking ass recently.

Tieno · Apr 12, 2008

GarthVaderUK said:
Impressive work Captain Smoker! I didn't realise the UK and Japan were so close in terms of market value.

Isn't UK like half the population of Japan?

joezombie · Apr 12, 2008

UK is punching way above it's weight. No wonder busybodies are so worked up about games over there

OliveJuice · Apr 12, 2008

shagg_187 said:
GO CANADA!!!

Wait a min...

Well, it doesn't include the busiest time of the year.

cws · Apr 12, 2008

joezombie said:
UK is punching way above it's weight. No wonder busybodies are so worked up about games over there

how much does rockband costs in uk ? oh shi.....

Captain Smoker · Apr 12, 2008

I´ve found numbers for Switzerland!

420.000.000 swiss franc value = 420.462.420 dollar

I´ll add it.

Psychotext · Apr 12, 2008

We're coming for you Japan! Soon there will be threads on GAF dedicated to looking at what our devs are doing and what sort of games / hardware we're buying!

luiggi_oasis · Apr 12, 2008

i don't see ARGENTINA in that list, you fail

jk, great work!

Scotch · Apr 12, 2008

Damn. UK has highest value-per-person BY FAR, if this list is correct.

Captain Smoker · Apr 12, 2008

Aeris130 said:
Does this include PC as well?

Yes.

Yoshichan · Apr 12, 2008

Go Sweden!

Raist · Apr 12, 2008

Tieno said:
Isn't UK like half the population of Japan?

More or less, yes

edit : and where are the italian charts for this week Captain Smoker, huh ?

Psychotext · Apr 12, 2008

We really love gaming in the UK. :lol

Code:

		[B]Per Person	Population	Market Value[/B]
United Kingdom	$106.47		60,587,300	$6,450,888,000
Australia	$62.47		21,263,170	$1,328,300,000
France		$60.87		64,473,140	$3,924,290,200
Sweden		$59.37		9,187,630	$545,479,500
USA		$59.05		303,833,000	$17,940,000,000
Switzerland	$55.30		7,603,500	$420,462,420
Japan		$53.44		127,790,000	$6,828,463,769
Spain		$50.86		45,200,737	$2,298,919,400
Netherlands	$48.82		16,421,126	$801,617,700
Belgium		$48.10		10,584,534	$509,114,200
Germany		$47.27		82,210,000	$3,886,343,800
Canada		$33.40		33,233,700	$1,110,000,000
Italy		$27.66		59,337,888	$1,641,181,800
Portugal	$24.11		10,623,000	$256,138,200
Finland		$24.07		5,307,220	$127,752,880

GarthVaderUK · Apr 12, 2008

Good lord :O

Captain Smoker · Apr 12, 2008

Psychotext said:

We really love gaming in the UK. :lol

Code:

		[B]Avg Spend	Population	Market Value[/B]
United Kingdom	$106.47		60,587,300	$6,450,888,000
Australia	$62.47		21,263,170	$1,328,300,000
France		$60.87		64,473,140	$3,924,290,200
Sweden		$59.37		9,187,630	$545,479,500
USA		$59.05		303,833,000	$17,940,000,000
Switzerland	$55.30		7,603,500	$420,462,420
Japan		$53.44		127,790,000	$6,828,463,769
Spain		$50.86		45,200,737	$2,298,919,400
Netherlands	$48.82		16,421,126	$801,617,700
Belgium		$48.10		10,584,534	$509,114,200
Germany		$47.27		82,210,000	$3,886,343,800
Canada		$33.40		33,233,700	$1,110,000,000
Italy		$27.66		59,337,888	$1,641,181,800
Portugal	$24.11		10,623,000	$256,138,200
Finland		$24.07		5,307,220	$127,752,880

Thanks.

I´ll add this to the OP.

