I thought this was an interesting article about the really intense backlash to Mass Effect Andromeda we've been seeing.
https://waypoint.vice.com/en_us/article/everyone-seems-ready-to-rip-mass-effect-andromeda-to-shreds
https://waypoint.vice.com/en_us/article/everyone-seems-ready-to-rip-mass-effect-andromeda-to-shreds
Much like Mass Effect's own Reapers, there's an observable cycle to how this tends to play outa snowballing effect. When one person finds a glitch or quirk, people look for others, and as those get shared more widely, it creates the perception that it's all anyone is talking about. Most likely, it's a combination of factors that came together at once, fueled by the class clown nature of social media, in which the thirst for retweets fuels people to try and one up one another. If someone else can get thousands of shares by uploading a GIF that shows the game in a bad light, maybe you can add cheeky music to it and get even more attention.