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Nvidia CEO laments low Turing sales, says last quarter was a ‘punch in the gut’

Teletraan1

Banned
Pricing in Canada was outrageous. I paid around $300-350 less for a 1080Ti than I would for a 2080, $900 less than a 2080Ti at the time of purchase. That is almost as much of a difference as my entire previous PC cost.

The extra cost was in no way justified by the software available that shows off RTX. They should have continued to R&D this until it was actually useful. I am not going to buy a $1700 card to play in 1080p with those features enabled.
 

Honey Bunny

Member
Yeah, price your cards at ludicrous prices and people won't buy them. That they're surprised by this is hilarious.

Hasn't stopped people buying them at ridiculous prices for the last few years. Nvidia just pushed a little too much this time.

The shiny new toy impulse is too strong for most people to overcome, I don't expect this to do anything but slow down the rate of price increase.
 

Tygeezy

Member
People really love sticking it to nvidia whenever possible. I'm actually very interested in Ray Tracing but will probably hold out until their second generation of cards with rtx assuming it doesn't take them 3 years to release them. I'm currently using a 1070 for 1080 p 144 hz and it crushes pretty much everything at this resolution/framrerate.
 
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Makariel

Member
My 1080 works well, really see no reason why I would buy a RTX card. RTX needs more games that not just support it but actually benefit from it. Until then it will remain a bit "meh".
 

Kamina

Golden Boy
People really love sticking it to nvidia whenever possible. I'm actually very interested in Ray Tracing but will probably hold out until their second generation of cards with rtx assuming it doesn't take them 3 years to release them. I'm currently using a 1070 for 1080 p 144 hz and it crushes pretty much everything at this resolution/framrerate.
If they had chosen a more reasonable pricing for their cards people would actually be more excited about them. But alas, here we are.
 

JohnnyFootball

GerAlt-Right. Ciriously.
And costs 1300$+ while 1080Ti costs ~half of that.
It is not good business to buy it.

Not true and I get so sick of repeating it but here we go again:

You will not find a new 1080 Ti for $650 anywhere as they are sold out everywhere and they have been out of stock since November. Check Newegg, Amazon, Microcenter, etc. Not one of those places has one in stock except for Amazon that has one for $1000. All the other ones being sold are $1000+ from 3rd party vendors. Newegg has one use for $799, but at that price the 2080 is a much better buy

In short, the argument that a 1080 Ti is a better buy is no longer a true one as all the stock has been bought up and 3rd party vendors are now selling them at insane markups.
 
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Tygeezy

Member
If they had chosen a more reasonable pricing for their cards people would actually be more excited about them. But alas, here we are.
That or more performance. Some people here are bashing Ray Tracing though and that's being very short sighted
 

Shai-Tan

Banned
RTX roll out was much worse than what we thought it would be because they got way ahead of any development of those features (still waiting for RTX in Tomb Raider which I bought and never played). And it reeks of them trying to fob off their scaled down business product lines where there is a good use case for current ray count (3d modeling) and tensor cores (deep learning) onto the consumer market where tensor cores will go mostly unused and ray count is too low for real time games without loads of additional development to build a hybrid model that combines old methods with ray tracing i.e. it doesn't just work.

I bought a 2080ti solely for 4k. If I didn't want to play games in 4k there is zero reason for me to not wait until a newer card is released (presumably on 7nm) which can adequately take advantage of RTX features. The 2080ti with the highest current "gigarays" probably will be far too weak to do shadows/lighting/reflections compared to future RTX cards when software support will actually exist
 

Spukc

always chasing the next thrill
Memechu.png



NOOOOOOOOOOOOOOOO WAY XD get fucked i am in rtx2080ti for 400
 

Chiggs

Member
I do a lot of 3d rendering and wanted a Titan RTX, but the price, for me, is just too ridiculous at this point.
 

lukilladog

Member
That or more performance. Some people here are bashing Ray Tracing though and that's being very short sighted

And some people are a bit too arrogant pretending that they know what they can´t possibly know, regarding the future of game graphics.
 

