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15 years ago at GDC 2000, Bill Gates announced Xbox

The whole point of the Xbox was for Microsoft to use it as a trojan horse to get multimedia Internet content in your living room. They didn't start the whole thing just for game license revenues.

Mattrick was just following the road map implied by the Xbox project since the beginning.

His failure was actually setting the stage for its retreat back into a games console.

That failure was inevitable, given how long ago the Xbox project was started. Back with the original Xbox and the start of the 360 it seemed perhaps like an attainable goal, dominate the living room through a big black box game console, but then phones, tablets, smart tvs, and small and cheap streaming boxes emerged and that goal was suddenly far out of reach and no longer realistic.

At this point going back to just games was the only reasonable decision to make, and to try and leverage the Xbox brand name across as much of Microsoft's products and services as possible. In the next few years I think we will see Xbox cease to mean Microsoft's game console, and come to mean Microsoft gaming across all their platforms, including any future consoles.
 

SkylineRKR

Member
Sometimes I just want to rebuy one. Mainly for Gunvalkyrie, PD:Orta, NG: Black and Otogi 2. Those games won't ever be playable anywhere else I think.
 

Alx

Member
That failure was inevitable, given how long ago the Xbox project was started. Back with the original Xbox and the start of the 360 it seemed perhaps like an attainable goal, dominate the living room through a big black box game console, but then phones, tablets, smart tvs, and small and cheap streaming boxes emerged and that goal was suddenly far out of reach and no longer realistic.

At this point going back to just games was the only reasonable decision to make

If it was the only reasonable decision to make, why didn't anybody make it ? There's no such things as a console that does "just games" any more, they all include a web browser, netflix, music and video on demand and all other kinds of services.
 
Wonderful console - imported one from the States.

That controller, though.

This book is a great read.
opening-the-xbox.jpg
 
This thread coincides with the fact that tonight was 'shitty movie night' with me and my friends.

The movie was Hackers.

The scenes where they're all jizzing over Acid Burn's laptop I was like "yeah, and now our phones are better than that."

Looking at the Xbox specs reminded me of how far we've come, shit is crazy.
 

BocoDragon

or, How I Learned to Stop Worrying and Realize This Assgrab is Delicious
That failure was inevitable, given how long ago the Xbox project was started. Back with the original Xbox and the start of the 360 it seemed perhaps like an attainable goal, dominate the living room through a big black box game console, but then phones, tablets, smart tvs, and small and cheap streaming boxes emerged and that goal was suddenly far out of reach and no longer realistic.

At this point going back to just games was the only reasonable decision to make, and to try and leverage the Xbox brand name across as much of Microsoft's products and services as possible. In the next few years I think we will see Xbox cease to mean Microsoft's game console, and come to mean Microsoft gaming across all their platforms, including any future consoles.

I agree completely. The roadmap for the Xbox project did not map onto the reality of the market in the late 2000s and 2010s.

That's why I cut individuals like Don Mattrick some slack. I think old Xbox plans were entrenched into the corporate culture at Microsoft and they eventually met head on with a market reality those old plans could never anticipate... so to blame the people in charge, when things when bad, is only part of the story.
 
Sometimes I just want to rebuy one. Mainly for Gunvalkyrie, PD:Orta, NG: Black and Otogi 2. Those games won't ever be playable anywhere else I think.

I loved it mostly for:

Halo 1-2
Fable
JSRF
Ninja Gaiden
KOTOR
DOA3

And let's not forget:
AMPED!!! Best snowboarding games I ever played.
 

SparkTR

Member
That failure was inevitable, given how long ago the Xbox project was started. Back with the original Xbox and the start of the 360 it seemed perhaps like an attainable goal, dominate the living room through a big black box game console, but then phones, tablets, smart tvs, and small and cheap streaming boxes emerged and that goal was suddenly far out of reach and no longer realistic.

At this point going back to just games was the only reasonable decision to make, and to try and leverage the Xbox brand name across as much of Microsoft's products and services as possible. In the next few years I think we will see Xbox cease to mean Microsoft's game console, and come to mean Microsoft gaming across all their platforms, including any future consoles.

I can't find the link anymore, but an article from around 2001 detailed why Microsoft made the Xbox, they basically were under the impression that living room computing was going to threaten their Windows empire, when in reality it was mobile that was that threat. How they missed that is insane to me, but they're probably feeling the sting now that Apple caught that first and are having the most profitable quarters of any company in history.

The best thing they gained out of this was the brand, because they're sure as fuck aren't going to make anything worthwhile from just gaming.
 

