I think its entirely in reaction to their 2005 PS3 reveal. As the PS4 reveal was literally the exact opposite of the PS3 reveal. Sony I think has put some pretty strict rules with prerelease footage and whether or not devs can match that footage. They got really (rightfully) burned in 2005 for showing off CG trailers and claiming them to be gameplay, then burned again with the MGS4 reveal, but so far everything they have shown for PS4 has either matched or improved upon release. They started this trend with the Uncharted 2 E3 reveal, but since then have fully embraced it for PS4 marketing.
They also seem to be straying away from CG entirely. I would be hard pressed to find any CG footage in any first party advertising that wasnt obviously live action.
I think Watch_Dogs has taught pubs a valuable lesson on backlash for showing off early footage that doesnt match the final game. Its 2014 where old and new footage is easily avaiable and shown to millions of viewers. Hopefully more devs follow suit or there are going to be a lot more threads and news stories about downgradetons in the future.
They also seem to be straying away from CG entirely. I would be hard pressed to find any CG footage in any first party advertising that wasnt obviously live action.
I think Watch_Dogs has taught pubs a valuable lesson on backlash for showing off early footage that doesnt match the final game. Its 2014 where old and new footage is easily avaiable and shown to millions of viewers. Hopefully more devs follow suit or there are going to be a lot more threads and news stories about downgradetons in the future.
(Still waiting on more The Order stuff, but they certainly matched the reveal trailer with the gameplay trailer.)