-BLITZ-

Member
They thought that people will be going to buy cards without believing that once prices goes up bit by bit unnoticed, buyers will not remark that. It's like trying to fool people and get advantage of them. I'm thinking how far in prices this ridiculous scheme of them was set up to be.
 
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Azurro

Banned
Well, good thing Jensen is getting hit by reality. Sometimes the only way to learn is to fail.

Fixed that for you. Even just by looking at Steam survey on user hardware you would be able to see that people have a tendency to go for cheaper Nvidia cards. But you have exceptions no matter the platform.

I think it was quite obvious that I was talking about the type of buyer that values and gets a card in the price bracket of a GTX 1080Ti, not the entire PC gaming userbase, so your picture while interesting is not really relevant for the topic. A working, young adult that has money to spend on a >900$ videocard but yet doesn't have the rest of the financial obligations that an older person has is the type of person I had in mind. No mainstream product ever goes en masse for the most expensive offering, I would have been silly to suggest that. I don't know how you even got that from my post, maybe I didn't explain it properly but whatever.

I brought that up because even that specific part of the PC audience found its price limit, that's the interesting part. Again, that's why there was the comparison with the iPhone, the vast majority of the world gets medium and lower end phones, yet iPhones kept breaking records year after year...until their hubris finally hit a wall with their constant price hikes.
 
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H

hariseldon

Unconfirmed Member
Nvidia made the same mistake as Apple recently did with the $1k iPhone. The results in both cases were not a surprise.
 

thelastword

Banned
Now that people aren't budging on Turing as Nvidia expected, some persons are resorting to blaming AMD, but never purchased AMD when they had the most powerful cards. I still want to know how AMD is not competing with Nvidia? Raytracing is a farce in its current form and how many people here bought 2080ti's? Which is the only card from Nvidia AMD can't match or better.....
 

yoyo67

Member
Thanks to the nil performance increase and cards costing the same, I bought a gtx1080ti used for even cheaper $566. I think I can live without raytracing or DLSS. Many people can which is why the upgrade is useless.
 

dirthead

Banned
Have you even bothered to look at the actual benchmarks, because if you had you would realize that is totally a false statement.
Source: Anandtech
100895.png


100904.png

100914.png


In all cases, the 2080 Ti is quite a bit faster than the 1080 Ti. Those are just a couple of examples.

Is the 2080 Ti overpriced? Yes, very much so. But to say there is little difference between it and it's last gen counterpart is absolutely false.

However, compared to the 2080, the 1080 Ti are pretty close to eachother.

Those are absolutely not significant differences, especially below 4k (and add in the fact that almost no one actually has a 4k monitor). What I said stands.
 

demigod

Member
Yet Newegg was sold out of them during launch, they must’ve undershipped to generate buzz that the cards were selling out.

I was looking to upgrade my 1080s but at that price for performance, go F yourself nvidia.
 

MultiCore

Member
The real punch in the gut is Nvidia expecting people to buy those cards.

AMD needs to get it in gear.

PowerVR is still making mobile GPU's, maybe they should take another crack at the desktop market.
 

dirthead

Banned
The real punch in the gut is Nvidia expecting people to buy those cards.

AMD needs to get it in gear.

PowerVR is still making mobile GPU's, maybe they should take another crack at the desktop market.

How these companies actually feel about the consumers who buy their products is basically comical. We have, on record, many instances of heads of companies basically making statements like, "Yeah, gamers are stupid fucks. We can basically charge whatever for this lump of turd and they'll pay anyway."

This is why shitty 27" TN panel gaming monitors cost more money than 75" TVs. I repeat: PC gamers are some of the stupidest consumers on the planet.

https://www.ledinside.com/news/2018...roduce_mini_led_to_automotive_and_vr_displays

"The company expects customers in the gaming monitor segment to have a higher price tolerance."

Translation: LOL idiots.
 
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LordOfChaos

Member
Soo anyone else pick up stock at 17% off?

