Interesting article focussing on advertisment on the Xbox One amongst other things....
more at the link:
sticktwiddlers
One of the biggest revelations that took me completely by surprise was when the Senior Digital Art Director/UX Designer very openly confessed how, like many gamers, he found the inclusion of Kinect movement gameplay completely unnecessary in some AAA titles. Lots of people are using Kinect for voice control on dashboard and some games. Ive played Mass Effect and Dragon Age and its awesome, its amazing. You can speak to your mates, to your teammates and make them do stuff, you can change your weapons. Its brilliant, its great.
But on the other side of that, I tried to play Forza 4 with Kinect and sitting for half an hour doing this (stretches arms out and mimics driving motion) and its silly. Just stick to the controller and do it properly.
With the new Xbox One, the technology and Kinect has improved a lot, commented the Technical Account Manager for Xbox LIVE Advertising, so that actually the voice recognition, the way you speak to your Xbox and the transition between gaming and watching TV is a lot smoother, and hopefully we can transpire that into advertising that we do. Gamers have already expressed concerns over the Kinect being able to spy on them and their habits, but its not quite at that level of CIA-grade espionage.
The attending Xbox LIVE Advertising Developer commented that they dont actually receive a lot of the biometric information collected by Kinect. This sort of works at two levels. Theres the game producers who have a different API, so a different set of code and system that they use, and theyve got a lot more control of the whole thing, he stated, whereas from the advertising point of view we have a slightly more limited set, which is designed to protect the user. The company is very keen on protecting the user from any sort of abuse so we cant do certain things.
So what about the future of advertising on the Xbox One? Its going to be an exciting transition though because the 360 console wasnt built with advertising in mind, it was more of an afterthought, so weve had to adapt how to the technology and how we work to fit them in to the console, said Technical Account Manager for Xbox LIVE Advertising, whereas this new one is going to have advertising in mind. So a lot of the limitations that we have now, hopefully the release of the boundaries will widened so the opportunities will be a lot greater.
more at the link:
sticktwiddlers