I think the problem is the different expectations that certain tones set for a piece of media.
With something that's a piece of pulpy action entertainment, I don't think most people are expecting the most well-written drama or unique plotlines. I think what most people are looking for is something that has an energy to it, which is usually sustained by quippy, "fun" characters. That's kind of the Marvel/Uncharted 1-3 side of media. Your piece of media embraces the general ridiculousness of superheroes, or treasure hunting or globe-trotting and just goes for a kind of "fun" angle with a few "human elements" sprinkled in.
On the other hand once you start to take yourself seriously, whether fair to not, I think that expectations grow. This gets you more to a DC/Tomb Raider 2013 issue of characterization. You're taking this really fantastic concepts, say superheroes or some kind of Japanese mysticism/ritualism, and you want an audience to take it seriously? That's asking a lot, and it needs to be anchored by even better narrative writing to earn that belief. Tomb Raider in particular did very little to earn my interest in Lara, in the characters around her, or in the world they created. It's almost tirelessly dark and brooding, but without any substantial character drama or charisma to carry you through the darkness.