• Hey, guest user. Hope you're enjoying NeoGAF! Have you considered registering for an account? Come join us and add your take to the daily discourse.

Sony admits PS4 is a tougher sell in Japan

Laconic

Banned
Wasn't there a report about Capcom being surprised at the PS4's success outside of Japan and being bummed that they didn't start many projects for it?

That might be the case for others as well but overall yeah, the console side of things isn't anywhere healthy in the region.

Though I do wonder if Japanese developers not supporting consoles much will eventually result in Japanese gamers having their tastes change and they start buying more western games.

Capcom figures if there are suckers enough overseas willing to buy a PS4 despite any issues, maybe there is a market for Resident Dude-bro 7, and DMC2?

Probably. Modern Capcom makes bad decisions. They might have even patented the process.
 
I don't necessarily agree on this perspective. It was clear that GT6 couldn't release sooner, even if it wanted to. It was either launch then, or skip the year at that point of time.

From a business perspective, one would think that a title like GT6 would be better on the PS3 at that point of time. The problem was that it was released 5 months later than it needed to.

You can't release a PS3-exclusive anchor like that right at the time that you're releasing your next-generation console. It muddles your brand and dampens GT6's sales potential.

What they should have done is prioritised PS4 development right from the beginning and released GT6 as PS4-exclusive in 2014 to sustain momentum in a 1st-party dry spell.
 

KtSlime

Member
Wasn't there a report about Capcom being surprised at the PS4's success outside of Japan and being bummed that they didn't start many projects for it?

That might be the case for others as well but overall yeah, the console side of things isn't anywhere healthy in the region.

Though I do wonder if Japanese developers not supporting consoles much will eventually result in Japanese gamers having their tastes change and they start buying more western games.

That depends on how you define gamer. Are you counting the scads of people who play games on their phones and at game centers? Or only those who play a home console in their room? If it's the later, then yeah, it's pretty much already changed, of the people I have spoken about gaming here, the ones into home consoles seem to be looking forward to the latest CoD, and Titanfall.
 
Historically, the Japanese are a very hit driven society.
They will invest in the product when there are compelling games available.

This, pretty much. That's why hardware movements are often significant during major software launches.

You can't release a PS3-exclusive anchor like that right at the time that you're releasing your next-generation console. It muddles your brand and dampens GT6's sales potential.

What they should have done is prioritised PS4 development right from the beginning and released GT6 as PS4-exclusive in 2014 to sustain momentum in a 1st-party dry spell.

Definitely true, but at that same vein, I think no one expected back when they started development for GT6 that last-gen sales was going to fall so drastically in 2013/2014.

From a business perspective, GT was a product that anyone would easily expect to sell an upward of 8 million copies during a healthy console's lifespan. PS4 was not going to deliver that volume of software sales.
 

dose

Member
"It's doing okay," was Sony Computer Entertainment boss Andrew House's assessment of the PS4's performance in Japan so far when quizzed on the subject by Eurogamer at the Develop conference in Brighton.

Understatement of the year.
Overstatement surely?
 
Wait...why doesn't SCEJA have control over Polyphony Digital? They're a Sony 1st-party studio.

Are they under some kind of contract that Polyphony Digital gets 100% independence on development decisions?
While I have no specific insight, I imagine its a lot like Horii, Dragon Quest and Square Enix. SE don't get a lot of oversight and just pay the bills because DQ is so successful.
 

OG Loc

Member
Because they have taste.

Man, what? What kind of shit is this? I'd hate for this thread to turn into a Japanese v. Western games shitfest.


That said, talk about an understatement. I know consoles are on the heavy decline in Japan but I didn't see the PS4s numbers being so abysmal. Wonder what Sony will try and do to remedy it if anything.
 
if you're a publisher that wants to reach a global market with good and immersive games then the PS4 is definitely the place to be."

Should have been bolded in the article.

This has been Japan's problem imo. When I look at my shelf, and on my devices 90% of my games are from Japan. At the same time, comparatively I admit most cannot stack up as a immersive or super compelling experience. I love games from Japan, they are the types of games I want to play but I realize that visually and gameplay wise they are almost a generation behind in some cases even on PS3.

