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In hindsight, did Nintendo make the right decision with ONLY Zelda at E3 2016?

Hylian7

Member
You may all remember one year ago, when Nintendo's E3 plans for 2016 were to have (for the most part) one game, and one game only: Zelda, the one that we would come to know as Breath of the Wild. This decision was obviously met with heavy criticism from GAF and many communities across the internet. It's extremely interesting to go back and look at the thread where that was announced last year: http://www.neogaf.com/forum/showthread.php?t=1215125

This was particularly crazy for a few reasons:

1. Nintendo did not show the NX (what we would come to know as the Switch) at E3 2016, and the Wii U was on it's last legs, and Zelda was those last legs. Even then Zelda was barely it's last legs as I would imagine the Switch release had more popularity.

2. Only one game (even though that wasn't completely true), but the E3 focus was 90% on that one game.

As time went on between the announcement and actual unveiling of the game, it became more apparent that Nintendo was extremely confident in Zelda to have that be their only game. Technically BotW wasn't the only game there: There were appearances by 3DS games such as Rhythm Heaven Megamix (which got a surprise digital release during E3), Ever Oasis, and of course Pokemon Sun and Moon. The focus was mostly on Zelda though.

Understandably, most thought Nintendo was crazy. Wii U was a flop, Zelda was it's only game on the horizon (other than the imminently releasing Tokyo Mirage Sessions #FE, which didn't do particularly well sales wise), and on top of that it was already confirmed to be an NX (Switch) game at that point.

What was shown was incredible, and at least for me personally, far above and beyond what I had hoped it would be. In my opinion, Nintendo made the right call on that. The demo had the entire Great Plateau to explore, that was still only a fraction of the entire game. Watching the Treehouse stream and see all the "Holy shit that works!" moments was incredible. Many gifs/webms were made out of footage from the stream. One in particular sticks out in my mind:

Tz7XxqU.mp4


Using the grass the Guardian lit on fire, jumping off the horse, and using the glider to ride the updraft and shoot an arrow into it's eye. It was truly impressive to see stuff like this just work, and to this day people are STILL discovering stuff that works in the full game.

The full game ended up going beyond the hype for me as well, and 3 months later I still attest that it's my favorite game of all time. I realize not everyone likes it as much as I did, but I think most if not all can agree it was a very good game, even if it's not your favorite game or even favorite Zelda game.

This year Nintendo isn't going 100% with the same strategy, but definitely close to it. The presentation will be 30 minutes, and there will be other games there, but it does seem like the focus on Mario. I expect Mario will be great, but I don't know if it will quite hit that "wow" factor that Breath of the Wild hit. I am definitely excited for it though.

What do you think? Did Nintendo make the right decision last year with showing (for the most part) only one game?
 

GrizzNKev

Banned
I do think so. The game was big enough to carry Nintendo through E3, and it was also big enough to carry the Switch launch. It was also apparently good enough.
 

GulAtiCa

Member
Yes, given how the reactions were over the top positive and how wow Switch / Zelda did at launch, I believe it paid off for them.
 
Given their situation? Yes. It was a good decision. But overall? I don't think they should repeat that strategy anytime soon.
 

NotLiquid

Member
Yep. Better that then fall into the same trap of E3 2015.

At the time I have to imagine most people felt Nintendo were in a desperate situation with the Wii U winding down and the lack of Switch to cover things but I have to imagine no one expected the Switch to blow up without E3 or a major conference reveal. That October reveal totally reshaped expectations of console reveals. Nintendo played their cards well and close to their hand that year.
 
They delayed the Switch/NX and they basically had like a handful of 3DS games to announce and that was it.
Saying "don't expect any new announcements" is also a good way to temper expectations.
Not sure if "In hindsight" is needed since it was a big success for them right away
 

jman2050

Member
It was less the "right" decision and more the "only" decision.

It definitely worked out for them in hindsight though, that's easy to see.
 

Hindl

Member
Yes. But it was something only they could do, and ONLY with Zelda. Specifically that Zelda. Skyward Sword, WW, or TP wouldn't have gotten this same praise. Likewise, they couldn't do this with Mario Odyssey
 

chrono01

Member
Not for me, it wasn't. I was already sold on Zelda at that point, so I wanted to see as little of it as possible. This meant me skipping a majority of their E3 2016 broadcasts. :/

As for everyone else, though? Probably, it was great exposure which showcased how massive the world was.
 
Not for me, it wasn't. I was already sold on Zelda at that point, so I wanted to see as little of it as possible. This meant me skipping a majority of their E3 2016 broadcasts. :/

As for everyone else, though? Probably, it was great exposure which showcased how massive the world was.
I know I was going to get the new Zelda anyways, but it was basically the game's reveal since there was no game beforehand.
 

