• Hey, guest user. Hope you're enjoying NeoGAF! Have you considered registering for an account? Come join us and add your take to the daily discourse.

Ubisoft's New Logo, symbolizes focus on live/digital games

C

cakefoo

Member
What's so bad about it? Quick mockups:

okcSfxm.jpg


There's always resistance to a new logo because it's not yet burned into your subconscious, so I'm not exactly surprised.

But overreact much? "hur hur, it looks like a toilet flushing." So does their old logo, so does that alternative user-created logo everyone's praising.
 
jts

jts

...hate me...
cakefoo said:
What's so bad about it? Quick mockups:

okcSfxm.jpg


There's always resistance to a new logo because it's not yet burned into your subconscious, so I'm not exactly surprised.

But overreact much? "hur hur, it looks like a toilet flushing." So does their old logo, so does that alternative user-created logo everyone's praising.
Click to expand...

Logo threads are often a pain to read, from the "people got paid to that" (somehow it's shocking that people get paid to do their job) to the fact that only old logos or in-your-face-double-entendre logos are good.

Even the current Netflix logo, which is clean and strong as fuck, and miles ahead of the old outdated crap, got roasted to hell here lol.
 
H

Hamster Plugin

Member
jts said:
Even the current Netflix logo, which is clean and strong as fuck, and miles ahead of the old outdated crap, got roasted to hell here lol.
Click to expand...

The old Netflix logo makes me think of movies. The new one is just shit. It's been a while since the change and it still sucks.
 
C

Cipher Peon

Banned
Easily my favorite logo of the four. In fact, they've gotten better with each iteration. The worst thing I can say is that it's a shade too similar to the previous one, but it's still great ^^

On the flip side, I loathe their original logo. So tacky, yech
 
V

veloxStrix

Banned
I can't understand what the designer could possibly be thinking leaving the ends of the spiral flat like that. Usually I can come up with some rational that the designer was following, but with this I've got no clue. I guess so they could make the disconnected O in the logotype? Wow. Impressive. (Honestly I'm sure they put a ton of thought into this and that might bother me more)

The design industry continues to baffle me. Glad I escaped somehow.

It doesn't look awful though. Wonder how it moves.

Edit: After looking at it for a long time, I don't actually mind it. I think the contrast of the flat edges at the ends of the spiral is pretty visually appealing. Certainly more interesting than an enclosed circle.
 
Caayn

Caayn

Member
cakefoo said:
What's so bad about it? Quick mockups:

okcSfxm.jpg


There's always resistance to a new logo because it's not yet burned into your subconscious, so I'm not exactly surprised.

But overreact much? "hur hur, it looks like a toilet flushing." So does their old logo, so does that alternative user-created logo everyone's praising.
Click to expand...
When put on the box it looks pretty good, with the exception of the AC box.

Hope that they'll do different themed versions of the logo for games.
 
A

Alienfan

Member
cakefoo said:
There's always resistance to a new logo because it's not yet burned into your subconscious, so I'm not exactly surprised.

But overreact much? "hur hur, it looks like a toilet flushing." So does their old logo, so does that alternative user-created logo everyone's praising.
Click to expand...

Agreed. It looks fine, it's not amazing, the misaligned parts of the logo are a little weird. But it's 10 times better than this monstrosity with a shitload of gradients and early 2000s drop shadows:

ubisoftlogoFONT.png
Click to expand...

It's an improvement.
 
Y

yophlow

Banned
Everyone saying "They should keep the 86 logo!" clearly don't know anything about branding and logo design. It's a neat piece of art that triggers your "lol 80s" sensibilities, it's a terrible choice to use for your company identity.
 
S

Sande

Member
The old logo with some modernization would have been great. Now they went flat for the sake of flat and lost all identity and uniqueness in the process.
 
K

Korigama

Member
Hm, as boringly minimalist as nearly every corporate logo update these days. Found just how quintessentially '80s their first one was amusing, though.

EDIT: I rather wish I didn't read their silly explanation of the thinking behind it.
 
A

astroturfing

Member
i agree the new logo absolutely screams grain de folie as opposed to the very pedestrian previous logo that to me quite frankly had a certain whiff of de facto bon appetit raison déitre to it.
 
O

OléGunner

Member
It's a pretty bland logo change. Matter of fact it doesn't even comunicate the shit they had in the press release.
And I agree with a poster earlier who said their description is a bit pretentious.

Of recent logo changes I love the way Sony Santa Monica did theirs.

From this:
latest


To this:

timthumb.php


sonysantamonicalogo2.jpg
 
T

The_Lump

Banned
I'm sure it's already been pointed out but the squared cap on the centre of the spiral and on the 'O' in Ubisoft just makes me think of Screen Tearing.

Which is apt.
 
