this was essentially an overnight hit. It was really smart of them to wait for announcing the game just as they released it, even the leaks were hardly a week away from launch. Giving the other BR titles virtually no room for preparation to counter this. It’s not just a f2p game, it’s a fun f2p game and plenty of people will certainly pay for cosmetics in the same vein as fortnite. And that in itself is a blessing in disguise these days. it’s a f2p game not a p2w shovelware.
While I don’t see this as a Fortnite Killer (it will take a damn chunk out of it though) it could certainly spell doom for the more outdated PUBG and unless activision seriously plans to continue supporting blackout past its usual cod window of marketing. Oh, and also BFV’s if that’s still a thing.