Not one to let Amazon steal the sales spotlight, Walmart will launch a rival sale Wednesday to Amazon's recently announced Prime Day, including more than 2,000 online exclusive "rollbacks," Walmart's word for discounts.
The lower prices on items in categories including electronics, home, baby and toys will last 90 days, the typical time period for rollbacks, which Walmart usually has hundreds of at any given time throughout the year. Starting Monday, Walmart is also reducing the minimum order for free shipping from $50 to $35 for at least 30 days.
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In addition to the rollbacks and lower free shipping minimum, Walmart also promises "some special atomic deals," with more details to come later.