Japan devs and publishers need to start diversifying product and taking a few risks. Playing it safe is probably why people in Japan have that "buy it later" mentality that heck even I have when it comes to buying games/consoles from Japan, there simply is not anything sticking out screaming "you need this NOW".

Well... its the same for NA/EU releases too. Nothing about the PS4 seems essential at the moment. If I did get one this year i'd most likely be buying PS3 games more.
 

Ban Puncher

Member
Idolm@ster 3

Every girl gets her own separate retail game disc release. And there are standard, limited and collectors variants of each. And 'limited edition' PS4 units, one each for every Idol too. You have to buy everything to own everything. And then roll out the DLC. 'Lewd Mode' goes on to outsell every Halo, Gears of War and Call of Duty map pack combined.

I'll be waiting for my corner office and bluetooth headset so I can make more hot business deals for Sony, Mr. House.
 
D

Deleted member 752119

Unconfirmed Member
You enter this fucking thread because...

To say that I think the PS4 will be just fine if it's a big success in the West even if it never sell gangbusters in Japan, and I'd like that as it would mean more western games and western exclusives that I dig more than most Japanese games.
 
The bolded, I find hard to believe, wouldn't higher ups at Sony be ones to decide something like this.

This is how Polyphony is structured, apparently.

7V5XoNf.jpg


Besides, if Sony really controlled every aspect of Kaz's work-life, they'll never let him go out on his pleasure-drives at the Nurb.
 
You can't release a PS3-exclusive anchor like that right at the time that you're releasing your next-generation console. It muddles your brand and dampens GT6's sales potential.

What they should have done is prioritised PS4 development right from the beginning and released GT6 as PS4-exclusive in 2014 to sustain momentum in a 1st-party dry spell.
If we're going to talk shoulda wouldas then GT5 should have released in 2008 as a barebones title with 250 premium cars, 20 premium tracks with a few more variations and GT6 should have been a more comprehensive game with loads of cars and tracks out in 2011 paving the way for GT7 in 2015 for PS4. GT as a franchise is on its knees because, again, Japanese based management fail to recognise the new way of doing business. PS2 level assets don't cut it now and yet they persist with standard cars. Its a complete joke. I'm not a Forza guy, but Kaz is pushing me in that direction by being stuck in 2004.
 

Jinko

Member
Need more JP games, too bad they have all moved to mobile now :S

This + Western Nickel & Dime Business Model are what keep me from buying one. #Japanesegamesforlife

Hmm ? Some of the biggest nickel and dime business models are Japanese games on mobile.
 
It's really saddening to see PS4 selling absolutely horribly in Japan.

And it's not looking to improve anytime soon with FFXV releasing maybe 2016.
 

muteki

Member
Need more JP games, too bad they have all moved to mobile now :S Hmm ? Some of the biggest nickel and dime business models are Japanese games on mobile.
That is mobile however. That business model, historically anyway, hasn't been as rampant on console releases.

Also part of the problem on the Japanese release side is there is still a fair amount to look forward to on the PS3.
 

Laconic

Banned
Need more JP games, too bad they have all moved to mobile now :S



Hmm ? Some of the biggest nickel and dime business models are Japanese games on mobile.

#teammobilephonegamingisnotgaming

I'd say "fight me"
utterly facetiously
, but I have my opinion, it isn't going to change, and it is both utterly impervious and indifferent to the opposing view.
 
I think a lot of the titles that most Japanese are into are still being made for PS3 which doesn't make most want to jump to the PS4 with really nothing of interest out yet for them to delve into. I think that all changes come the holiday season though.
 
Things would be easier if Sony had a japanese first party division that regularly pumped out quality content like during the PS2 era but I guess that ship has sailed. Too bad they can't build up that division like they did with naughty Dog - a relative all star team of developers.
 

Wynnebeck

Banned
Hmm ? Some of the biggest nickel and dime business models are Japanese games on mobile.

Shh! Praise Nippon! In all honesty, with as insular of a country as Japan is, it's going to take a while before they come around, just like they did for PS2 to PS3.
 

Jinko

Member
That is mobile however. That business model, historically anyway, hasn't been as rampant on console releases.