This was a definitive fumble, but they've proven their smarts over time and I'm sure it'll recover.

As for the gaming side...Yeah, selling gaming hardware without games that use it is a hard sell. Without games using the new features, performance had only moved sideways from last gen.

But the 2060 should help things along.
 
It seems like China is trying to figure out what the ceiling is on America’s budget. Why do people buy $3k washers and refrigerators?
 
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dirthead

Banned
Soo anyone else pick up stock at 17% off?

This was a definitive fumble, but they've proven their smarts over time and I'm sure it'll recover.

As for the gaming side...Yeah, selling gaming hardware without games that use it is a hard sell. Without games using the new features, performance had only moved sideways from last gen.

But the 2060 should help things along.

Who knows? Intel could blow them out of the water. I wouldn't be surprised either way.
 

Armorian

Banned
No they don't. They look accurate.

Yeah, this plus techniques like PCSS create more lifelike shadows but I don't think games needs this at this point. Games are still far from photorealistc graphics in A.D. 2019 and high resolution shadows with good filtering suits them much better IMO, I can't comprehend why I would want worse looking shadows with much lower performance, I'm not saying that shadows needs to be razor sharp but fine balance between details and softness can be achived and ACOd with shadows on Ultra is great example of this. That said, all TR games since Legend had horrible shadows :p
 

PocoJoe

Banned
Not true and I get so sick of repeating it but here we go again:

You will not find a new 1080 Ti for $650 anywhere as they are sold out everywhere and they have been out of stock since November. Check Newegg, Amazon, Microcenter, etc. Not one of those places has one in stock except for Amazon that has one for $1000. All the other ones being sold are $1000+ from 3rd party vendors. Newegg has one use for $799, but at that price the 2080 is a much better buy

In short, the argument that a 1080 Ti is a better buy is no longer a true one as all the stock has been bought up and 3rd party vendors are now selling them at insane markups.

You dont get it.

Point is that if gamer is willing to pay max 650 for 1080ti level card, they wont pay 1400 for any level of card.

I quit pc gaming after high end cards got over 400€ mark, around 2010, when my pc were too slow already
 

twdnewh_k

Member
I hope the people who were defending RTX cards can finally accept why most people were unhappy after waiting for such a long time for the next gen gpus They kept justifying the modest normal gaming performance gains and insane prices with "because RTX"; and here we are, months in with barely any games using it and barely any on the horizon.
 

Rayderism

Member
I'll tell ya, stuff like this is why I stopped being a PC gamer and went back to consoles. PC's just got too expensive with the upgrades be worth my time and energy.

Buy a console and I'm good for 5 to 10 years. Any game I buy for the PS4 will actually work on my PS4.

Buy a PC and it will be insufficient for the latest games in about 3 years. I have to make sure that a game I buy will actually work. And I get pissed when I have to lower settings below my threshold, or it ends up being incompatible with this-or-that because tech has moved beyond whatever I may have going on. Then you run into what I call the "cascade effect" where you have upgrade this to upgrade that to upgrade this to upgrade that. Bleh. I got sick of it.

I was a PC gamer between 1996 and 2013 (spent a few years between PS1 and PC, but missed the entire PS2 era when it was current and bought a PS3 in 2013) and I've come to the conclusion that if I don't use a PC to play games, it will last as long or longer than a game console. For example, this laptop is 8 years old. Can't play any newer games, but it still works for all my legacy console emulators and everything else I need it for, so at this point, I still don't NEED to upgrade it. But my PS4 will be relevant for another 1-3 years and STILL be cheaper to upgrade than a PC will be.
 

dark10x

Digital Foundry pixel pusher
I hope the people who were defending RTX cards can finally accept why most people were unhappy after waiting for such a long time for the next gen gpus They kept justifying the modest normal gaming performance gains and insane prices with "because RTX"; and here we are, months in with barely any games using it and barely any on the horizon.
Well, there's two perspectives to consider.