Luckyman · Apr 12, 2008

lol Japan

Raist · Apr 12, 2008

Psychotext said:

We really love gaming in the UK. :lol

Code:

		[B]Per Person	Population	Market Value[/B]
United Kingdom	$106.47		60,587,300	$6,450,888,000
Australia	         $62.47		21,263,170	$1,328,300,000
France		$60.87		64,473,140	$3,924,290,200
Sweden		$59.37		9,187,630         $545,479,500
USA		$59.05		303,833,000	$17,940,000,000
Switzerland	$55.30		7,603,500	         $420,462,420
Japan		$53.44		127,790,000	$6,828,463,769
Spain		$50.86		45,200,737	$2,298,919,400
Netherlands	$48.82		16,421,126	$801,617,700
Belgium		$48.10		10,584,534	$509,114,200
Germany		$47.27		82,210,000	$3,886,343,800
Canada		$33.40		33,233,700	$1,110,000,000
Italy		$27.66		59,337,888	$1,641,181,800
Portugal	         $24.11            10,623,000	$256,138,200
Finland		$24.07		5,307,220   	$127,752,880

bububu europe is a small market

Jokeropia · Apr 12, 2008

At first glance UK seems strangely close to Japan, but when you take the massive videogame cost difference into consideration it might not be that strange after all.

Psychotext · Apr 12, 2008

The stats geek in me hopes we can find some more figures. I like this sort of thing.

Felix Lighter · Apr 12, 2008

That sure is a lot of money.

Populations from Wikipedia:

USA: 303,833,000
Japan: 127,790,000
United Kingdom: 60,587,300
France: 64,473,140
Germany: 82,210,000
Spain: 45,200,737
Italy: 59,337,888
Australia: 21,263,170
Canada: 33,233,700
Netherlands: 16,421,126
Sweden: 9 187 630
Belgium: 10,584,534
Switzerland: 7,603,500
Portugal: 10,623,000
Finland: 5,307,220

Edit: Beaten and beaten badly. Nevermind

Psychotext · Apr 12, 2008

Felix Lighter said:
Edit: Beaten and beaten badly. Nevermind

You love it! :lol

Felix Lighter · Apr 12, 2008

Psychotext said:
You love it! :lol

Now add average number of rainy days per country. I have a hypothesis.

Psychotext · Apr 12, 2008

Felix Lighter said:
Now add average number of rainy days per country. I have a hypothesis.

That + average temp + population age statistics + male to female ratio + etc!

Dalauz · Apr 12, 2008

United Kingdom 6.450.888.000 $

Thats tons of FIFA's sold

Firestorm · Apr 12, 2008

Well, I can't really remember the last time I spent more than $30 on a game anyway.

Felix Lighter · Apr 12, 2008

After doing a quick and dirty estimate, I am worth about 25 average Americans to the gaming industry. They really should give me a free game or something.

Markster · Apr 12, 2008

monkeylite said:
You would think that they would stop treating Europe like shit with data like this...

Nah, it just proves to them that they can make just as much money by treating Europe like shit.

"Hey, our idiotic marketing and localization strategies mean we only sell half as much, but they buy everything at twice the price anyway!"

donny2112 · Apr 13, 2008

Europe (and especially the U.K.) are big markets, no doubt. However, don't games/systems cost a whole lot more in Europe compared to their U.S. releases? That would seem to skew a $ comparison towards Europe, I would think.

Nice work, Captain Smoker!

dalin80 · Apr 13, 2008

Its not hard to see why the UK is such a market, last year i bought a ps3 that came with 2 games and purchased another 6 for it.

thats £400+(6x40) that's £640 (~$1300), that's excluding several PC games. This year so far has seen the purchase of a PSP and a batch of games for another few hundred pound with another £150 on pre-order for this year, would be nigh on £200 but amazon doesn't have resistance 2 listed yet.

Sharp · Apr 13, 2008

donny2112 said:
Europe (and especially the U.K.) are big markets, no doubt. However, don't games/systems cost a whole lot more in Europe compared to their U.S. releases? That would seem to skew a $ comparison towards Europe, I would think.

Nice work, Captain Smoker!

I think it's all the same when you're looking at the bottom line, so yeah--companies should care a lot more about Europe than they seem to. Sales-agers should too, if the UK is really close to a Japan-sized market.

Haint · Apr 13, 2008

I had no idea it took so many major regions of Europe to add up to the total population of the U.S.

