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[Captain Zyrain]

"I did buy Minecraft to create a new genre of gaming for mixed reality. We bought Minecraft for many reasons: because it's the number one PC app; it's the number one console app; it's the number one paid mobile app on iOS and Android. I wanted a hit game even for the new medium of mixed reality. And we will have that. Gaming will always be a scenario and there will be other entertainment broadly. But, with the V.1 of HoloLens, I want us to push a lot more of the enterprise usage."

"In general Microsoft's approach will be always this dual-use focus, or this multi-focus. What we can uniquely do is bridge consumer to enterprise. That's in our DNA. That's why it's even in our mission statement of empowering people and organizations. I want every technology of ours to seek that out. In the HoloLens case, when I look at the interest, it's amazing how many are in hospitals, healthcare, retail. That's where I'm seeing the interest and we'll definitely go after it.".

ZDNet

Not surprising to me given that most of the videos and marketing (outside Minecraft and that Halo 5 thing) we've seen has been enterprise related.

Also probably lends itself to the limits of the current HoloLens to play games, but it still seems like it'd be useful for other uses. I still want one to show me how to do stuff (like setting the time on my VCR..).

 

[neogaffer1]

I don't think anybody really expected Version 1 to be a consumer device after what we saw with the FoV. I mean, a huge part of it is that they're trying to make it so that it's completely untethered in every way. There's no way you can do gaming with hardware that has to fit in a band on your head. Maybe some Minecraft, but that's about it.

 

[Jomjom]

Makes sense. V1 would be horrible for gaming. Don't want to introduce that to gamers and make a bad first impression.

 

[PWNGEoftheGODS]

Of course it is. There won't be a gaming focused HoloLens for a long time.

 

[jax]

I'm glad they're admitting it, but after trying hololens I'll probably still buy a gen 1. It's that exciting of a product.

 

[Ninja Scooter]

Good thing they aren't showing it at E3 or anything

 

[Angelus Errare]

Good thing they aren't showing it at E3 or anything

lol word.

 

[Hip Hop]

That's fine, the tech still has to grow.

I'm more excited for this than VR, and imo has more potential than VR for gaming. I hope it doesn't become another thing MSoft abandons.

 

[DieH@rd]

Price is [gonna be] too damn high

 

[Circinus]

HoloLens would be great for sports and real life games (laser-tagging, paintball) I think.

But yeah, what he's saying makes sense. Price is probably not going to be suited for mass-market mainstream consumers at all.

 

[CoG]

Translation: Price is at least $2k

 

[Rymuth]

Good thing they aren't showing it at E3 or anything

lol

 

[Mushroomer25]

Shouldn't be surprising to anyone. Their E3 presentation was more about tech demonstration than retail gaming experiences.

 

[Bsigg12]

Price is [gonna be] too damn high

It'll be priced around high end ultrabooks nmore than likely.

 

[BlackBuzzard]

Good thing they aren't showing it at E3 or anything

Hehe.

 

[SliceSabre]

This honestly doesn't surprise me considering the kind of company Microsoft is.

 

[Cidd]

Good thing they aren't showing it at E3 or anything

Yeah, what was the point of that then?

 

[Ferrio]

Ya, I figured this was always aimed at windows 10 sort of integration more than gaming.

 

[Hip Hop]

yeah, what was the point of that then?

To show what it may be able to do one day?

 

[Impeccable]

Yeah, what was the point of that then?

It's a theme... a constant at E3.

Show what will never be or might one day be to create an illusion of what IS.

 

[SEGAvangelist]

Yeah, what was the point of that then?

To show off how they plan to use their new and exciting tech for gaming in the future.

 

[Trogdor1123]

To show what it may be able to do one day?

especially the one day part as it totally doesnt do what they showed lol

 

[PlumCantaloupe]

Not surprising but disappointing for us tinkerers.

Translation: Price is at least $2k

This is targeted at enterprise. Expect at least $10k per device.

 

[TheSlySoul]

VR/AR I feel will be like tablets: sure it will have gaming, but the focus really is other apps.

 

[StrangeTaco]

VR/AR I feel will be like tablets: sure it will have gaming, but the focus really is other apps.

Oh definitely, the potential uses of AR (and to a lesser extent VR) in the corporate world are huge.

 

[ps3ud0]

Yeah, what was the point of that then?

Misdirection

ps3ud0 8)

 

[CoG]

This is targeted at enterprise. Expect at least $10k per device.

So it's Surface all over again (the big ass table, not the tablet). Which means a more competent company will swoop in and figure out how to exploit the technology for mass appeal and Microsoft will play catch up with the tech they pioneered. Just like tablets, multitouch, smartphones, etc.

 

[Trup1aya]

Makes perfect sense...

The idea of Hololens gaming sounds promising... But V1 isn't ready for that just yet...

 

[Journey]

Makes sense. V1 would be horrible for gaming.

+1

Let them beta test

 

[Crayon]

What exactly make hololens so useful for business again? :/ My imagination is failing me.

 

[Leafhopper]

I hope no one is actually surprised by this.

Good thing they aren't showing it at E3 or anything

Y-yeah.

Spoiler

I actually forgot this was at E3, lol.

