Interesting article focussing on advertisment on the Xbox One amongst other things....
more at the link:
sticktwiddlers
more at the link:
sticktwiddlers
-
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sticktwiddlers - Xbox One Dashboard Created With Advertising In Mind
- Thread starter Freki
- Start date
Xbox One has no ads on the home screen though
http://www.neogaf.com/forum/showthread.php?t=590786
http://www.neogaf.com/forum/showthread.php?t=590786
Yeah, no ads, just some recommendations from our great sponsors!
NoLootBoxDev
Member
For now.......
I hope he realizes that a Mic could do the same thing as kinect for the games he enjoyed using voice command in.
I'm not really surprised they are trying to monetize their Dashboard from the start. Seems like a continuation from the current 360 Dashboard. Disappointing but not unexpected. It's sad the ads are still there for Gold members.
I'm not really surprised they are trying to monetize their Dashboard from the start. Seems like a continuation from the current 360 Dashboard. Disappointing but not unexpected. It's sad the ads are still there for Gold members.
King Beyond the wall
Member
Yet...
They make a shit load of money from ads so I doubt they will do away with such a lucrative source of income.
The_Darkest_Red
Member
hehe
Ol No Bones
Banned
I have yet to see an intrusive ad on the consoles so I don't care.
It's the title of the article... you would have noticed if you had cared to read the article before calling the title misleading...
NullPointer
Member
Fixed for differing interpretations.
I am truly curious how that dashboard is going to appear at launch, and where we'll see the ads. And then, years down the line how that presentation will evolve.
Overt ads are less effective than targeted recomendations.
R3TRODYCE
Member
Exactly, it's not like we're getting pop ups or anything.
ComputerMKII
Banned
SHOCKING NEWS
ReturnOfTheRAT
Member
Of course it was. It begins with recommendations of film and music you probably aren't interested in and then starts to include TV, sports, and "other services."
Mikey Jr.
Member
We "recommend" you eat this Big Mac from McDonalds.
LukasTaves
Member
That's the whole point of kinect: That you don't have to use anything to be recognized by the console.
You could also plug sensors all over your body to have body tracking, or use one of the helth bracelets to have you heartbeat checked, but that's not as seamless.
NullPointer
Member
They're charging for multiplayer now - no need to litter another dash with ads, thank you very much.
wastedyears
Member
I wish I had your eyesight, I see them all the time.
They'll follow sooner or later.
Look at the monetization of online gaming as an example - it took Sony two generations to follow suite but in the end they did.
SwiftDeath
Member
The ads on the xbox always bothered me and turned me off from it to be honest
Still played it but never liked the interface
So do people think you can turn off all info gathering features of the kinect then?
I hate giving ad information to anyone for any purpose
Personally hate how important advertising is in todays society but I'm sure I'm just crazy and all that
Will be very disappointed if the PS4 has ads too but not overly surprised sigh
Still played it but never liked the interface
So do people think you can turn off all info gathering features of the kinect then?
I hate giving ad information to anyone for any purpose
Personally hate how important advertising is in todays society but I'm sure I'm just crazy and all that
Will be very disappointed if the PS4 has ads too but not overly surprised sigh
shinobi602
Member
Meh, I don't even pay attention to the ads on dashboard.
I see your point Mr. Null but perhaps you haven't seen what piles of cash look like. Have you ever seen so much cash that you literally had to rake it in, Mr. Null? Preeeeetty tempting!
Monumental
Banned
Those "ads" are a big part of the reason why digital software sales are much higher than on the PS3 and partially why people say that Xbox LIVE is a more connected and community experience than PSN.
I'm not going to argue whether recommendations are ads or not. I don't care to. I will say though that they are part of an ecosystem that benefits publishers, developers, and gamers alike.
Look at how much flak Microsoft gets for not "promoting" Xbox Live Indies; the bastion of low-cost, self-publishing devs. And yet, people will endlessly mock it and hate on it because Microsoft doesn't advertise it.
I'm not going to argue whether recommendations are ads or not. I don't care to. I will say though that they are part of an ecosystem that benefits publishers, developers, and gamers alike.
Look at how much flak Microsoft gets for not "promoting" Xbox Live Indies; the bastion of low-cost, self-publishing devs. And yet, people will endlessly mock it and hate on it because Microsoft doesn't advertise it.
flyinpiranha
Member
Intrusive is different from just 'there'.
I would rather customize MY dashboard how I see fit ... but those days are over in the console world. I imagine Sony will do the same.
Sucks you still them after paying for Gold though. Personally it's one of the reasons I'm not really wanting an XBO. But I'm expecting it to be on PS4 too, they already put a paywall up for multiplayer.
What you're failing to understand is that anything Microsoft does is inherently bad.
This right here is a point worth making note of.
Kill Your Masters
Member
All pictures from the One Dashboard are ads anyway. They are advertising their OS, so it would be weird to advertise an OS while advertising the newest McWrap.
dawg
anexanhume
Member
When you overdeliver on value, it's just not fair to call it an ad anymore.
Garrett 2U
Member
The recommended ads don't really bother me. The video advertisements for random insurance companies bother me.
Glad those are gone.
Worth noting that his experience with Kinect is the old version, not Kinect 2.
Forza 4 is the old 360 game.
Glad those are gone.
Worth noting that his experience with Kinect is the old version, not Kinect 2.
Forza 4 is the old 360 game.
NullPointer
Member
No, I haven't.