Stop It · Apr 13, 2008

Japan $53,44 127.790.000 6.828.463.769 $
United Kingdom $106,47 60.587.300 6.450.888.000 $

See this Nintendo? Yes, the UK market by value is nearly as big as Japan (And its still getting bigger), even though we have less than half the population, stop treating us like shit already!

*goes off to growl in the corner*

mabuza · Apr 13, 2008

Seiken said:
Go Sweden!

MWS Natural · Apr 13, 2008

Markster said:
Nah, it just proves to them that they can make just as much money by treating Europe like shit.

"Hey, our idiotic marketing and localization strategies mean we only sell half as much, but they buy everything at twice the price anyway!"

Yeah that's along the lines of what I was thinking, Europe gets raped by the gaming industry yet comes back for more :lol .

firehawk12 · Apr 13, 2008

Seriously, the companies who keep trying to screw Europe are just leaving money on the table. I guess that accounts for all the Sing Star love though.

donny2112 · Apr 13, 2008

Sharp said:
Sales-agers should too, if the UK is really close to a Japan-sized market.

Units. When a game costs ~twice as much in the U.K. as in the U.S., it tends to make the market look larger when comparing by $.

And with the VAT, you can't say that all of that 2x cost is going to the publisher. In short, a comparison of total $ between regions with vastly different cost structures requires a bit more than saying "A $ ~= B $, so market A ~= market B."

IzumiK · Apr 13, 2008

Ugh, us Canadians are cheap. 8(

Take advantage of that 5% GST! =P

Hunahan · Apr 13, 2008

So unless my quick arithmetic is wrong, I'm getting a European total of:

$20,862,188,100.
(does not count Australia/PAL)

So, all of Europe combined is barely larger than the US? It's a lot of work to do all of that separate localization....

Also, remember that from a Japanese publisher's point of view, the European and North American markets will be split heavily with Western publishers/developers. That Japanese number is almost exclusively Japanese published business. Just a thought.

Good numbers, though. Thanks for that.

Psychotext · Apr 13, 2008

Hunahan said:
So unless my quick arithmetic is wrong, I'm getting a European total of:

$20,862,188,100.

A number of European countries missing, but it wouldn't bring the total up by a lot so yes that's essentially right.

ith3r · Apr 13, 2008

You can't really use these numbers as they are. Revenue is an interesting number, but mostly useful for accountants and marketers.

There are 2 main factors that must be considered and are not being analyzed here. Cost and Exchange Rates. It's a known fact that Euro releases are costlier (even though we don't know the exact numbers, and never will, it's self-evident that European games cost more to localize and distribute, with higher taxes). The weak dollar furthers this distortion.

One way of getting a clearer picture is to adjust the numbers to PPP (purchasing power parity) values. PPP shows us the true buying power of a countries currency, instead of the market exchange rate, which can be controlled artificially or affected by freak occurrences.

Here is the same data adjusted for PPP:

Code:

          TOTAL REVENUE------|POPULATION---|CONVERTED REVENUE---|PPP-----|PPP REVENUE--------|PPP AVG. 
USA        17.940.000.000,00 | 303.833.000 |  17.940.000.000,00 |   1,00 | 17.940.000.000,00 | 59,05			
Japan       6.828.463.769,00 | 127.790.000 | 690.289.402.408,21 | 129,55 |  5.328.362.812,88 | 41,70
UK          6.450.888.000,00 |  60.587.300 |   3.273.399.901,39 |   0,65 |  5.035.999.848,30 | 83,12
France      3.924.290.200,00 |  64.473.140 |   2.460.335.442,15 |   0,92 |  2.674.277.654,51 | 41,48
Germany     3.886.343.800,00 |  82.210.000 |   2.460.335.442,15 |   0,89 |  2.764.421.845,12 | 33,63
Spain       2.298.919.400,00 |  45.200.737 |   1.455.381.502,40 |   0,77 |  1.890.105.847,27 | 41,82
Italy       1.641.181.800,00 |  59.337.888 |   1.038.986.244,49 |   0,88 |  1.180.666.186,92 | 19,90
Australia   1.328.300.000,00 |  21.263.170 |     840.909.537,60 |   1,39 |    604.970.890,36 | 28,45
Canada      1.110.000.000,00 |  33.233.700 |   1.133.976.000,00 |   1,21 |    937.170.247,93 | 28,20
Netherlands   801.617.700,00 |  16.421.126 |     507.481.720,57 |   0,90 |    563.868.578,42 | 34,34
Sweden        545.479.500,00 |   9.187.630 |   3.250.294.148,70 |   9,24 |    351.763.436,01 | 38,29
Belgium       509.114.200,00 |  10.584.534 |     322.305.944,82 |   0,90 |    358.117.716,47 | 33,83
Switzerland   420.462.420,00 |   7.603.500 |     421.135.159,87 |   1,74 |    242.031.701,08 | 31,83
Portugal      256.138.200,00 |  10.623.000 |     162.153.922,55 |   0,71 |    228.385.806,41 | 21,50
Finland       127.752.880,00 |   5.307.220 |      80.876.771,25 |   0,98 |     82.527.317,60 | 15,55

