They sure are ramping up the marketing since all the backlash against loot boxes.
And pretty much failing to quell any backlash whatsoever. The narrative about the loot boxes has pretty much been out of their control for a while now (failing a basic test of good PR) so they should probably just shut up about them. At this point you're either going to abide or hate loot boxes in this game, no sense in having developers trot out WB talking points to justify them.