ElectricBlanketFire
Member
First of all, how far did your eyes just roll out of your heads reading that tweet?
From the New York Times:
Marketing at work. Successfully, I might add. Personally, seems kind of dangerous, especially considering:
Now grab a G Fuel and pound some n00bs (that's gamer talk for bad at video games people)
From the New York Times:
New York Times said:G Fuel and a competitor called GungHo are a new incarnation of energy drink, growing in popularity while the energy drink industry as a whole has been under scrutiny because of deaths and hospitalizations linked to consumption of caffeine- and sugar-laden beverages. Traditional energy drink makers have also been playing to the growing gamer culture in some labels — Mountain Dew Game Fuel (with extra doses of caffeine) and Nintendo Powerup Energy Drink. The Facebook page for Monster Energy Gaming declares: “Next time you are looking for some gaming fuel, grab a Monster Energy and Unleash the Beast on some noobs!”
The newer gamer drinks are sugar-free and vitamin-infused, but they often contain caffeine that rivals or exceeds that of some other well-known products, according to Caffeine Informer, a website that provides scientific and consumer information on caffeine levels in food and drink.
One maker promises a drink to enhance “brain energy,” while another calls it his “natural Adderall.”
In Melbourne, Australia, Finlay Sturzaker spent 100 Australian dollars to order several tubs of a powdered G Fuel drink, only to have his father confiscate it, he said. Finlay, 14, said he found out about the drink on YouTube through the FaZe Call of Duty clan in the commercials. They’re his favorite YouTubers, he said.
“It makes me more focused while playing Call of Duty and I definitely see improvement, and it gives me very natural energy,” he said.
Ethan Yorke, a high school junior in Lancaster, Calif., said drinking G Fuel helped him improve his home run average significantly on an MLB baseball video game he plays (though he lamented that the drink is too expensive for him to consume regularly).
“It really feels like you have genuine energy, like you’ve just had a 30-minute-to-an-hour nap,” he said. “And you just have pure energy.”
Marketing at work. Successfully, I might add. Personally, seems kind of dangerous, especially considering:
New York Times said:But caffeine and other stimulants remain central ingredients. G Fuel’s caffeine content, 150 milligrams per 12 fluid ounces, is higher than many of the Monster and Red Bull drinks, according to Caffeine Informer. GungHo does not disclose its caffeine content, according to Danny Mason, the company’s chief executive.
Now grab a G Fuel and pound some n00bs (that's gamer talk for bad at video games people)