People, gamers and game bloggers, were vocal and kind of soured that public Sony connection to the project... remember all the cries that the Shenmue Kickstarter was a scam, that it was shady, that it needed to be investigated, that it was dishonest as Song was simply going to shower them with money? Trying to openly help out a different kickstarter in the future by giving them the spotlight at a Sony event and some marketing help is not going to be something that they will do again IMHO.
Knowing that Sony was involved and that it may be a console exclusive was generating so much FUD online that it seriously hampered the founding of the project. We will get a lower budget smaller scope/not as polished production values wise game thanks to that... and those screaming for a port may get one of a game not as big as it could and should have been... :/...