BGBW

Maturity, bitches.
I remember playing it at a preview event in Covent Garden, London. Since I was interested in the GCN, a small discrete purple box, the in your face image they were pushing at this event was rather off putting, not to mention that controller. The Duke, more like the Puke amirite? #OfficialNintendoMagazineZinger

First game I played at the event (maybe even only) was Halo. Wasn't used to duel analogue controls since GoldenEye was the last FPS I had played so I ended up walking around with my gun pointed at the floor. So yeah, Nintendo bias mixed with an image I didn't like mixed with an awful first experience of what was dubbed the must play game of the system didn't leave a good impression.
 

Alx

Member
they basically were under the impression that living room computing was going to threaten their Windows empire, when in reality it was mobile that was that threat. How they missed that is insane to me

Not that insane actually. Imagine being in 2000 and telling people playing Counter-Strike or Quake that the future of entertainment would be playing Angry Birds or Minecraft on small phone screens or underpowered tablets...
It's easy to say it was obvious after you've witnessed the rise of smartphones and social networking, but it wasn't that obvious 15 years ago.
 

SparkTR

Member
Not that insane actually. Imagine being in 2000 and telling people playing Counter-Strike or Quake that the future of entertainment would be playing Angry Birds or Minecraft on small phone screens or underpowered tablets...
It's easy to say it was obvious after you've witnessed the rise of smartphones and social networking, but it wasn't that obvious 15 years ago.

Maybe, but their ambitions were a whole lot higher than just gaming. It wasn't a stretch to understand that people wanted to read their emails, browse the internet and listen to music on the go as opposed to just being tethered to the living room instead of the computer room.

They should have cast their net wider instead of dumping billions into the Xbox and getting meager returns even 15 years later.
 

tuna_love

Banned
I remember finding out it was a really dark green colour and not black. Never been more shocked than that particular moment in time. I think even the controller was green.
 
PS2 was just a bigger console all around... but whenever I went to frat house environment in the early 2000s with a bong on the coffee table, that crowd always preferred Xbox.

Of course as it was equipped for 4 players out of the box. I don't think I ever owned a second DS2 for my PS2 after having it since 200 and finally getting rid in 2007.
The branding style was directly responsible for that association... As was Halo. Even putting aside all the game choice motivations, bros flocked to that brand.
This is the part I don't agree with. The branding just isn't bro to me and my experience of what would now be 2000-05 bros just didn't play Xbox. Out of my year at school only 3 people including myself owned Xboxs.
I can see where you're coming from saying Xbox branding was 90s (particularly early 90s - I just mentioned that it looked like it was from a 1993 Mountain Dew commercial).
I was thinking late 90s and late 90s Sega, actually, along with The Matrix.
But no console had based their branding completely around extreeeeeeme attitude. Sega might have screamed at you in the early 90s and Nintendo might have played it loud... But the actual branding was all "classy tech". Xbox was the first to make their logo and packaging look right at home among cans of Monster, Ed Hardy T-shirts and Pimp My Ride.
Again, I'm still not seeing this side to it - but perhaps this is something to do with a difference in how it was marketed in the US and UK. It was marketed quite classy (the baby -> death ad), if not Sony-esque, and aggressively in the UK. The box art looks great (I had a black one and crystal) and Monster, Ed Hardy t-shirts etc didn't really make it "big" here until after 2007, I would say. Pimp My Ride was popular, obviously, but even then I'm talking like 2004.
I think they cultivated a fan base that grew into the typical FPS bro gamer of the late 2000s (like the kid in GTAV). Gamers in the 90s weren't like that.
Cultivated it? Probably. Aimed to grow it with the branding? Not at all. The bro-gamer demographic (what ever that even is) was just a natural expansion of gaming as already mentioned in this thread. MS just enabled that with the 360 being the 1st to have a reliable and solid online infrastructure ad also the 1st to market with it last gen.
 
Bought one on launch day and it still runs fine.

This. There are several OG xboxes still in use by various members of my family that have been in their household since the day it launched nearly 15 years ago. Sure wish the newer consoles were that reliable. I seriously don't think the XB1/PS4 will be, and I know from personal experience the 360 and PS3 weren't.

It's not like they're THAT advanced over the OG xbox either. It had a hard drive and similar components, just less powerful ones in smaller amounts. Why then is it so reliable whereas these ones aren't? Disgraceful. I'd gladly pay another $100-200 when newer consoles come out if they came with a 10-year guarantee.
 

bad guy

as bad as Danny Zuko in gym knickers
Funny how the original "duke" controller looks alot like the Dreamcast controller.
 

Alx

Member
Maybe, but their ambitions were a whole lot higher than just gaming. It wasn't a stretch to understand that people wanted to read their emails, browse the internet and listen to music on the go as opposed to just being tethered to the living room instead of the computer room.

They should have cast their net wider instead of dumping billions into the Xbox and getting meager returns even 15 years later.