CURRENCY VALUES USED (1 US DOLLAR)

POUND        0,507434
EURO         0,633072
SW FRANK     1,001600
YEN        101,090000
CANADIAN $   1,021600
SWED KRONA   5,958600

How did I reach those numbers? I just converted the totals back to the original currency, using the table Captain Smoked posted, converted it again to the correct currency, using my sourced table, and then applied the PPP $ value.

Those PPP numbers are from 2005, from the World Bank ICP report, the most recent ones I could find. That doesn't make them outdated though, because buying power changes much slower than FOREX rates.

starship · Apr 13, 2008

Captain Smoker said:
Yes.

$17.94B for the US was without PC game sales.
From Gamespot:

Following over two weeks of anticipation and prognostication, the annual game-industry earnings figures from The NPD Group are in. As widely predicted, 2007 was a record year for the industry, with $17.94 billion of non-PC hardware, software, and accessories sold in the US at retail. (NPD does not include PC game sales, nor does it include online revenue.) The number was a 43 percent increase over 2006's none-too-shabby tally, and set yet another record for the industry.

http://www.gamespot.com/news/6184847.html

If I'm not mistaken PC game sales were $910m in 2007.

Edit: yes, I found it:

The Entertainment Software Association has highlighted new NPD data on the PC game market, following full-year analysis on the $18.85 billion dollar video game industry pertaining specifically to PC software sales.

Computer retail game sales in the United States totaled $910.7 million, or 36.4 million units, a decrease over last year's results, when PC games sold in a retail setting saw revenue of $970 million.

http://gamasutra.com/php-bin/news_index.php?story=17110

Captain Smoker · Apr 13, 2008

starship said:
$17.94B for the US was without PC game sales.
From Gamespot:

http://www.gamespot.com/news/6184847.html

If I'm not mistaken PC game sales were $910m in 2007.

Edit: yes, I found it:

http://gamasutra.com/php-bin/news_index.php?story=17110

Thank you, I thought the PC numbers are already included.

I´ve updated the OP.

The Avg. Spend increases to $62,04 from $59,05.

Also:
I´ve found the lacking number for Canada, 2007 the revenue was 1.500.000.000 $, the avg Spend increases to $45,14 from $33,40.

So, Canada is bigger than Australia, but I don´t know if the PC is included:

http://evergeek.thestar.com/News/2914.aspx

Neomoto · Apr 13, 2008

Interesting.

It seems to me that Japan is really big compared to other regions if you think about it. Most of all sales in Japan came from the DS and Wii and some handfull of bigger titles on different platforms right? Whereas in America all platforms except PSP are represented fully with shitloads of software and in the UK also except for PS2, and they are paying far more than the people in Japan do for software and hardware. And, like someone above also said, almost all sales in Japan come from Japanese publishers, whereas in the rest of the world sales come from all publishers.

UK is also a bigger market than I thought it was, more than 30% of total european revenue based on these numbers and a lot bigger than it's two nearest competitors in Europe.

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