But I could get used to this whole Mr. Null thing.
*adjusts tie and cuff-links*
I think this was quite apparent from the initial reveal of always-online. Not only was it a form of DRM, but it guaranteed every single console would be able to see ads and content related to Xbox Live, whether it be new games, movies or whatever. Now a lot of that advertising appeal is gone.
NullPointer
Member
Speaking of which, has anybody had experience with the Xbox 360 as a silver member lately?
My Gold ran out last week and when I boot it up every tab looks the same. I get my tiny square at the top left like usual, all the other small tiles are just black and empty, with the main tile showing the same thing every time: "You should connect your Xbox to the internet. Join Gold now!"
Its so incredibly lame, and the "connect your Xbox to the internet" part is particularly annoying as my console was indeed connected, just not to Gold.
I consider it intrusive when 66% of the current dashboard space is relegated to attempts at getting me to purchase content, versus the other 33% being the actual content I paid for/use.
That's exactly why I have no faith in Microsoft. At the beginning of the generation I'm sure everything will be great. However as time goes on, expect them to slowly decay to shit like they did this generation.
crazygambit
Member
What? Just like we could be pretty confident they designed the console with DRM in mind? We haven't heard anything about that.
Also the PS4 has a sleep function much like the Vita's, so you can put the console to sleep and later continue right where you left off, skipping the dashboard completely. I haven't seen the Vita dashboard in a while.
John Harker
Definitely doesn't make things up as he goes along.
oh trust me, Sony isn't 'leaving money on the table' - they don't have much of a table. People don't want to buy on PSN outside of endemics, their offering is overvalued/over priced, and their placements are not standard. they have trouble finding partners, outside of a few here or there. they do have an ad platform though.
i imagine they will heavily address this with the new interface
One thing I don't understand is if you're going to charge consumers for this service, why are you then going to force advertisements on them? I think that if Sony or Microsoft offered no ads as part of the benefit for going PS+ or XBL, that'd be value that mattered to me 
I mean it doesn't really impact me as long as I can ignore the ads, but I just think it's silly.
I mean it doesn't really impact me as long as I can ignore the ads, but I just think it's silly.
One thing I don't understand is if you're going to charge consumers for this service, why are you then going to force advertisements on them? I think that if Sony or Microsoft offered no ads as part of the benefit for going PS+ or XBL, that'd be value that mattered to me
That's what I always ask myself when I'm watching sport events on sky...
Apparently the monthly cost would be even higher without them...
"Pay us to show you doritos ads and have little kids curse at you and your mother! And hey, maybe we'll let you use Netflix too! There's so much value to be had!"
The journalist was interviewing the people that specifically work in advertising at XBOX, so it's unsurprising that they were hyping the advertising abilities of the new machine. How much it actually is used, however, is different. With a few rare exceptions, I've been able to completely ignore the adspace on XBL.
Is this actually true or just what you think the facts are? I find it hard to believe games are selling better on Xbox Live - quite a few indies seem to have sold better on PSN, and Sony is pushing "Day 1 Digital" much harder and better than Microsoft ever has.
Game sales in general tend to equally be only slightly in favour of the 360, we know this by looking at all the recently released yearly statements by big publishers (Ubisoft, for example).
I also don't think many people would utter strange advertisement buzz phrases like "Xbox LIVE is a more connected and community experience" because they see random restaurant and car ads on their home screen.
MS Indie games are derided because its store is a ghetto with low quality standards and different sets of rules that lead to an uninteresting marketplace. Microsoft's solution to "self publishing" on the 360 just pushed too far into a direction that made the whole package unappealing.
The real answer is: "Because they can".
John Harker
Definitely doesn't make things up as he goes along.
off topic side comment, in this new interface here how do you check whether someone quoted you in another thread or not? is that feature gone or moved?
ontopic: um yea, my last post above.
And also, re: Xbox One... of course it is. Look up the difference between endemic and non-endemic ads. Or 'marketing, or house ads' - they are all still advertisements. Xbox One is an entertainment distribution platform. it's basically a massive dump of data and entertainment files. you want a way to sort that, to display what bubbles to the top. you do that with marketing placements, and you do that with paid placements. every platform does this. you charge endemics one rate, you charge non-endemics another rate. you make deals around these rates. you provide these placements to partners who wish to make money off your service by selling goods, and they pay you a fee to bring their content to the front.
any distribution platform that wants to perform well will design their UI in a way that it is easy and simple and effective to message what content is available. so yes, its designed for ads. now,will they take non endemic ads too? of course they will. still ads though.
It's kind of intentionally all hidden behind an iron curtain for consumers though
ontopic: um yea, my last post above.
And also, re: Xbox One... of course it is. Look up the difference between endemic and non-endemic ads. Or 'marketing, or house ads' - they are all still advertisements. Xbox One is an entertainment distribution platform. it's basically a massive dump of data and entertainment files. you want a way to sort that, to display what bubbles to the top. you do that with marketing placements, and you do that with paid placements. every platform does this. you charge endemics one rate, you charge non-endemics another rate. you make deals around these rates. you provide these placements to partners who wish to make money off your service by selling goods, and they pay you a fee to bring their content to the front.
any distribution platform that wants to perform well will design their UI in a way that it is easy and simple and effective to message what content is available. so yes, its designed for ads. now,will they take non endemic ads too? of course they will. still ads though.
It's kind of intentionally all hidden behind an iron curtain for consumers though