Bungie board meeting:
P1: "So guys, we need to find a publishing partner who can help us execute our vision. Any prospects?"
P2: "Well, there's this company that has a buttload of money and who said they would be willing to work with us."
P1: "Great! What are some of their strengths?"
P2: "Well, it appears that they like to single-handedly run franchises into the ground by milking them via yearly installments."
P1: "Sounds promising."
P2: "Oh and they prefer grinding game design that keeps players hooked so that they want to regularly buy DLC that basically makes all their previous work irrelevant, but they're willing to tolerate it because a carrot on a stick gets dangled in front of them again with the promise of grinding for new gear."
P1: "We could do that. Speaking of game design, what is their relationship with developers like?"
P2: "Says here that their contracts allow financial officers who know nothing about the games themselves, who don't care about artistic integrity, and who don't play video games with any regularity, to have ultimate creative control over the game."
P1: "Perfect! It's settled, then. Everyone in favor?"
Everyone in room: "Aye!"
P1: "Activision it is! Take that, evil Microsoft overlords!"