 

[Helznicht]

No shit. I always said showing this at E3 was a horrible decision. Guess they had to have something VR/AR to be all "me too".

 

[Reversed]

Can't think about how VR benefits the enterprise aside from enriched visuals for the top administration and 3D models for manufacturing.

I think ofimatics will stay the same, though.

 

[Z3M0G]

Good. I'm glad someone will start by focusing on the non-gaming uses of AR/VR.

 

[mattp]

of course it is
its so weird how they've been showing this off at gaming conferences
its obvious the only reason they're doing it is so they don't look like they're missing the boat on "vr" stuff


edit: the company i work for develops all kinds of industrial and technical training curriculum and hardware. they're already looking into using hololens type stuff for it.

 

[SerTapTap]

Good thing they aren't showing it at E3 or anything

Seriously, they've got some mixed-messages issues going on with this thing. 90% of the material seems to be clearly not-gaming focused, then they drag it up on stage at E3. Actual applications seem conceptual or enterprise/engineering focused, yet their promo videos try and make it look ready for prime time.

But if they're willing to go ahead and say "yeah it's targeted at enterprise" I'm going to assume this is pretty pricey (well over $1000) and legitimately not something standard or even enthusiast consumers are going to be going after in large numbers. But at the same time it seems like they want to get as much press as they can by showing it at more consumer focused events.

So it's Surface all over again (the big ass table, not the tablet). Which means a more competent company will swoop in and figure out how to exploit the technology for mass appeal and Microsoft will play catch up with the tech they pioneered. Just like tablets, multitouch, smartphones, etc.

Man the original surface idea was so cool, it's a real shame how insanely impractical it was.

 

[Berordn]

So what are the enterprise applications for hololens, anyway? All of the demos I've seen have seemed very consumer oriented.

 

[Pie and Beans]

Its going to be like some $999+ product that isn't ready for any sort of mass production but theyre pretending otherwise so they dont look like theyve been caught with their VR pants down again like with smartphones.

Plop loads of marketing into it so it makes the world think its a big deal like a magicians slight of hand, just like what they pulled at E3, jobs a goodun. Why bother actually entering that market from the start when you can just pay to present an alternate retelling of events that said you did when you actually didnt!

 

[Rockstar Beaver]

Good thing they aren't showing it at E3 or anything

 

[Caipirinha]

So basically it is the Minesweeper for HoloLens?

Microsoft is heavily reorientating itself around enterprise, this shouldn't be a surprise.

 

[Stacey]

Had to have a counter to VR....

*shows tech not for gaming showing minecraft*

fuck me microsoft, you will never learn will you?

 

[Guevara]

"And we will have that. Gaming will always be a scenario and there will be other entertainment broadly. But, with the V.1 of HoloLens, I want us to push a lot more of the enterprise usage."​

Microsoft these days: gaming sort of... but really enterprise.

 

[Captain Zyrain]

So what are the enterprise applications for hololens, anyway? All of the demos I've seen have seemed very consumer oriented.

Biggest one I've seen is medical field related stuff.

Or space, space is cool too.

Microsoft these days: gaming sort of... but really enterprise.

These days? Uhh.. they're a giant company.. and have been for a while. LOL

 

[Caipirinha]

So what are the enterprise applications for hololens, anyway? All of the demos I've seen have seemed very consumer oriented.

Google has put Glass on the back burner and Apple took one look at AR and said no thanks.

Frankly when those two decide an idea isn't viable then I would believe them before I believed Microsoft, a company with a track record in hardware that speaks for itself.

But they have it now, and their focus is enterprise now that Nadella is in charge, so whatever it can do in business, that's where the focus will be. It's obviously interesting tech but as a consumer product it doesn't really seem to fit anywhere.

 

[Crayon]

Biggest one I've seen is medical field related stuff.

Or space, space is cool too.

What do they do with it tho? Do you have a link to any of these demonstrations I can check out?

 

[Captain Zyrain]

What do they do with it tho? Do you have a link to any of these demonstrations I can check out?

This is the most recent I think:

Microsoft HoloLens: Partner Spotlight with Case Western Reserve University

 

[Sokka]

What do they do with it tho? Do you have a link to any of these demonstrations I can check out?

Here is a Youtube video showing what it could look like for medical related stuff.

https://www.youtube.com/watch?v=SKpKlh1-en0

EDIT: Got beaten by the poster above in linking the same link.

 

[BlastProcessing]

It'll be priced around high end ultrabooks nmore than likely.

Add a zero to the end of that estimation, I reckon.

 

[The 8-Bit Raider]

This may be a little off topic but I wonder what the Xbox division is going to do if VR or more specifically Sony's Morpheus has a successful realese next year.

I understand that the Xbox One will implement the Oculus to a limited degree but I definitely don't believe it will compete with Morpheus' dedicated implementation on the PS4. It just seems that they are going to miss out on a potentially lucrative market.

A penny for your thoughts...

 

[Bsigg12]

"And we will have that. Gaming will always be a scenario and there will be other entertainment broadly. But, with the V.1 of HoloLens, I want us to push a lot more of the enterprise usage."​

Microsoft these days: gaming sort of... but really enterprise.

What do you mean "these days"? They have and will always be enterprise first. Nadella knows where his bread is buttered.