True, but I don't think it matters, publishers and developers will go where the money is at and consumers will soon follow.

Also part of the problem on the Japanese release side is there is still a fair amount to look forward to on the PS3.

Also true, what with Persona 5 coming to PS3 why would you even want a PS4 ? (I am in that same boat though, with little JP content I dont' see the value in a PS4 either)
 

Nanashrew

Banned
Should have been bolded in the article.

This has been Japan's problem imo. When I look at my shelf, and on my devices 90% of my games are from Japan. At the same time, comparatively I admit most cannot stack up as a immersive or super compelling experience. I love games from Japan, they are the types of games I want to play but I realize that visually and gameplay wise they are almost a generation behind in some cases even on PS3.

Japan devs and publishers need to start diversifying product and taking a few risks. Playing it safe is probably why people in Japan have that "buy it later" mentality that heck even I have when it comes to buying games/consoles from Japan, there simply is not anything sticking out screaming "you need this NOW".

Well... its the same for NA/EU releases too. Nothing about the PS4 seems essential at the moment. If I did get one this year i'd most likely be buying PS3 games more.

I agree. They need to work on globalization and start building some localization teams. Square Enix, seems to be relying on Nintendo to release their big handheld titles and that's not how it should work. While it is nice for a hardware company to get involved in helping to publish a game worldwide but that shouldn't be the norm for every big title these big publishers have. Namco has similar problems in having some bad translators and outsourcing translation, and Capcom is just really dropping the ball on a lot of things.

I don't mind the graphics as long as the art style is appealing. I can't see them all going the Square Enix route in being big graphical showcases to try to compete with the western industry. They'd probably die out if they did.

But I agree with diversifying. PS2/Gamecube era saw a change in the RPG genre of dropping all traditional ways and exploring new ways of playing them. They need to do this again or even go back to their roots if necessary. Diversifying their content and gameplay is something they need to do more of.
 

Shiina

Member
It can't possibly be a surprise for them. It showed all signs of selling like crap before release and that's exactly what happened.
 

OG Loc

Member
Japan makes more rpg and action games which Japanese audience likes in the west we make shooters and qte event games which don't resonate with Japan.

Because that's all western game studios make. RPGs and action games are all exclusive to Japanese game studios. What a load of utter bullshit.

Western games are just as diverse as Japanese ones. Stop the generalization shit.
 

Dragon

Banned
Khaleesi speaks the truth.
It is known.

You are not referring to her in the correct way.

Daenerys of the House Targaryen, the First of Her Name
Queen of Meereen
Queen of the Andals, the Rhoynar and the First Men (claimant)
Lady Regnant of the Seven Kingdoms (claimant)
Protector of the Realm (claimant)
Khaleesi of the Great Grass Sea
Breaker of Chains
Mother of Dragons

She's the worst character since Bella
 
Just about every console and handheld in Japan in the last generation had cratered post-launch until there were Japan-specific announcements and releases. I'm sure the PS4 is no exception.

I guess Dynasty Warriors port and obscure JRPG both release within weeks of each other in September, but there's literally nothing announced that would change this fate until maybe 2H 2015 at the earliest. Maybe TGS in September will hold some announcements.
 

Past

Member
Is it really just because of the lack of games? If you look at the PS3, it only sold about 10 million despite having a large library of Japanese games. 3DS surpassed its lifespan sales in under two years when it was still lacking in the game department at that time.
 
Well no shit. I'm baffled Sony rather release and make something like Knack than Minna no Golf. What is the whole of SCEJ doing? It's not like they are releasing a shitton of Vita games either.

There are lots of rumours circulating about Japan Studio's current projects, but it seems that they're working on at least two big projects at the moment. Rumour has it one of those is a mammoth JRPG in the style of Final Fantasy. Bear in mind that the former head of Santa Monica is leading Japan Studio now, so if anyone can whip them into shape, he can.

ddtxab3orrhbnknqnipy.jpg


This isn't going to help anything....

Oh my God... this is the first time I've seen this! Why... why? Is Frozen enormously popular there or something?!

Why do Japanese gamers not buy games from other countries?

To an extent, but understandably the most popular games over there tend to be home-grown. It's a culture thing, I guess.
 