A

Adam_Roman

Member
This made me wanna do my own mockups of a "simplified" Ubisoft logo. The last 2 are my favorites. They're nothing amazing but I feel like they're better than the weird thing they've got now.

HrlfYJ5.png
 
R

_Rob_

Member
Adam_Roman said:
This made me wanna do my own mockups of a "simplified" Ubisoft logo. The last 2 are my favorites. They're nothing amazing but I feel like they're better than the weird thing they've got now.
Click to expand...

I'd go "inverted regular", I like it, clean and simple.
 
Z

zoukka

Member
All these wannabe graphic designers always crack me up. These threads are gold mines of comedy for people working in the industry.
 
A

Auctopus

Member
I like the font choice. Especially the disjointed O.

zoukka said:
All these wannabe graphic designers always crack me up. These threads are gold mines of comedy for people working in the industry.
Click to expand...

I'd love to see this thread if it was FROM Software's new logo.

"Genius, as always
"Superb"
"The lore implications!"
"Is that Anor Londo?!"
 
P

pinkurocket

Member
As unfinished as the logo looks at first sight, I do appreciate that at least the beginning and end of the swirl line up if you were to draw a line across them. And it's at the same angle as the 'o' in 'ubisoft.'

Also my eyes caught the negative spaces between the lines and actually that's a neat icon. Kinda looks like an eye, I like it a lot actually.
It also looks like Sonic about to boost away but yeah.

6jnlc2Y.jpg
 
F

FunkyDealer

Banned
Jason Frost said:
What the hell, I'm pretty I have seen these before!

Have you posted these on NeoGAF before?
Click to expand...

Nah, I made them yesterday. It was a fairly basic tweak though, so I wouldn't be surprised if someone else have had the same idea.

I'm seeing now there's several people who have done something along the same lines.
 
C

cakefoo

Member
It's funny how you could take reactions from the 2003 logo reveal and just substitute them in for today's logo responses.

"it looked like a toilet and they said the symbol represents where they want to go"
"The new one is too generic and fugly"
"Ubisoft has gone for a new exploding sphincter motif."
 
M

Mista Koo

Member
I think they should either go bolder with the "appendices" or just remove them. They look awkward when half done and don't work in smaller sizes.

Quick and dirty:
GV0146bl.png


hotcyder said:
dunno why they don't go back to the old logo and just update it a bit

Yg5r4OA.png


Drop the "soft" to show they're moving into other services then just games.
Click to expand...
Doesn't suit their brand. Its playfulness would clash with their brand of sterile self-serious murder simulators.

Speaking of which, I didn't know that the Trials Blood Dragon logo was a genuine 80s one!
 
llien

llien

Member
So different styling of 2003 version (which I think was way better than older "basically type ubisoft" ones)

It could have been "flattened" a tad better, I think, but other than that, no problemo.
 
H

horkrux

Member
Gotta love those 'you just don't like it because it's new' responses. Yeah, because there are totally no new logos I've liked more than the previous ones.. oh wait, there are

Adam_Roman said:
This made me wanna do my own mockups of a "simplified" Ubisoft logo. The last 2 are my favorites. They're nothing amazing but I feel like they're better than the weird thing they've got now.

HrlfYJ5.png
Click to expand...


Teaser-kinetische-Illusion.jpg
Click to expand...
 
A

aieeeee

Member
Marcel said:
Hotline Miami kicked it off in 2012 so maybe it's time for you to go back to bed.
Click to expand...

Hotline Miami is awesome. A logo from the 80's was awesome in the 80's but it's just too fucking 80's for now.

Like this thing. What next, this changed to 4K bluray?

b4002e8e79ee656291ad8df26e0a2d28.jpg



Speaking of Hotline Miami, what ever happened to the level creator they promised us in Hotline Miami 2?
 
You must log in or register to reply here.

Similar threads

Ubisoft is on the NFT sauce again: A new partnership with Web3 platform Immutable aims to create 'a fresh new experience that players will love'
News Drama Game Dev
24
2K
Pelta88 replied
[Insider Gaming] Inside Ubisoft – From Low Morale To Internal Tensions
Game Dev
26
2K
BacklashWave534 replied
Hellgate: Redemption announced for console, PC – new game in Hellgate: London franchise by original creator built on Unreal Engine 5
News
37
2K
SmokedMeat replied
  • Locked
Former Star Wars Jedi: Survivor Director, Stig Asmussen, Forms New Studio, Giant Skull, To Create Action-Adventure Game In Unreal Engine 5
News Game Dev
1
403
Thick Thighs Save Lives replied
A24 are partnering with Kojima Productions to produce the upcoming Death Stranding live-action feature film adaptation
News 2
66
3K
Arachnid replied
Top Bottom