I'm talking about what advertisers think, my dude, not what I actually think, and it was a joke.
I'm an African American btw.
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sticktwiddlers - Xbox One Dashboard Created With Advertising In Mind
- Thread starter Freki
- Start date
I'm talking about what advertisers think, my dude, not what I actually think, and it was a joke.
I'm an African American btw.
Dastardly Jerks
Banned
Doritos and Mountain Dew are to be enjoyed by every gamer of every race, my dude.
I agree
The point of the joke was to highlight what could go wrong if someone does advertisements based on voice.
robertsan21
Member
Keep ads away from the wonderful PS4! unless its ads for games, then I would feel it would be ok.
DamnTheMan
Banned
Honestly the kinect could be the craziest advertising machine ever seen. It could collect data on your speech or movement patterns and set up some sort of mirroring system for advertising. It'd be creepy and probably super effective.
It could check your skin-tone and would be able to do advertising based on perceived race.
And most importantly it can scan your enviroment for products and advertise to you based on what you've already got sitting in your room. They'd be able to do all of this with their version of anonimity.
I'm not saying they should do this, but I'm saying Microsoft is capable of executing such a strategy if they so choose.
It could check your skin-tone and would be able to do advertising based on perceived race.
And most importantly it can scan your enviroment for products and advertise to you based on what you've already got sitting in your room. They'd be able to do all of this with their version of anonimity.
I'm not saying they should do this, but I'm saying Microsoft is capable of executing such a strategy if they so choose.
Awesome.
The Wraith
Member
On a gaming platform there should only be advertisements about games. That being said we all know MS doesn't think the XBone to be a gaming platform so expect advertisements out the ass with a bunch of miscellaneous bullshit. It's so sad to see MS go this route but its to be expected. Ill bring my money to Sony, I know they will no doubt have ads but I expect them to be more focused on games ill be interested in.
100-200 MSP just for one watch? Sounds too generous.Hey. If they want to put more ads that if you watch, you get 100-200 MSP im all for it. (Scotiabank this week in canada anyways). While it plays i just browse GAF on my cell abd then WOMP.. free cash promo code.
Keep them ads coming is what I say.
lowlylowlycook
Member
I'm surprised that this part of the article didn't cause more of a reaction. I'm also surprised that MS would even think about using Kinect and biometric data for advertising at all. Maybe this is supposed to address concerns about Kinect but it seems like it really confirms the worst fears of the people that just want to be able to unplug their Kinect.
Chuck Norris
Banned
Why would they show ads on the UI screen during an E3 presentation?
ThoughtsOfSpeaking
Banned
It would actually buss me up laughing if my girl signed into a X1 and it had adverts for Brazilian weave up on her dashboard.
dragonelite
Member
As long as i can be in my game with one button press im okey with it.
Not really bothered with recommended games list.
Would be a bit annoyed if i got stuff like burger king or MacDonald on the dash.
Luckily they havent yet on european dashboard.
Not really bothered with recommended games list.
Would be a bit annoyed if i got stuff like burger king or MacDonald on the dash.
Luckily they havent yet on european dashboard.
Robot Pants
Member
Shocking news!!
Recommendation is not an advert, it would be a game or movie that you may like. McDonald cannot be a recommendation AFAIK. Skeptisism levels are through the roof when it comes to MS. As long as Ads are non-intrusive, and get in your way I can't see a problem. Sony will do this eventually especially now that they have a paywall for multiplayer.
I dont think ad-free is ever going to be an possibility especially with the huge potential of Kinect (for targetted ads).
I noticed The Guardian picked this up and added a little bit about "nuads", seems to attracted a fair few negative comments.
http://www.guardian.co.uk/technology/gamesblog/2013/jul/05/game-links-press-start#start-of-comments
This quote from the Guardian article makes it sound intrusive to me:
" Marketing materials for advertising opportunities on Xbox tout the capacity to "transform passive TV advertising into something interactive, immersive, and actionable, redefining the relationship between consumers and brands with amazing new advertising opportunities".
http://www.guardian.co.uk/technology/gamesblog/2013/jul/05/game-links-press-start#start-of-comments
This quote from the Guardian article makes it sound intrusive to me:
" Marketing materials for advertising opportunities on Xbox tout the capacity to "transform passive TV advertising into something interactive, immersive, and actionable, redefining the relationship between consumers and brands with amazing new advertising opportunities".
Isn't there a Rabbids TV show coming out that has interactive elements if you watch it through the 180s hdmi-in? Yeah, commercials will totally do that. Coors Light commercial? Wave the frost off of your screen. Commercial for the new summer blockbuster? Raise your hand to have the 180 snap ticket ordering to the side of your screen. Dominos commercial? Whip your dick out to order a meat-lovers pizza. The possibilities are endless.
Alx
Member
Except that it's not what they're doing. The quote in the OP is quite clear that the information provided to advertisers is very limited, compared to what is available to game developers.
TouchMyBox
Member
Oh man, I would love the internet rage.