Things would be easier if Sony had a japanese first party division that regularly pumped out quality content like during the PS2 era but I guess that ship has sailed.

You mean a ship that doesn't exist.

Ape Escape 2001
Ape Escape 2
ICO
Siren
Ape Escape : Pump & Primed
Rogue Galaxy
Shadow of the Colossus
Siren 2

8 games in 6 years is not exactly a stellar first-party output. 7 if you exclude Rogue Galaxy. (co-developed with Level 5)

Oh my God... this is the first time I've seen this! Why... why? Is Frozen enormously popular there or something?!

Ridiculously popular. Not even talking gaming-mainstream popularity, but mainstream-mainstream popular.
 

muteki

Member
This reminds me that Namco Bandai don't reveal any next-gen projects yet (not count Gundam, Dragon Ball and Idolmaster)
There was a Gundam teaser for PS4 but no title or date yet.

Because that's all western game studios make. RPGs and action games are all exclusive to Japanese game studios. What a load of utter bullshit.

Western games are just as diverse as Japanese ones. Stop the generalization shit.
It is a gigantic generalization but games that originate from Japan vs. ROW are done with different tastes in mind. There are no hard-and-fast rules based on genre but you can't say there aren't trends based on target audience. Also this:
To an extent, but understandably the most popular games over there tend to be home-grown. It's a culture thing, I guess.
 

MilesTeg

Banned
Is it really just because of the lack of games? If you look at the PS3, it only sold about 10 million despite having a large library of Japanese games. 3DS surpassed its lifespan sales in under two years when it was still lacking in the game department at that time.

PS3 was super expensive and also took forever to get content Japan was interested in. For example Final Fantasy XIII didn't come out until December 2009 in Japan.
 
Well look at Sega, which has very good reasons to play it safe. They support sony by making a ryu ga gotoku game at for Japanese launch of the ps4 but don't completely screw themselves over by making a ps3 version as well. Ps3 buyers have until late June to upgrade their ps3 version to ps4. Soon after that deadline, we start to hear about the next ryu ga gotoku. It's ps3/ps4 again. Don't remember any series having multiple titles being cross gen before. During the ps2/ps3 transition, the first ryu ga gotoku was ps3 ONLY.

If that is not telling, not sure what is.
 
Isn't the Japanese market highly irrelevant now, console wise?

Just seems like a waste of resources. I'd focus on the main two, which they're already doing great in.
 

Paracelsus

Member
Hard to do when you have near to no full exclusive killer applications tailored around Japan

But America

And no third parties made for that market either.
 

Renzoku

Banned
It might be a tougher nut to crack, but it's certainly not a mystery nut.

Dragon Quest, Monster Hunter, or any other Japanese staple would push tons of units.
 

Laconic

Banned
Isn't the Japanese market highly irrelevant now, console wise?

Just seems like a waste of resources. I'd focus on the main two, which they're already doing great in.

In this thread: the Japanese market = highly irrelevant to a Japanese game making mega-corporation, console-wise.
 
In this thread: the Japanese market = highly irrelevant to a Japanese game making mega-corporation, console-wise.
Its cute that you think SCE is any way Japanese. It has more in common with Sony's western media and smartphone divisions than any Japanese division. Management is dominated by westerners and content is primarily made in the English speaking world. Japan is as irrelevant to the future of PlayStation as consoles are to Japan. Whether or not you are ready to hear it is another matter entirely...
 

OG Loc

Member
There was a Gundam teaser for PS4 but no title or date yet.


It is a gigantic generalization but games that originate from Japan vs. ROW are done with different tastes in mind. There are no hard-and-fast rules based on genre but you can't say there aren't trends based on target audience. Also this:

I'd argue that only western AAA games usually are the slaves to the....hmm how do I say this? "Making the game more accessible and more appealing to broader audiences." But with the AAA market being such a dominant presence I suppose I'm actually agreeing with you after all. :p

Fortunately, Indie games, which don't have to have fhe "broad appeal" (read qte/other unsavory bits) are going through such a boom in the west.

Cliff notes: I, for one, welcome our new indie overlords.
 
Top Bottom