The RTX cards are not great from a consumer perspective and, reviewing them from the "should I spend money on this" perspective suggests that you should wait. That's one style of review.

The other recognizes the potential of what we're seeing. What they're attempting is fantastic and interesting. It's extremely important for the future of real-time graphics. This is how graphics cards USED to be, though, but the last ten years have been rather dull. I'm thrilled to see something new again but, yeah, it's for early adopters only right now.

So I think these are interesting cards but not necessarily a great value right now.
 

Shmunter

Member
Meanwhile, AMD bean counters are sharpening their pencils for the multimillions of units that will be shipped in next gen consoles. Let’s hope they have some future looking tech in there.
 
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Panajev2001a

GAF's Pleasant Genius
Well, there's two perspectives to consider.

The RTX cards are not great from a consumer perspective and, reviewing them from the "should I spend money on this" perspective suggests that you should wait. That's one style of review.

The other recognizes the potential of what we're seeing. What they're attempting is fantastic and interesting. It's extremely important for the future of real-time graphics. This is how graphics cards USED to be, though, but the last ten years have been rather dull. I'm thrilled to see something new again but, yeah, it's for early adopters only right now.

So I think these are interesting cards but not necessarily a great value right now.

Then again we had some reviewers and enthusiast tech sites trying quite hard (maybe unintentionally?) to convince people that they should have bought them and be excited... in some cases they are the same people that push the “exciting possibilities” of iterative consoles... we should let the two statements there sink in, but it is no surprise for me as I see iterative / yearly HW iterations as a practical boom/positive for the HW maker chasing iPhone dollars while hardly beneficial for consumers beyond a shiny new tech toy with some new tech demos / few games doing something new with the new HW in a sea of cross generation software.
 
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TheSHEEEP

Gold Member
I've got a 1070 and can play absolutely everything with it, no problems at all.
Why the hell would I want to upgrade? And at that price, no less. Man, CEOs sometimes...
 

twdnewh_k

Member
Well, there's two perspectives to consider.

The RTX cards are not great from a consumer perspective and, reviewing them from the "should I spend money on this" perspective suggests that you should wait. That's one style of review.

The other recognizes the potential of what we're seeing. What they're attempting is fantastic and interesting. It's extremely important for the future of real-time graphics. This is how graphics cards USED to be, though, but the last ten years have been rather dull. I'm thrilled to see something new again but, yeah, it's for early adopters only right now.

So I think these are interesting cards but not necessarily a great value right now.
I can appreciate that, but then why the modest gains in non-RTX? Surely at this price point they could have done both, and had people more understanding of these prices.
Or at the very least if they were making a big push for RTX to have some kind of acceptable support and justification for the prices.

Remember it's not just one reason people are unhappy.
 

Panajev2001a

GAF's Pleasant Genius
I can appreciate that, but then why the modest gains in non-RTX? Surely at this price point they could have done both, and had people more understanding of these prices.
Or at the very least if they were making a big push for RTX to have some kind of acceptable support and justification for the prices.

Remember it's not just one reason people are unhappy.

Were PowerVR and first Voodoo cards as expensive as an RTX2080(Ti) are now? Sorry do not recall.

The other bit is that to take advantage of RTX enhancements you will take a hit in resolution and frame rate even on very very high end rigs. I do not recall games running worse resolution and frame rate wise if you were using a 3D accelerator.
 
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dark10x

Digital Foundry pixel pusher
I can appreciate that, but then why the modest gains in non-RTX? Surely at this price point they could have done both, and had people more understanding of these prices.
Or at the very least if they were making a big push for RTX to have some kind of acceptable support and justification for the prices.

Remember it's not just one reason people are unhappy.
Well, in this case, the issue is the die size. I feel this should have been 7nm. The chip is enormous on the RTX cards and rather expensive to manufacture as a result.

I think they simply ran out of die space, honestly. I do think standard performance is still quite good overall and my CPU has become the main bottleneck. I can play every game at 4K60 now, basically, but hitting higher frame-rates at 4K remains challenging.
 
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