Man God

Non-Canon Member
Yes I think showing the greatest game of all time was a good move.


The only other game they showcased day one was Pokémon Sun and Moon, which also exceeded expectations.
 

Neiteio

Member
Zelda won Game of the Show from like a bazillion outlets (also GAF). Crowds stampeded each day to play it. It was a home run for Nintendo, and I'm still amazed they pulled it off.
 
I remember pretty much all of us thinking in hindsight that they made the right decision right after E3 last year ended let alone a year later.
 

Blobbers

Member
it was the best thing they could do given their situation. A strategy like that should not be repeated in a healthy year like 2017. Even 15 minutes of Mario would only leave 10 minutes for a big Xenoblade 2 traversal showcase and a few new meaty game reveals.
 

KingBroly

Banned
Nintendo: "We're bringing one game to E3"
Everyone: "NINTENDOOOOOMED"

After E3:
Everyone: "HOLY SHIT WHAT A GAME TO BRING TO E3!"

Yes, they made the right call. They should never do it again, though
 

Tuck

Member
I don't think they had any other choice. They got away with it, but I don't think it's a winning strategy to be repeated. More like a desperate strategy that somehow worked. Probably only because it was Zelda.
 

LordKasual

Banned
No, the decision was shit

but it's not like it matters because

1) they couldn't have done anything else anyway, and

2) nintendo fans ate it up


so by default, yeah it was the best decision to make
 

True Fire

Member
They had nothing else to promote.

I personally thought it was a bizarre decision, but they only had one card to play last E3, and they went all in. I don't think they made that decision lightly.
 

chrono01

Member
I know I was going to get the new Zelda anyways, but it was basically the game's reveal since there was no game beforehand.
Yeah, I was fine with the reveal. As you said, we didn't see much of the game prior, so I did want to see something.

That being said, the live-stream demonstrations afterwards via Treehouse, over the couple of days proceeding their E3 conference, those I skipped. Well, I watched a bit of it but not enough to spoil too much. Normally they'd showcase numerous titles, of which they did show a few, but most of it was Zelda. Again, great for those not sold on it, but that wasn't me.
 

Man God

Non-Canon Member
2016 was an amazingly good year for the 3DS so they actually did have other stuff to show off. They chose to do it this way.
 

rhandino

Banned
It's not like they had another choice tbh

That being said, games was so incredible good that it kind of justified tbh. Like, they only brought the Great Plateau to the show and if you go and watch different vids of the event you will see people doing a lot of different things in different order which helped to sell the idea of the game.

Also that booth was amazing and a nice appetizer of what a Nintendo theme park could be.

No, the decision was shit

but it's not like it matters because

1) they couldn't have done anything else anyway, and

2) nintendo fans and the rest of the press and public ate it up


so by default, yeah it was the best decision to make
Fix'd
 
Their booth was packed nonstop for the entire time with enormous lines

When you have what is potentially the best game of all time in your corner, it's probably not too bad to just bring that especially if everything else is further in the future
 
No, the decision was shit

but it's not like it matters because

1) they couldn't have done anything else anyway, and

2) nintendo fans ate it up


so by default, yeah it was the best decision to make

Yeah this. I know a lot of fans who were ready to get hyped no matter what but I also knew people who just ignored the game. Sony had by far the better conference. Game was amazing in the end but as a Nintendo fan I was pretty disappointed.
 

Berordn

Member
It was right for them, given the circumstances. It would not be right in a hypothetical alternate timeline where they were showcasing the Switch.
 

Nepenthe

Member
They won E3 easily last year so yeah.

This. I'm pretty sure BotW and subsequently Nintendo had the most social media presence as a result of this decision. And let's not forget the footage of hundreds of people rushing towards the BotW kiosks on the last day to try and play it early.

It turned out to be the best decision for them at the end because BotW was able to carry such a focus, and personally it was a nice change of pace from the typical E3 showcase.

Ah wellz; back to business I guess.
 

Jubenhimer

Member
On Paper, making E3 2016 Zelda palooza shouldn't have worked. It was the only game playable at Nintendo's booth, It came complete with no Digital Event, NX hadn't been revealed, and many people were starved for some kind of future reassurance. Many felt Nintendo was doomed that E3.

Yet somehow, with no chance of working what-so-ever, it worked. More than that, it worked well, and many would argue Nintendo won E3 with just Zelda alone that year. Whether you agree with that assertion is up to you, but there's no denying Nintendo held their own much better than anyone expected that year.
 
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