It feels like a S8+ or V30 that is slightly off and more expensive, not like a product that's in its own lane or much better than competitors. And that, for Apple, feels odd.
We're also in a place where it feels like Apple is removing and swapping milestone features for the fuck of it and not because they're inventing things that are better.
I like the X but I am not buying it. I have a 7 Plus that is still fast as hell with a great camera. That's weird for me to say, because I always get the new iPhone. I just don't see the need this time. I wonder if that'll be a trend for Apple or not. I also have Air Pods and a Nike Apple watch, I use both every day. I just have no affinity for this iPhone X, the Notch, the death of Touch ID, Animoji, etc.