They did. They also spent billions on things like tablet PCs, Zune, smartphones or Courier. Not all of them were a success and many mistakes were made, but you can't accuse them of betting on a single horse. Only it's the Xbox horse that was the more successful.
 
They did. They also spent billions on things like tablet PCs, Zune, smartphones or Courier. Not all of them were a success and many mistakes were made, but you can't accuse them of betting on a single horse. Only it's the Xbox horse that was the more successful.

Courier looked amazing. I'm not sure it would have been a success, ultimately, given the rise of tablets and phones - but the concept videos were incredible.

Zune I never owned, but those who did said it was great - it was just too late to market.

Surface Pro 3, now you're talking :)
 

Prine

Banned
Amazing console, made a major change to console online gaming, and the idea of an eco system launching your games rather than games being your sole way to interact with your system.

HDD, broadband only, OS management of music waaay ahead of its time.Both Xbox and 360 were great contributions to gaming.
 

Alx

Member
Courier looked amazing. I'm not sure it would have been a success, ultimately, given the rise of tablets and phones - but the concept videos were incredible.

I liked the design too, but it would have failed. It was designed as a peripheral communicating with your computer, not a standalone product. From what I remember reading, Bill Gates killed the project when he learnt you couldn't read your e-mail on that thing. Definitely flawed concept.

Surface Pro 3, now you're talking :)

As a matter of fact when mentioning tablet PCs I was mentioning those huge PCs with stylus and touch interface they started producing around 2000. Those were clearly for the professional market and had good ideas (strap, protections, handwriting support) but it didn't take off. I think the UI wasn't that great anyway.
The iPad succeeded instead with much more limited performances, but now that tablets can be powerful enough the original concept is coming back, with devices like Surface Pro.
 

Eggbok

Member

I remember playing this game for the first time and being blown away by how realistic I thought the water looked.
There are quite a few games on Xbox that have really amazing water graphics. It's such an amazing piece of hardware.
 

Majanew

Banned
While the Xbox was a cool system, it always bothered me Microsoft never pushed for 1st party on it.

Even I knew back then the console was a Halo box. Luckily, there were third party exclusives to fill in the gaps but I think that strategy has worn thin.
Fast forward today, almost all third parties have gone multiplat now.

MS pushed for a lot of exclusives that they published in the 4 years of Xbox's life. And they had a first-party NFL game, man.


15 years ago I was 15 years younger than I am now, it boggles the mind!

I was about to turn 20 when Xbox was announced. :O
 

RAIDEN1

Member
Despite being a "beast" of a machine in terms of capability, even Microsoft's billions of dollars could not knock off the technically inferior PS2 off it's perch!
 

Majanew

Banned
That makes more sense!
But why does the OP article say 140 gflop processor?

Probably the same reason PS3's GPU was said to be 1.8 TFLOPS: Nvidia.


PS2 was my console of choice during the 6th gen but the Xbox brand has caused console gaming to change in many ways.

Heck, I would go as far as saying that this current gen of gaming would be VERY different if the Xbox brand didn't exist. All three current gen systems (Xbox One obviously) would be different if it weren't for the online features that the Xbox brand made standard.

Agreed.
 

Bgamer90

Banned
PS2 was my console of choice during the 6th gen but the Xbox brand has caused console gaming to change in many ways.

Heck, I would go as far as saying that this current gen of gaming would be VERY different if the Xbox brand didn't exist. Present day console gaming wouldn't have so many online features -- many of which were made standard due to the Xbox brand.
 
I still have love for that big ass controller. And my Crystal Xbox is still one of the greatest and most awesome consoles I own!

k4QIxby.png

Brofist. Still have my Crystal Xbox as well. See through consoles and handhelds are sexy as. Shame no one makes them limited edition like that anymore, its usually white...
 

ShamePain

Banned
Easily the coolest prototype console ever.

It's funny, I'm a huge Nintendo fan at heart, and I like both the PlayStation 3 and PS4 better than their direct competition. I'm an OSX guy. I have an iPhone.

But the more and more I think about it, I really do think the original Xbox may just be my favorite console of all time.

Built-in highspeed internet
Built-in hard drive
720p and 1080i games in 2001/2002

You know what's even more amazing? 720p games in 2015.
 

dwells

Member
Great console and one of the most fun systems to hack. Lots of different vectors for getting into the system and modding it once you were there:

  • MechAssault/Splinteer Cell game save buffer overflow
  • Hard drive IDE unlock hot swap
  • Various mod chips
  • TSOP flashing (with bonus bank toggling feature to switch between modded OS and stock!)
  • Font and audio exploits

Plus there was a huge homebrew scene as well. Xbox Linux, various homebrew apps, custom game content, and XBMC (which has now become a widely used media center solution).
 
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