Alx
Member
We know it's limited to less than what game publishers would have (and that it's for "user protection purpose"). Since there's no reason a publisher would need to know your favorite brand of soda or the kind of magazine you're reading, you can deduce that kinect is not "watching your shit" for advertisers, and that anything that is uploaded is based on what it measures in gaming conditions : number of users, time spent interacting with it, etc.
Deus Ex Machina
Member
Does Microsoft expect you to pay for a subscription AND be bombarded with advertising?
lowlylowlycook
Member
How did "slightly more limited" turn into "very limited".
In any case if MS doesn't commit to not using any Kinect data for advertisers there are going to be a lot more people suddenly not so interested in the XBO. Especially the non-core gamers that MS seems to have in mind with all the Kinect/TV integration.
Penguins&PolarBears
Member
On what planet has this argument ever held any water? I pay over $100/mo for cable TV and I get bombarded with ads every time I turn on the TV. Verizon FiOS has even started blocking you from accessing your DVR/Guide/Menu before you view one of their ads first. I go out to see a movie and even though the ticket price keeps going up there are now TV ads before every movie, before the trailers (which are ads too). You buy a magazine subscription and yet every other page of your magazine is an ad. You pay tolls on roads and yet there are billboard ads everywhere as you drive.
The concept of paying money and then not having to see ads anymore is nice, but that's not the way it works in most industries.
The difference is that cable TV and mags have ads because the price they charge often does not cover the full cost of the service, unlike a console that has started charging for something that is already covered by the cost of the game! (very much so when the console was hosting the games on a players own system, using the players own bandwidth!) and then has the nerve to lock you out of other features that are free on everything else and then shove fucking ads all other the place!
Grimhammer
Neo Member
The thing I've always been curious about - if my dashboard is even partially annoyed by ads....what's the bandwidth my Xbone using while idle?
Seeing as this xbone is hell bent on serving me TV services I don't want and targeting ads at me.....ugh!
I've said it before - i'll repeat myself again, there are many countries who are going to req kinect be essentially collecting zero metadata. The privacy controls in France or Germany are just not going to allow Kinect to function as intended. Even here in Canada.
Irony is - if you truly want to have ads be less intrusive....you'll need to give away all permissions so ads are tailored to you.
And if anyone thinks that the NSA wouldn't get a stiffy over Kinect your not up to date on world events.
Seeing as this xbone is hell bent on serving me TV services I don't want and targeting ads at me.....ugh!
I've said it before - i'll repeat myself again, there are many countries who are going to req kinect be essentially collecting zero metadata. The privacy controls in France or Germany are just not going to allow Kinect to function as intended. Even here in Canada.
Irony is - if you truly want to have ads be less intrusive....you'll need to give away all permissions so ads are tailored to you.
And if anyone thinks that the NSA wouldn't get a stiffy over Kinect your not up to date on world events.
D'ultimate
Member
In sure it's no more than Google, Yahoo, Microsoft, and the NSA is tracking through every single thing you do on the web, cellphone, or whatever.
Grimhammer
Neo Member
So here's a thought ....if say you were PM of France and recently was publicly verified that the US spy's on your citizens (via connection to a US citizen)......you have to (as the PM did) feign outrage. I mean....every country spy's on others they feel are worth spying on I guess.
But.....now it's public and the people are not happy. How do you assuage the public? Can you impose restrictions on American companies who are known to share with the NSA?
I'm just hoping for a future where MS market dries up and we start getting true competition again in business software and OS's.
Same applies to any cell phone companies who are known to share metadata and text messages with NSA.
I know that this is impossible....I mean how are you going to stop google? Facebook would be fairly easy - ip block those asshats! Lol
But.....now it's public and the people are not happy. How do you assuage the public? Can you impose restrictions on American companies who are known to share with the NSA?
I'm just hoping for a future where MS market dries up and we start getting true competition again in business software and OS's.
Same applies to any cell phone companies who are known to share metadata and text messages with NSA.
I know that this is impossible....I mean how are you going to stop google? Facebook would be fairly easy - ip block those asshats! Lol
Deus Ex Machina
Member
Yeah, I hate when people try to give a reason from Microsoft greedy nature.
Alx
Member
They will. They already do, probably, since the current kinect is already uploading metadata.
The strong privacy laws in France or Germany are precisely focused on that : privacy. As long as the metadata are anonymous (and according to the declarations on the xbox site, most of them are), the law has no reason to oppose its collection and storage.
The strict conditions are in collection of private information : you must tell the user what kind of information is collected and linked to his ID, give him the possibility to disable that collection, accept to send him if asked a complete report of what information you already have on him, and accept to delete it at his request.
B_Boss
Member
One thing I don't understand is if you're going to charge consumers for this service, why are you then going to force advertisements on them? I think that if Sony or Microsoft offered no ads as part of the benefit for going PS+ or XBL, that'd be value that mattered to me
I mean it doesn't really impact me as long as I can ignore the ads, but I just think it's silly.
Sony offers ads via PS+?
Edit: Ah, nvm.